MARKETING PLAN FOR FITNESS TRACKER

Presented to: Prof. N. Mohanty

Presented By: Group 3
Gaurav Vats 150081
Gaurav Singh 150082
Harsh Patel 150083
Kajal Kumari 150084
,
Kashish Sinha 150085
Kumar Oshan 150087
Mrinal Manish 150088
Prabhat Kumar Singh 150090
About Us

BUSINESS NAME TRAKKER

BUSINESS Partnership, Our company Will deals in
STRUCTURE Manufacturing and Services.
BUSINESS LOCATION PATNA
DATE ESTABLISHED 15 AUGUST 2022
BUSINESS OWNER(S) HARSH PATEL, GAURAV SINGH,
MRINAL MANISH, KUMAR OSHAN,
PRABHAT KUMAR SINGH, GAURAV
VATS, KASHISH SINHA, KAJAL
KUMARI
SALES Initially we will only focus on Patna market
STRATEGY and we will sell our product online mode as
well offline mode to push our product into the
market. We will follow Penetration Pricing to
enter into the market.
SALES AND Our sales medium would be through internet and
DISTRIBUTION the distribution would be done with logistic
CHANNELS partners.
TABLE
CUSTOMER Service center, deliver real time support through
MANAGEMENT chat, connect with customers and follow up with
customers feedback.
 Vision
• Our vision to is to become market leader in world for fitness
tracker and to make the world a better place and to create
awareness in people across the world toward fitness and health.
 Mission
• Our mission is to become a leading brand in fitness tracker in
India and provide best value for money to our consumer. To
make India a healthy country while creating awareness about
health and fitness.
 MARKETING MIX(7Ps)
• PRODUCT
 “ TRAKKER ”- GET SET TRACK…
 Features
1. Square Edge OLED Display
2. Three Axis Sensor & Accelerometer
3. Body Temperature Sensors
4. Pulse Rate Monitor
5. SPO2 And Calorie Tracker
6. User Friendly Interface
7. Sleep tracker
 Application Based Services
1. App will give you personlalized fitness plan after analysing your health vitals.
2. Daily Report of body vitals and sleep cycles
3. It will record all the data in cloud with your permission for future comparision.

 Services
1. Service Centre
2. Real-time Support
3. Connect with Customers
.

• PRICE
Low Profit Margin for Trakker
 Cost ₹1800
 Price Range ₹2000-₹2500 ( according to our survey)
More Profit Margin for Reseller
 Cost Price ₹2000
 Selling Price ₹2499

• PLACE
 Manufacturing in Patna
 Offline stores in Patna
 Available on Amazon and Flipkart
 .

• PROMOTION
 Social media marketing .
 Newspaper Advertisement
 Roadside hoarding.
 Promotion will be Design on MAKE IN INDIA theme
 Radio.
 Organising games at different shopping mall campus.

• PEOPLE

 Recruit Skilled people

 Train them Technology and aspects of E-Market
 .

• PROCESSES
 Offer customers prepayment offers using online payment methods
 Cash On Delivery
 On Time/ Early Delivery of Product
 Partner with several Logistic Firms
 Easy and Smooth Exchange and Return policy

• PHYSICAL EVIDENCE
 Recycled Cardboard Box
 Welcoming Card for Customers
UNIQUE SELLING PROPOSITION
• We provide GPS tracking
• Watching cardio fitness levels. 
• Funky to classy look
• Cutting edge sensor
• Customizable strap bands in the box.
MARKET SURVEY

Survey Method: Online Questionnaire

Sampling Method: Convenience Sampling
Sample Size: 67

GET SET
TRACK…
Target Market

Age Group: 18-30(~67%)

Type Of Fitness Tracker Preferred Pricing Response
 Potential Purchase in Next 6-12
Perception of Fitness Tracker months
Preferred Channel Of Purchasing Response to advertisement
Market Overview

• Main device type in segment are fitness band and smart

watches.
• Market expected to grow from $38.34 billion in 2022 to
$78.35billion in 2026.
• Expected revenue rise in India to$124.80 million in 2027.
SWOT Analysis

Strength Weakness
• Provide a wide variety of • Lack of brand awareness
product design. • Direct competition with
• Compatibility with established market leader.
smartphones
• Easy to use
• Well equipped with cutting
edge sensors
Opportunities Threats
• Room to innovate • Undercutting by established
• Customisation brands.
• Opportunity to build around • Direct competition from
health sector market leader
PESTLE ANALYSIS

(Political)
• There is stability in the political environment for Trakker.
• Import duty for fitness band is 12% and total duty for the product is 23.2% .
• After the pandemic of COVID the government is taking initiatives to promote awareness about
health.

(Economical)
• The price of the Trakker is budget friendly.
• There are economic benefits; when people will spend more money on fitness trackers it will
generate more employment opportunities.
(Social)

• The awareness regarding fitness and health is growing especially in the younger adults and
working class population.
• People belonging to an urban or suburban area are more prone to use fitness tracker.
• The literacy rate is high in urban and suburban areas and people are having information about
Fitness Trackers.

(Technological)
• The Trakker is using latest technology, and to support technical advancement Research and
Development work is continuously going on.
• incorporating latest technologies like Artificial intelligence, Machine learning, big data, Internet
of Things etc.
(Environmental)

• The company is exploring for the new sustainable business environment

• as a go green initiative the company has planned to used Renewable sources of energy and
planning for sustainable Growth.

(Legal)
• Trakker is for consumer’s protection.
• The company is following the health and safety regulations.
• The company is following rules and regulations prescribed by the legal authorities.
 Competitor Analysis
NOISE BOAT MI REAL ME
Competitive Advantage 14 SPORTS MODE Monitors our heart 65 dial themes  It comes with a
built-in activity tracker, blood SpO2 levels 50 m water resistance GH3011 sensor
step counter, 24-hour 24*7,  women's health which enables it to
heart rate monitor, sleep It comes with IP68 tracking
continuously monitor
tracker, goal completion which means it is sweat 14-day extra-long
the heart-rate
reminder and sedentary free and can be battery life
1.4-inch touchscreen
reminder submerged to a Magnetic charging
display in a rectangular
maximum depth of
frame
1.5m underwater for up
It offers 500 nits
to thirty minutes
brightness and sports
167 x 320-pixel
resolution.

Target Market Main stream Main stream Main stream Main stream

Market Share 23% 34.3% 21.5% 4.4%

 NOISE BOAT MI REAL ME

Marketing Strategies  The brand bets big Influencer marketing Brand Ambassadors Influencer marketing
on celebrities as they Digital Marketing of Xiaomi Hiring celebrities for
are the ones who
Mobile marketing Flash Sales by promotion
influence the
Email marketing Xiaomi incorporating
millennials and Gen-
Z. incorporating #SonuKiSuno – A technologies AI, ML,
Social media
technologies AI, ML, Marketing Campaign and big data
marketing (SMM)
and big data. Digital of Redmi India Social media
Hashtag Marketing
Marketing Xiaomi’s MI marketing (SMM
with Unique hashtags
Community

Pricing and Costs 1699-4000   1299-3499 1699-3999   999-3499

Distribution  Online  Online/Offline  Online/Offline  Online/Offline

Channels
 Positioning map
N0ISE BOAT Mi band Real Me

POP Large screen size, Large screen, OLED screen, Sensors -Accelerometer,

Activity tracking, Activity tracker, Sensors - 3 Axis, Accelerometer, SPO2, SPO2, heart-rate,

Sensors - 3 Axis, Sensors - Accelerometer, SPO2, heart-rate

Accelerometer, heart-rate

SPO2, heart-rate

POD Range 15 mtrs, Range 15 mtrs, Range 15 mtrs, Square edge oled screen,

Changeable bands, Changeable bands, square Edge Changeable bands, Square calories burning meter,

Edge oled, light oled display. Edge oled, calories burning meter, Avg Changeable bands, Avg

weight, calories calories burning meter, Avg battery battery life 24 hours battery life 24 hours

burning meter, avg life 24 hours    

battery life 24      

hours  

Reason to believe More features at Popular and features Affordable , availability Feature and quality

affordable price
Positioning Statement

For people who want to track and monitor their health and daily
activity , the trackker is the perfect choice with sleek design
packed with latest technology and sensors and easy to use
wearable fitness tracker.
 Sales and Distribution
• We will use the Internet as a way to get our products to people.
• We've decided to sell our fitness tracker online and build a large
customer base.
• Several retailers have changed their businesses from physical stores
to online mode in such a way that they can sell through multiple
channels.
• We will also focus on offline sales since they contribute to strong
brand recognition in the marketplace.
• Offline stores help in pushing the product in the market.
• Distribution will be done with our logistic partner.
 FINANCES:-
 Cost of production of producing 1 unit will be 1600

 SALARY AND ADVERTISEMENT => 20,00,000

 SALARY AND ADVERTISEMENT per unit cost 20,00,000 /10,000 = 200

 BREAK EVEN WILL BE => 2,00,00,000 / 1800 = 11,112 UNIT

• We are selling at low profit margin and it will take 1 year in selling 11,112 that will give us our break even

point.
THANK YOU