CREAM LOW TOP SNEAKERS

BY BROOKE BAKER
Target Market
The target market for these shoes
is millennials (ages 23-38). These
shoes are great for the office
which is why we are targeting
this age group. The shoes are also
catered towards women and
people who live in or near by
city's, but they can be worn by
anyone.

Gender Age Area

Female 23-38 City
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Shoe Design & Concept

This shoe is comfortable, stylish, Silver Front

and easy to wear all in one. It White lace

particularly matches everything

and does not effect your comfort
whatso ever. The cushiony sole
makes for less stress on the feet
Cushioned sole
which is perfect for the
demographic of our consumer.

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Competition

Companies that would be Why our product is better

our competition
Our shoe is better one
Our main competitors
because it is more
would be converse because
affordable than both of
of how similar our products
these brands. Nike shoes
are. Another competitor
sell from 90-200 dollars
would be Nike because they
where ours sell around 75
also sell a lot of plain white
dollars.
sneakers.

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Features of this
shoe Cushioned Sole White Lace Plush Lining

The cushioned sole The thick plush lining

The white lace adds a in the shoe offers
adds support for the
unique and different maximum ankle
heels which will
style to the shoe. It is support. It also makes
improve the quality of
also washable so you the shoe much more
your comfort.
don’t need to worry comfortable for
about staining. walking and standing.

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Advertising

Social Media: We would put out ads on Instagram and

Facebook because most of the people we would be
marketing to have those apps.

Magazines: We would place ads for the shoes in

magazines like Footwear Plus with coupon
codes.

Emails: Everyday at
specific times we will send
out emails to our buyers.