Developing and Delivering a

Persuasive Speech
LESSON 2: Communication for Various Purposes
Your parents encourage you to take
another course. Your friends invite you
to join them even when you have a
prior commitment. Sales agents talk to
you to buy their products. Your doctor
persuades you to quit your vices.
Politicians persuade you to vote for
them. Billboards try to convince you to
use the services they advertise.
Learning Objectives
At the end of the lesson, you are expected to:

1.explain the four types of persuasive speech;

2.analyze the persuasion process;
3.identify ways to motivate a reluctant/hostile audience;
4.prepare and deliver an effective persuasive speech.
When was the last time that
someone tried to persuade you?
What did he/she want you to do?
How did you feel? Were you
persuaded? Why or why not?
Persuasive speech has the primary purpose
of influencing the attitudes or actions of the
audience. It is different from informative
speech in many ways as shown in the
following table (Osborn & Osborn, 2006). It is
different from informative speech. Informative
speech is more about telling while
persuasive speech is more about selling.
 Informative Speech
TELLING
Presents options
Speaker acts as the teacher
Uses supporting materials to
enlighten the audience
Asks for little audience commitment
Speaker’s credibility is relevant
Fewer appeals to emotions
High ethical obligation
Persuasive Speech
SELLING
Pushes for a choice among options
Speaker acts as an advocate
Uses supporting materials to justify
advice
Asks for strong audience commitment
Speaker’s credibility is even more
important
Strong appeals to emotions
Higher ethical obligation
1.Speech to Convince: In this type of speech, no
direct action is needed from the audience. Its focus
is to change attitude and perception. For example,
when a president of one country asks or persuades
you to believe that there are fewer incidences of
corruption in the government, he is delivering a
speech to convince.
2.Speech to Actuate: In this type of speech,
an action is needed from the audience. A
good example of speeches to actuate are
those of the sales agents convincing you to
buy their products or politicians who ask for
your vote during the elections.
3.Speech to Inspire: In this type of speech, the
audience usually shares the same beliefs and
thoughts as the speaker. Its purpose is to make the
audience more enthusiastic about something. An
example of this is when a team leader motivates
her/his members to never give up and continue on
doing their job no matter how hard it is. Speaking
during commencement exercises, award
ceremonies, and tribute have the purpose to inspire
4.Debates and Public Argumentation: In
this type of speech, two groups of people or
two individuals discuss a certain proposition;
one is ‘for’ and the other one is ‘against.’ This
can also be in a form of a meeting or panel
with members giving their own points of view.
 Involves exposure to
Presentation
communication
Involves attending to the
Attention
message and liking it
Involves learning the “what”
Comprehension
and the “how” of the message

Yielding Involves attitude change

Involves memory storage and/or

Retention
argument
Involves acting out of desired
Behaviour
behaviour
Tips in Dealing with a Reluctant Audience or a “Tough Crowd”

The following are the tips on how to deal with reluctant audience:
1.Establish goodwill early in your speech.
2.Begin with points of agreement.
3.Make good eye contact but not aggressive.
4.Speak with conviction.
5.Emphasize positive motives and emotions, such as fairness, safety,
sympathy, love, ambition, respect, and patriotism.
6.Put the emphasis on explanation rather than being argumentative.
Tips in Dealing with a Reluctant Audience or a “Tough Crowd”

7.Mention experts and authorities that the audience respects.

8.Do not push your audience to believe in all of your arguments.
9.Compare your views with others but make sure your comparison is favourable
on your side.
10.Anticipate possible questions from the audience and then supply them as you
talk.
11.Never threaten the values of the audience. Instead, reason out on the
perspective of your listener’s values.
12.Demonstrate a clear and specific plan of action.
13.Be enthusiastic and sincere.
Designing a Persuasive Speech: The Problem-Solution Method

STEP I. Persuade the audience that a problem exists. Problems may range from
the easiest to the most difficult. They may be familiar to the audience or new for
them. In case your audience is not familiar to the problem, take time to make the
problem understood by them.

Example: You want to sell someone a cell phone. You first convince them
that they have a problem, that their current cell phone is inadequate in some way.
Designing a Persuasive Speech: The Problem-Solution Method

STEP II.

Persuade the audience that your solution to the problem is the best. Tailor the
speech in a way that your proposed solution is worth their time, effort and money.

Example: You then talk about the cell phone you have, ways in which it is
better and will solve the problem they have with their current cell phone.
WHY STUDENTS SHOULD EAT BREAKFAST

A lot of people, especially young people, go through the day

without having breakfast. May people believe that it is not
necessary, or they say that they don’t have time for that, and
begin their day with no meal. I believe that everyone should
eat breakfast before going ot their activities. The purpose of
this paper is to show the importance of breakfast, especially
for students.
WHY STUDENTS SHOULD EAT BREAKFAST

The reason why you should eat breakfast before gong to

school is for your health. When you skip breakfast and go to
school, you are looking for a disease because it’s not healthy
to have an empty stomach all day long. It’s very important to
have a meal and not to let your stomach empty. All you are
going to get is gastritis and a lot of problems with your health
if you don’t eat breakfast.
WHY STUDENTS SHOULD EAT BREAKFAST

Another reason for eating breakfast is because you need food for to do
well in your classes. Your body and your brain are not going to function
as good as they could because you have no energy and no strength.
When you try to learn something and have nothing in your stomach, you
are going to have a lot of trouble succeeding. A lot of people think they
should not eat because they are going to feel tired, but that’s not true.
Breakfast is not a big meal, on the contrary, you’re going to feel tired if
you don’t eat breakfast because you have spent the entire previous night
without food.
WHY STUDENTS SHOULD EAT BREAKFAST

The last reason is you can avoid diseases if you eat some breakfast
in the morning. If you don’t eat you are going to get sick as these
diseases will have stronger effect on your body. Eating breakfast and
making sure you are packing energy for the day ahead, keeps your
immune system strong.
You have to realize that breakfast is the most important meal of the
day, and you can not skip it without consequences on your health, just as
much as your performance in school. It is better to wake up earlier and
have a good breakfast.
QUESTIONS

1.In what way does informative differ with persuasive speech?

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2.Differentiate the four types of Persuasive speech.

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QUIZ 1
I.Directions: Write informative or persuasive on the blank before
each item whether the statements refer to informative or persuasive
speech.
______________1. It presents options
______________2. Fewer appeals to emotion
______________3. Higher ethical obligation
______________4.It asks for strong audience commitment
______________5. Speaker’s credibility is more important
______________6. It uses supporting materials to justify advice
______________7. The speaker acts as a teacher