“MANGOES EXPORT TO JAPAN”

Assigned By:-
Prof. Vipara Tiwari
 Relationship between India and
Japan

 It all started way back in 6th century, when

Buddha went to Japan
 The cultural of bodhisena and its Indian
Roots have made Japan and India very much
Closer to each other.
 Despite cold wars the relationship between India and
Japan has strengthened.
Guidelines for Export of Mangoes To Japan

Plants
and
Areas

Transport
Methods

Inspection
and
Certificatio-
n in India

Disinfest
ation in
India
Market Entry Methods
There Are Several Market Entry Methods to
Enter Into a Foreign Market

Exporting

Licensing

Franchising

Joint Venture

Foreign Direct
Investment

Piggybacking
 Exporting

 Exporting is the direct sale of goods and / or services in another country. It is

possibly the best-known method of entering a foreign market, as well as the
lowest risk. It may also be cost-effective as you will not need to invest in
production facilities in your chosen country – all goods are still produced in your
home country then sent to foreign countries for sale. However, rising
transportation costs are likely to increase the cost of exporting in the near
future.

 The majority of costs involved with exporting come from marketing expenses.
Usually, you will need the involvement of four parties: your business, an
importer, a transport provider and the government of the country of which you
wish to export to.
 Licensing

Licensing allows another company in your target country to use your

property. The property in question is normally intangible – for example,
trademarks, production techniques or patents. The licensee will pay a
fee in order to be allowed the right to use the property.

Licensing requires very little investment and can provide a high return
on investment. The licensee will also take care of any manufacturing
and marketing costs in the foreign market.
A Trade License is required for export from Japan and the license is issued by
the Minister of Economy Trade and Industry (METI). The types of License are

1. Individual License

a) Transaction-based examination.

B) Check the contents of each transaction.

2. Bulk License

a) For specific destinations and specific items, repeated transactions , etc.

B) Do not examine each transaction.

C) Check the exporter’s compliance.

Licensing procedure to export goods to a country is almost the same

worldwide.
 Franchising

Franchising is somewhat similar to licensing in that

intellectual property rights are sold to a franchisee. However,
the rules for how the franchisee carries out business are
usually very strict – for example, any processes must be
followed, or specific components must be used in
manufacturing.
 Different Types of International Franchise
Models

Master Franchising : is one of the most popular international

franchise models, and is considered to be one of the simplest
ways to expand a franchise overseas.
Regional Franchises :are a good choice for a franchise model
moving into a larger country or area, where it can be difficult
for one master franchisee to manage the franchise operations
across the whole area.
 Direct Franchising : A franchise model where the franchisor
retains control and licensing of the franchise completely.
 Joint Venture

The joint venture is one of the most implemented approaches in trying to enter a
foreign market, the Japanese one included. Joint ventures are recognized by the
Japanese law as subsidiary companies, which can either be a limited or an unlimited
partnership. Foreign firms tend to rely more on limited ones in order not to be
personally responsible for the subsidiary’s debts.

 There are two kinds of limited partnerships, which are:

 Joint-stock Corporation, or Kabushiki Kaisha (KK)
 Limited Liability Company, or Gōdo Kaisha (GK)

 The unlimited partnerships, as rare as they may be, fall under the following
categories:
 Unlimited Partnerships, or Gōmei Kaisha
 Limited Partnerships, or Gōshi Kaisha
 Foreign Direct Investment

A foreign direct investment (FDI) is an investment made by

a firm or individual in one country into business interests
located in another country. Generally, FDI takes place when
an investor establishes foreign business operations or
acquires foreign business assets in a foreign company.
However, FDIs are distinguished from portfolio investments
in which an investor merely purchases equities of foreign-
based companies.
 Piggybacking

 Piggyback marketing is defined as:

“A low cost market entry strategy in
which two or more firms represent
one another's complementary (but
non-competing) products in their
respective markets.” ... This is not
limited to tangible products or
services.
Packaging
The enforcement of plant quarantine on the fresh fruit of mango of
Alphonso, Kesar, Chausa, Banganpalli, Mallika and Langra varieties
produced in India shall be carried out in accordance with these Detailed
Rules in addition to the standards established by the Ministry of
Agriculture, Forestry and Fisheries Notification, Govt. of Japan.
 Guidelines

 The fruit shall be packed in a plastic bag (air holes of the bag must be less than
1.6 mm in diameter) and then packed in a box with ventilation in accordance
with the Japanese guidelines
 Ventilation holes of the package shall be screened (diagonal of the screen must
be less than 1.6 mm).
 Package or bundled packages shall be fully covered with screen (Diagonal of
the net must be less than 1.6 mm).
 Place of Packaging

 Place shall be used exclusively for packing disinfested fresh fruit of mango,
during the mango export season.
 It shall be disinfested with insecticides prior to its use each year and shall be
disinfested as often as necessary.
 The confirmation of inspection as per the Notification shall be conducted so that
the fresh fruits of Mango shall be disinfested with saturated vapor in the vapor
heat treatment facilities.
Pricing Policies of Exporting of
Mangoes to Japan
 Nearly 3.5 tons of mangoes of the first consignment of the fruit i.e.
mangoes of this season — was sent to Japan by air from Mumbai on
Monday. Last season, around 40 tons of mangoes were exported to that
country,
 The consignment that was sent to Japan underwent vapor heat
treatment at Maharashtra State Agriculture Marketing Board’s (MSAMB)
vapor heat treatment plant at Vashi, a norm that is mandatory for
mango exports to the country, senior officials of MSAMB stated,
 Mango exports to Japan fell to 14.52 tons in 2010-11 from 122 tons in 2007-
08. But due to various steps by the government, the exports rose to 66.59
tons in 2011-12, before falling to nil in 2011-12 due to lack of VHT
certification,
 In the Japanese market, India's Alphonso mangoes compete with 'Manila
Super' from the Philippines
 Overall, India's mango exports plunged to 41,280 tons in 2013-14 from
55,585 tons in 2012-13 and 63,441 tons in 2011-12. In value terms, the
exports rose to $50.55 million in 2013-14 from $48.54 million and $43.73
million in 2012-13 and 2011-12, respectively, and
 This shipment was of particular note given the new circumstances created
by Covid-19. India has been exporting mangoes to Japan since 2006 under
a protocol that mandated a vapor heat treatment process overseen by
Japanese inspectors, a requirement not able to be met this year because of
Covid-19 travel restrictions.
Promotion
 Packaging

 Brand
 THANK YOU
Presented By:-
Team Members

Aditi Bhavthankar-20GEN06
Amit Verma-20GEN012
Diksha Rana -20GEN018
Kalp Shah - 20GEN024
Nikhil Bhardwaj -20GEN030
Rajnandini Kumar-20GEN036
Shivani Singh- 20GEN042
Siddhi Tatiya-20GEN048
Suyash kale- 20GEN054
Yash Patil 20GEN060