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Group Dynamics
Group Dynamics
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Organization Behaviour
Marketing Management
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Definition
The sociologist R.M.Williams (1989) defined
group as a given aggregate of people playing
inter-related roles and recognized by
themselves or others as a unit of interaction.
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Formal Groups:
formal groups are those groups defined by the
organization’s structure, with designated work
assignments and establishing tasks.
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Informal Groups
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The features of these groups are as
follows:
(i) The informal groups are formed by the members of such
groups by themselves rather than by the management.
(ii) These groups arise spontaneously in the organisation
because of social interaction between the people.
(iii) These are based on common interests, language, taste,
caste, religion, background etc.
(iv) These groups exist outside the formal authorities
system and without any set rigid rules.
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Mutual Acceptance
In the mutual acceptance stage of group
development, the group forms, and members
get to know one another by sharing
information about themselves.
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Group formation
There are three most commonly accepted models of group
development which are discussed below ;
1. The Bennis And Shepard Four Stage Model Of Group
Development
2. Bruce Tuckman’s Five Stage Model Of Group
Development
3. Connie Gersick’s Punctuated Equilibrium Model Of
Group Development
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The Bennis And Shepard Four Stage Model
Of Group Development
This model delineates four stages in the process of
group development which follows the group
formation. These are :
1. Mutual acceptance of the common group goals
2. Decision making
3. Motivation and commitment 4. Controls and
sanctions.
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Bruce Tuck man’s Five Stage Model of Group
Development
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3.Connie Gersick’s Punctuated Equilibrium
Model Of Group Development
The punctuated model of group development
proposes that the groups may not necessarily follow a
linear path in a predetermined sequence as outlined
by Tuckman ( forming , storming , norming ,
performing and adjourning ) but may follow an
alternate path with periods of inertia interspersed or
punctuated by visible bursts of energy from time to
time. It is only during these bursts of energy that the
group’s objectives are fulfilled or accomplished
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