© Inter IKEA Systems B.V.

2020
Graphic Communication

Recruitment assignments
Bangalore 2023
Dear candidate,

We are glad to inform you that you have been

selected for the next round of the review process.

You need to complete the following assignments,

put into a presentation and send it to the email
Mentioned below
(late submission will not be accepted).

1. Please send your completed work to:

jamesbennett.p.j@ingka.ikea.com
1. Use Email subject: GC_yourname
(for example: GC_James Bennett).
2. First page should include your latest
recognisable profile picture and your name.
3. This has to be a pdf file less than 10MB.
assignment no 1

© Inter IKEA Systems B.V. 2020

Use your knowledge and graphic
communication skills to create graphic
communication for a promotional display.
The display is for a new bicycle model. It is placed in a promotional area at an airport.
The display needs to be based on the communication brief.

3
 © Inter IKEA Systems B.V. 2020
Communication brief

Create graphic communication for a promotional display of

a new bicycle model for use in the city. The theme of the
display is “living a more sustainable life in the city”, by using
a comfortable bicycle instead of a car to get around.

Define the graphic communication elements and media/carriers

for the display. They should visually support the product and
graphically express the sustainability theme.

The tasks of the promotional display are:

• attract attention and promote the new bicycle model

• present its main benefit – comfortable use in the city

• create awareness about the importance of

sustainable living in the city.

The promotional area has a size of 4 m2 (2x2 m).

It is located between the central stairs in the
departure area of an airport.

assignment 1 4
 © Inter IKEA Systems B.V. 2020
Location of the
promotional
area

assignment 1 5
assignment no 2

© Inter IKEA Systems B.V. 2020

Use your knowledge and creativity to
graphically communicate a message
about an IKEA product presented on
a display in the store.
The display needs to be based on the communication brief.

6
 © Inter IKEA Systems B.V. 2020
Communication brief

The display is located on the back wall of the Home

Decoration Shop in the IKEA store. It presents the
iconic IKEA PS 2002 watering can (in red).
The main story behind the watering can is the unique
form and design. Besides having a modern style and
great functionality, the shape of the product allows
you to stack hundreds of pieces on a pallet.
This makes transportation more efficient,
which in turn helps to keep a low price!

Thoughts from designer Monika Mulder:

"The shape was extra important when

I designed the IKEA PS 2002 watering can. IKEA PS 2002
I wanted to give it an organic, fluid shape
so it would harmonise with plants and
Watering can
running water. By using different templates Rs.139
I was able to sculpt a prototype that felt
completely perfect. The final watering can
has both a shape and colour that make you
want to have it out on display, instead of
hidden away. And if you like, you can also
use it as a juice pitcher and a vase."

assignment 2 7
 © Inter IKEA Systems B.V. 2020
Display on the back wall

Total width 1800 mm

Total height 3000 mm
Podium width 1000 mm
Podium height 1000 mm

assignment 2 8
© Inter IKEA Systems B.V. 2020
Thank you