COMFORT

Regarding shoes, comfort should be a top priority Quality

Campus shoes are designed with optimal cushioning and
support, providing maximum comfort.

Many shoes come with additional features like breathable

materials, memory foam insoles, and shock absorption
technology, all of which ensure that your feet remain
comfortable for extended periods.
Quality shoes provide immediate relief, but also help reduce
the risk of blisters and other common foot problems. Campus
shoes are designed to keep your feet healthy and supported.
 STYLE
Campus shoes offer a unique, fashionable, and
comfortable look.

Shoes can help people to make a statement with their

clothing choices. They can be worn as a simple
accessory or as part of a bolder outfit. Whatever your
style, investing in campus shoes will ensure that you
always look and feel your best.
DURABILITY & AFFORDABLE

Campus shoes are constructed with better materials and

more precision. They are more durable as you don’t have to
replace them as often.
Investing in campus shoes helps ensure you won’t have to
keep replacing them, helping you save money in the long
run.
They also tend to look better, which makes them more
aesthetically pleasing and increases their use longevity.
Campus shoes also provide additional features such as
improved arch support or water resistance.
You don't have to pay more to get high-quality shoes, you
can get them at a reasonable price.
 VARIETY
Men, women, and children, all have different choices of shoes.
people can choose from several options that best suit them.
All are differently categorized as customers require different shoes
according to their needs.
The campus offers Casual shoes which can be worn anytime while in
the house or going to the grocery store. These are smart-looking
shoes that go well with any attire and make you look decent. They
have shoes like gym shoes, running shoes, and walking. Athletic or
sports shoes have cushioned padding that helps the players get a
nice cushioned feel while walking, running, and playing sports.
 FUNCTIONALITY
Functionality is an important consideration when investing
in shoes. Campus shoes will last longer, providing increased
value for money and long-term satisfaction.

It also impacts the shoe’s longevity, making it an essential

factor to consider.
CUSTOMER PERSONA
TIP: Duplicate these pages to
repeat the exercise for
another persona.
DEMOGRAPHICS JOB INFORMATION

Name - Rishabh Negi Office - I Source

Age - 24 Industry - Trch IT
Persona 1
Education - B.Tech Title - Business Analyst

Status - Single
City - New Delhi

PERSONAL PREFERENCES BUYING BEHAVIOUR

Hobbies - Playing basketball and snooker Shopping Mode - Online

Weekends Plans- Travelling and Exploring Favourite Store - Puma
Favorite Website - Myntra Research source - Google and word of mouth
Social Media - Instagram and Facebook Criteria for shopping - Appearance, Price, and Quality
Information Source - Online, Newspaper Other brands for shoes - Roadster, HRX and Puma

PRODUCT CHARACTERISTICS

Reason to buy - Bought the shoes for their appearance

First purchase - In 2022, now have 3 shoes from this brand
Reason for repeat purchase - Design, price, and comfort
He wear it in gym and for running and the shoes is comfortable , bouncy and light weighted
 Impact of friends/family, reference
group on Campus shoes
According to the research campus shoes are being used in a variety of
spaces - COMFORTABLE

1. Gym-wear PERFECT SIZE GOOD FIT

2. Casual wear
3. Sportswear

WORTH THE LIGHT WEIGHT

COST CAMPUS
These are the areas where the customers can interact and share their
opinions about the brand within the community of like-minded
peoples, which can further lead to the enhancement of the product. GOOD QUALITY DURABLE

These communities are particularly known as Social groups which

include Friends, Family, and Reference Groups. To fit in these social GOOD COLORS DECENT
groups, shopping behavior is adapted
For instance, after interviewing some consumers, majority of them
were happy with the brand and would recommend it to others. Now
through word of mouth they would share their opinion and create
perception about the brand in other's mind.