HUMAN-COMPUTER INTERACTION

8 UI DESIGN TRENDS
FOR 2020
Chapter 9

PREPARED BY: RICHARD ESTRADA

Illustrations have been in digital product design for a long time. Their evolution in the last years is very
impressive. Illustrations as very popular design elements add natural feel and “human touch” to
overall UX of our products. Illustrations are also very strong attention grabbers: at the top of that by
applying motion to these illustrations we might bring our products to the life and make them stand
out— adding extra details and personality.
Another benefit of applying motion is capturing users attention and making users engage with your product.
Animations are also one of the most effective ways to tell the story about your brand, product or services.
Microinteractions exist pretty much in every single app or website. You see them every time when you’re opening your
favourite app —for instance Facebook has tons of different microinteractions and I assume that the “Like” feature is
just the perfect example. Sometimes we are not even aware of existence, because they are so so obvious, natural
and “blended” into user interfaces. Altough, If you remove them from your product you will notice very quickly that
something really important is missing.
 Generally speaking, in UI/UX design sometimes even really small and subtle change might make huge impact.
Microinteractions are the perfect proof that details and attention to them might greatly improve the overall user
experience of your digital products and place them on the next/higher level. Every year, every new device brings new
oppurtinitues for creating brand new and innovative microinteractions. 2020 wouldn’t be exception for sure.
 3D graphic exist pretty much everywhere — in movies, video games, adverts on the streets. 3D graphic has been
introduced few decades ago and since then has improved and evolved dramatically. Mobile and web technology is
also growing rapidly fast. New web browser capabilities have opened the door for 3D graphic allowing us as
designers to create and implement amazing 3D graphics into modern web and mobile interfaces.
Creating and then integration of 3D graphic into web and mobile interfaces requires some specific skills and tons of
work, but very often the results are very rewarding.
 3D graphic renders allows to present the product or services in the a lot more interactive and engaging way: for
instance 3D graphic renders could be viewed in 360 degree presentation improving the overall UX of the product.
 2019 has been a big year for VR. In the last years we have seen a lot of progress and excitement in VR headsets —
mostly in gaming industry. We need to keep in mind that gaming industry very often brings innovation and new
technologies into digital product design. Research proves that VR is no exception as after Oculus Quest in 2019 launch
many opportunities have opened for other industries. Facebook CEO Mark Zuckerberg has already tested exciting hand
interaction feature and officially announced hand-tracking update for Quest, coming early 2020!
 2019 has been a big year for VR. In the last years we have seen a lot of progress and excitement in VR headsets —
mostly in gaming industry. We need to keep in mind that gaming industry very often brings innovation and new
technologies into digital product design. Research proves that VR is no exception as after Oculus Quest in 2019 launch
many opportunities have opened for other industries. Facebook CEO Mark Zuckerberg has already tested exciting hand
interaction feature and officially announced hand-tracking update for Quest, coming early 2020!
 In the last years we have seen a lot of progress, excitement and improvement of AR. The world’s leading tech
companies are investing millions into AR development , so we should expect to expand and grow this technology in
2020. Even Apple has introduced their own AR toolkit called ARKIT 3 to help designers and developers build AR based
products.
 Generally speaking Skeuomorphic design refers to the design elements that are created in a realistic style/way to
match the real life objects. The growth of VR/AR technology and latest design trends shown on the most popular design
platforms (Dribbble, Behance etc.) might make skeuomorphic design comeback in 2020 — but this time with a lot
modern fashion and slightly modified name: “New skeuomorphism” (also called Neumorphism).
As you’ve probably noticed: Neumorphism represents very detailed and precise design style. Highlight, shadows, glows —
attention to details is very impressive and definitely on spot. Neumorphism has already inspired a lot of designers from all
over the world and there is big chance that Neumorphism will be the biggest UI design trend in 2020.
In the last years we have noticed huge grown of asymmetrical layouts in digital product design. Traditional / “template”
based layouts are definitely going away. 2020 will not be any different as this trend will continue. Proper usage of
asymmetrical layouts add a lot of character, dynamic and personality to our designs, so they do not template based
anymore.
There is a lot of room for creativity as the number of options and opportunities when creating asymmetrical layouts are
endless. Although, creating successful asymmetrical layouts requires some practice and time — placing elements
randomly on the grid wouldn’t work :) also they should be used and implemented with care — always keeping in mind
users needs : we do not want to get them lost when using our digital products — do we?
Stories play an very important role in overall UX in the digital product design. You might see them very often on the landing
pages as introduction to the brand, product or new service. Storytelling is all about transferring data to the users in the best
possible informative and creative way. This could be achieved by copyrighting mixed with strong and balanced visual
hierarchy (typography, illustrations, high-quality photos, bold colours, animations and interactive elements).
Stories play an very important role in overall UX in the digital product design. You might see them very often on the landing
pages as introduction to the brand, product or new service. Storytelling is all about transferring data to the users in the best
possible informative and creative way. This could be achieved by copyrighting mixed with strong and balanced visual
hierarchy (typography, illustrations, high-quality photos, bold colours, animations and interactive elements).

Reference: https://uxdesign.cc/8-ui-ux-design-trends-for-2020-68e37b0278f6
THANK YOU!