© Inter IKEA Systems B.V.

2020
IKEA Family
Family Offers
communication

IKEA Spain - UPDATE FY23

Carrier designs in-store

© Inter IKEA Systems B.V. 2020

Attention
Communication
Generic Area Offers

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Carrier designs in-store

© Inter IKEA Systems B.V. 2020

Attention carriers
General Offer
Se utilizarán para comunicar el mensaje genérico de la
Family Offer del mes. Trabajado en diferentes formatos
con el fin de reforzar el mensaje en las medias y zonas
donde trabajemos la oferta.

Aereo Sign
1200x400 cm

Attention Sign
25x60 & 50x120 (AUTO)

Attention Sign Tag Sign Rack label

Sin cartel de precio si esta por debajo de
A4 A7 105x38
el mínimo de compra

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How to work with communication

© Inter IKEA Systems B.V. 2020

How to work with
Attention
Communication
General Offers
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How to work with communication

HFB - Strong Entrance Area

© Inter IKEA Systems B.V. 2020

General Area Offers
Ejemplo para representar el ATTENTION general offers de una zona.

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How to work with communication

HFB - Strong Entrance Area

© Inter IKEA Systems B.V. 2020

General Area Offers

Aereo Sign Telecinco

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How to work with communication

HFB - Strong Studio Area

© Inter IKEA Systems B.V. 2020

General Area Offers

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How to work with communication

HFB – Roomsetting & Home

© Inter IKEA Systems B.V. 2020

General Area Offers

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How to work with communication

HFB – Roomsetting & Home

© Inter IKEA Systems B.V. 2020

General Area Offers

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Carrier designs in-store

© Inter IKEA Systems B.V. 2020

Price
Communication
Solution or Product
Offers
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Carrier designs in-store

© Inter IKEA Systems B.V. 2020

Price carriers
Product Offer
Trabajaremos el Price Sign acompañado del
Attention Sign para crear un buen Sales Steering y
reforzar el mensaje en el producto que deseamos
potenciar.

Únicamente en los productos con una oferta

relevante para nuestros clientes, no se
recomienda potenciar un mensaje de descuento
inferior a 20€.

Price sign Product Offer ign

25x60cm 25x60

Con cartel de precio si esta por encima de

el mínimo de compra

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How to work with communication

© Inter IKEA Systems B.V. 2020

How to work with
Price
Communication
Product Offers
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How to work with communication

HFB – Vignette Solution

© Inter IKEA Systems B.V. 2020

Solution Offers
Ejemplo para representar el ATTENTION general offers de una zona.

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 © Inter IKEA Systems B.V. 2020
Balance and
hierarchy
communication
Awareness
Consider
Convert

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Carrier designs in-store

© Inter IKEA Systems B.V. 2020

Conversion Funnel
Communication Levels

Attention/General Offers
Dar a conocer la oferta a nuestros visitantes. Visibilidad de la
oferta para posibles compradores ONLINE si no compran ese
día en tienda.

Solutions/Product Offers
Cliente potencial que considera.
Asegurar que sea visible el descuento en € de las
soluciones para facilitar la decodificación.

Attention/General Offers
Dar a conocer la oferta a nuestros visitantes. Visibilidad de la
oferta para posibles compradores ONLINE si no compran ese
día en tienda.

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Cluster Media designs in-store

Attention discount in % Sign A4

Product offer discount in € 25x60 cm

Attention discount in % Aereo Sign, 25x60

cm. & Sign A4

Product offer discount in € 25x60 cm

Attention discount in % Sign A4

Product offer discount in € 25x60 cm

CONTACT INFORMATION

© Inter IKEA Systems B.V. 2020

Thank you!
Questions? Comments? Ideas?

DAVID CARRASCO
Graphic Design Leader
IKEA Spain - Service Office
david.carrasco@ingka.ikea.com

FERNANDO PARGA
Comercial Activity Leader
IKEA Spain - Service Office
fernando.parga2@ingka.ikea.com

IKEA Retail Services AB 2019

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