“Standing Room

Only”
A Cutting Edge
Marketing Blueprint
For Live Theatre

Communication
“If You Tell Them, They Will Come!!”
A Little Bit About Me

I Freakin’ Love Theatre!!

 My Big Why:

“I believe theatre has the power to teach, inspire and move us unlike any other
medium.

But…

On-Demand, instant entertainment is making it harder and harder for us to do

what we do…
 It’s time to turn the tides!

And remind the world why we

do what we do!”
7-Module – Multi Day Intensive Workshop

Social Media Beg. / Int. / Adv. Strategies and Tools

Branding Theatre & Company Branding

Sell Show Specific Show Marketing – Media, Sponsors, etc.

The Biz Operations / Efficiency - Resources

List Mgmt The Most Important Part Of Your Business!!!

Fundraising Local, State and National Strategies & Contacts

Masterminds No one can do it alone! Beg / Int / Adv

 “Standing Room
Only”
7-Module – Multi Day Intensive Workshop
Completely Transformational!!

1. Teach The Concepts and lay The Framework for the entire system

2. Introduce the tools used in each module (mostly free)

3. WE DO THE WORK TOGETHER!!

The goal is for you leave the workshop with an in depth, custom,
step-by-step blueprint for your company and……

A specific schedule and gameplan to accomplish it

 Blingclock.com - $10

Fill out the sign in sheet and I’ll make sure to

send you free login when the program is finished.
Communication - Workshop 3 of 3
Your Most Valuable Asset!

Your Audience, Your List

1. The list of people that buy from you and

the list of people that drive others to
come buy from you

2. The list of those who contribute in other

ways to make sure what you are selling
is as excellent as it can be
Communication - Workshop 3 of 3
Your Sphere Of Influence

Audience – (everyone past present future)

Season Ticket Holders

Cast Members and their families

Alumni and their families

Donors, Potential Donors

Partners, Advertisers

Community – how far is your reach?

Communication - Workshop 3 of 3
THEIR Sphere Of Influence

Email

Facebook

Personal Interaction – Word of Mouth

Contact List – Texting

Communication - Workshop 3 of 3
Define Your Avatar

Who are they?

What do they want/need?

Where can you reach them? (all the places)

What do they want to hear/see from you?

Communication - Workshop 3 of 3
POSITIONING

What do they want to see?

• Online Footprint
• Website
• Facebook
• Youtube
• Twitter
• Google+
• All new emerging technologies
• VIDEO, VIDEO, VIDEO!!!!

How do they want it to look?

Ultimate Communication!
Communication - Workshop 3 of 3
Multiple Traffic Sources

Email – yours and theirs (FWD’s)

FB

Direct Mail

Partners (Corporate/Sponsors/Organizations)

Joint Venture Partners

Communication - Workshop 3 of 3
What to Say?

Subject Line! Nothing else matters if this sucks!

First Line in Emails or FB Posts – what gets them to read more?

Body of Content

• Tell them what you have to tell them

• Tell them what you want them to do

• Tell them again!

Rule of 3
Communication - Workshop 3 of 3
Technical Side

Capturing Leads – Squeeze Page or FB

Email Capture, FB Groups, Subscribe

(whatever allows you to send them
personal messages and to respond with
enthusiasm)

aWeber, Profollow, Constant Contact,

Google + Boomerang
Communication - Workshop 3 of 3
Technical Side

Capturing Leads – Squeeze Page or FB

Email Capture, FB Groups, Subscribe

(whatever allows you to send them personal messages
and to respond with enthusiasm)

AutoResponder

Text Messaging

aWeber, Profollow, Constant Contact, Google +

Boomerang
 “Standing Room
Only”
The Game Plan
Clients who heard about the workshops
($49.99 Membership Access)

If you attend the 3 workshops this weekend,

you’ll be given replay access when their up

PLEASE DON’T ABUSE IT

(we’ll be watching!)
 “Standing Room
Only”
The Live Event
Weekend after the last school gets out (TBD)

THURS-FRI-SAT INTENSIVE

LIMITED NUMBER OF ATTENDEES

(200-ish people)

$500 Registration Fee + $250 for 1 guest

(meant to be paid by institution or sponsor)
 “Standing Room
Only”
The Online Course - Site
$2,500 - $3,000 for Theatre Companies
$1,000 - $1,500 with Educational Discount

Content will be recorded 3 day event

Film studio content

Community, Masterminds and Forum

TONS OF BONUSES
Interview with big name producers and big
name fundraisers, etc…
 “Standing Room
Only”
The Online Course - Site
You will have Early Bird pricing of another
$500 when the course is ready

So fill out the sign up sheet and add

everything you want to be kept informed
about
Questions?
More Information?

SROBlueprint.com (Coming Soon)

kfoody@gmail.com