By: Matthew Dewey

Our ideal target audience for our “Wings” shoes are Kids, Teenagers, &
Young Adults. Were primarily targeting kids then focusing the rest of our
attention towards teenagers & followed by young adults as seen in the pie
chart. The reason we mainly appeal to kids is because of our unique
design with actual “wings” on the sides of the shoe.
 Waterproof Lightweight

Ultra Comfortable
Heat Resistant insoles

Ultra Ankle
Stain Proof
Flexibility

The Nari Wings are the new shoe on the block that puts a fresh spin everything
you love best: Style, Comfortability, and sturdiness. Get ready to take off and soar!
 Our main competitors would be other large shoe brands that kids – young adults
flock to such as:

• Nike

• Adidas

• Converse

• See Kai Run

• TOMS

• Plae

Wondering “What makes our shoe better than our competitors?”. Info can be found on slides 3 & 5!
• Super Lightweight
• Show off the “wings” on the sides to
your friends
• Stain Proof
• Can go into the water with no
• Ultra Comfortable Insole
consequences
• Ultra Ankle Flexibility
• Able to enjoy the feel while doing daily
tasks
• Waterproof
• Easier movement when running
• Heat Resistant
• Will last longer than the typical shoe
• Has Wings
 All our advertisements/marketing would be done through
online marketing. This is to cut down cost while still
• Sponsorships from maintaining the same results or better! Using online
youtubers who provide
content related to
marketing, were able to better specifically target the ideal
fashion/shoes audiences with much more flexibility.

• Promotions from An example of our marketing could be a fashion youtuber

Instagram accounts wearing our shoe, providing close ups, praising it, &
relating to kids
products/clothing recommending his audience to buy it. Similar format
would apply to other social media video promotions.
• Google Ads to run on
websites w/h clothes for
kids