SHIPRA MALL PROJECT

VISUAL MERCHANDISING
Global desi

Submitted by:
Arati Prasad
UGRFM12
Roll number- 09
1.Sinages regarding the sales in the store front was mentioned properly.
2.Window display was no wall display and the mannequins were aesthetically styled with colourful
apparel and accessories.
3.Global Desi spells boho chic fashion and the walls depicts that
well through the patterns and motifs.
4.The store was colourful, vibrant, mixed with Indian aesthetics
and wall art and the black and white floor pattern.
5.Wooden round slat stand and metal 4 way hanging stand,
shelves and free walls were used to display the accessories
6.Wooden hangers were used for presenting the garments.
7.White lights were used in the store which were mainly focused on the garments.
8.Fragrance in the store was sweet and pleasant with low melodious music that
suits the environment.
9.The store was small and was bit congested at the sides and free at the centre.
10.Fixture that were used in the store was:
4 way garment rack, mannequins, slatwall pannels, display cases,
slelving units, 4 way hanging stands, wooden round slat stand
etc.