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EMPATHY

 Ability to understand and share the feelings of another


 Intellectual or emotional identification with customers,
Acknowledging their feelings.
TYPES OF EMPATHY:

 Affective Empathy
 The ability to respond to people’s emotions
effectively
TYPES OF EMPATHY:

 Affective Empathy
 The ability to respond to people’s emotions
effectively
 Somatic Empathy
 The ability to feel what another person is feeling
TYPES OF EMPATHY:

 Affective Empathy
 The ability to respond to people’s emotions
effectively
 Somatic Empathy
 The ability to feel what another person is feeling
 Cognitive Empathy
 The ability to understand someone’s response to a
situation
WHY SHOW EMPATHY?

 To show a customer they are understood


WHY SHOW EMPATHY?

 To show a customer they are understood


 To show that a customer is valued
WHY SHOW EMPATHY?

 To show a customer they are understood


 To show that a customer is valued
 To show that a customer is heard
WHY SHOW EMPATHY?

 To show a customer is understood


 To show that a customer is valued
 To show that a customer is heard
 To create trust and hope for the customer
WHY SHOW EMPATHY?

 To show a customer is understood


 To show that a customer is valued
 To show that a customer is heard
 To create trust and hope for the customer
 Relieves a customer from emotional
distress
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
 Make them a part of the solution
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
 Make them a part of the solution
 Be curious about your customer
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
 Make them a part of the solution
 Be curious about your customer
 Respond to the customer’s tone
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
 Make them a part of the solution
 Be curious about your customer
 Respond to the customer’s tone
 Do not assume, ASK
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
 Make them a part of the solution
 Be curious about your customer
 Respond to the customer’s tone
 Do not assume, ASK
 Avoid sympathy
7 WAYS TO SHOW EMPATHY

 Listen carefully (repeat their problem to


show that you listened)
 Make them a part of the solution
 Be curious about your customer
 Respond to the customer’s tone
 Do not assume, ASK
 Avoid sympathy
 Take their side when they are right
EXAMPLES OF EMPATHY
STATEMEMTS
 I can relate with your situation and we will work
together with my collogues to resolve your issue
EXAMPLES OF EMPATHY
STATEMEMTS
 I can relate with your situation and we will work
together with my collogues to resolve your issue
 Since I have a daughter with food allergies, I completely
understand why the yoghurt needs to have all the
ingredients listed
EXAMPLES OF EMPATHY
STATEMEMTS
 I can relate with your situation and we will work
together with my collogues to resolve your issue
 Since I have a daughter with food allergies, I completely
understand why the yoghurt needs to have all the
ingredients listed
 I would have felt that way if I was in your shoes, please
elaborate what you think would be the best solution for
whatever best fits your needs
EXAMPLES OF EMPATHY
STATEMEMTS
 I can relate with your situation and we will work
together with my collogues to resolve your issue.
 Since I have a daughter with food allergies, I completely
understand why the yoghurt needs to have all the
ingredients listed.
 I would have felt that way if I was in your shoes, please
elaborate what you think would be the best solution for
whatever best fits your needs.
 As a parent I also would have been angry if I was in your
situation but I will certainly do the best I can to get to
the best solution to make up for your distress
Over the last five years the
stats that have proven

Sales stats

sales closed by showing empathy sales closed without empathy


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