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USER INTERFACE
USER EXPERIENCE

CON NECTI N G AL L OF U S WI TH THE WO RLD

 ABOUT THE BRAND
Campus shoes are the largest sports and athleisure brand in
India in terms of value and volume. The campus was
introduced in 2005 as a lifestyle-oriented Sports And
Athleisure brand that offers a diverse product portfolio for
the entire family and covers more than 85% of the total
addressable market for sports and athleisure footwear in
India .offers multiple choices across styles, color palettes,
price points, and an attractive product value proposition.

They focus on trends that resonate with the personality of

millennials & GenZ. We innovate constantly to make products
that bridge the gap for youth by uniting their aspiration with
affordability. The campus has become a desirable brand
among those who like to be trendy, fashionable, and always on
move.
Things have already been taken care of, including:

Consistency - The home page is consistent in font color and

style.
Sticky Navigation - The website has the facility of sticky
navigation so that when the customer scrolls down the
navigation is still visible to them.

Social Media - The importance of social media channel I is very

well known and displayed in the footer so that it is viewable in
every page
Newsletter - Once the user enters the email id and clicks enter
they still remain on the same page and all the future procedure
is done through Gmail so that the user is not distracted
Footer - It consists of details for any inquiries and complaints.
Also, it displays the facility of '15 days easy return' which is the
most crucial concern of the user while shopping online.
Sticky Navigation - The font size is different from the left
side to the right side. ( Sticky Navigation is a term used to LANDING PAGE - DESKTOP
describe a fixed navigation menu on a webpage that
remains visible and in the same position as the users
scroll down and moves about a site ) Size should be
consistent throughout the website. The corporate
heading in the navigation should not be displayed here as
it will distract the user from the ultimate motive. It can
be displayed in the footer
The 'Buy Footwear Online' heading contains an arrow to
scroll and see more products, it will be more convenient
to have it near the product's photo at the right and left
end.
Breadcrumb Trails - There are no breadcrumb trails
available for the customer to have an idea of their
footprints. ( Breadcrumb trail is a type is secondary
navigation scheme that reveals the user's location on a
website )
Live chat box - The website does not have the facility for
instant help from the customer care.
LANDING PAGE
MOBILE

The ad is not the same as on the desktop, it should be

consistent on both
After the ad, the header is also different on both the
desktop and mobile which shows a lack of consistency
and can confuse the user.
 PRODUCT DETAIL PAGE
DESKTOP
Breadcrumb Trails - Breadcrumb trails are available on the
product detail page for the customer to have an idea of their
footprints, although the size is should be the same as it was
in sticky navigation for more clear visibility
Delivery check option - The facility of checking the delivery
option is available although the exact days are not displayed
that should be provided for more convenient usability.
The page also consists of the 'Previous and Next' option to
scroll next or previous to get the details of other products
which is quite convenient although, the font size is smaller
than usual which makes it difficult to be seen.
The page also provides the facility under 'Share The
Product' in which many different channels are displayed so
that the user can share the details of the product with others
very easily.
PRODUCT DETAIL PAGE
MOBILE
Delivery check option - The facility of checking the delivery option
is available although the exact days are not displayed that should
be provided for more convenient usability.
The page also provides the facility under 'Share The Product' in
which many different channels are displayed so that the user can
share the details of the product with others very easily.
Breadcrumb Trails - Breadcrumb trails are not available on the
product detail page
Product Details - The page consists of all the necessary details of
the product for the user to know.
Payment process is same in desktop as well as mobile

The whole shopping process is very easy

There is no extra charge for shipping, which is a favorable
point for the user.
The last step is the payment gateway, they provide payment
through card and paytm, although they do not provide the COD
facility.