For

SMP/MTs
Class IX
 For
SMP/MTs
Class IX
 For
SMP/MTs
Class IX
50% Discount
1. Join our cooking class.
Look and learn. An advertisement
consists of the following
elements.

1. Headline: Tells the

readers about the
product of service.
2. Sub-headline: Put
under the headline.
Gives more detailed
information.
1. Join our cooking class.
Look and learn. An advertisement
consists of the following
elements.

3. Body copy:
Persuades readers
to buy the product or
service.
4. Visual: Attractive
pictures
5. Company details
Look and learn.
Headline Your Shoes Your
YOUR SHOES Style
YOUR STYLE Sub-headline Not available
Body copy The Nice Sweet Classic is
stylish and sporty, yet
comfortable footwear.
These high quality
sneakers offer a wide
selection of colors for
your casual look. Get a
pair and have a stunning
The Nice Sweet Classic is stylish and sporty, yet
comfortable footwear. These high quality sneakers
look.
offer a wide selection of colors for your casual look.
Get a pair and have a stunning look.
Visual A picture of a pair
BE IN STYLE! of shoes

www.nice.com
Company Company tagline: Be in
style!
details Logo: Nice logo
Website: www.nice.com
 Think about it.
Listen to the monolog and check your
answer.
Tick the possible answers.
In advertisements, there is a lot of information
we may find, such as:
 headline, logo,
 sub-headline, name of a company,
address
 body copy,
price,
 visual, the person making the advertisements.
 • a text which publicly
informs and persuades
the public in order to
Definition attract ,try, to buy the
product offered

• to persuades, attract, to
Purpose buy the product offered

• 1. Attention
• 2. Interest
Structure • 3. Desire
• 4. Action

Language • Present Tense

Features • Imperative

• Banner
Forms • Brochure
• Mini Advertisement
 Summary

Advertisement is used to persuade people

to buy a product or use a service that is
shown in a picture, a set of
words/sentences, or a short film. Also, it is
used to give information about an
available job or an upcoming event.