Offering Letters

and Replies
Elements for making
Offering Letters

stimulate interest
create desire
carry conviction
bring action
 Offering Letters

The purpose of the letter is to

persuade the readers to buy
something you sell.
You take something attractive
and make it seem necessary, or
you take something necessary
and make it seem attractive
The opening paragraph must stimulate
interest and push the readers into
taking notice of what you have written

Having aroused interest you must now

create a desire for the products or
services you are selling

If the letter is sent to a person who

knows nothing about the product, you
must describe it and give a clear
picture of what it is and what it can do
To inspire conviction you must support
it by evidence or facts, or the opinions
of other users. You must convince the
readers or customers that your
product is about something they need.

The closing paragraph must persuade

the person who receives your letter to
take the action you want him to visit
your showrooms, to receive your
representatives, to send for a sample
or place an order
To inspire conviction you must support
it by evidence or facts, or the opinions
of other users. You must convince the
readers or customers that your
product is about something they need.

The closing paragraph must persuade

the person who receives your letter to
take the action you want him to visit
your showrooms, to receive your
representatives, to send for a sample
or place an order
 Example 1:
Offering letter to a new client
(Offer To A Newly Established Trader)
Dear Sir,

We would like to send our best wishes for the success

of your new toys shop. We make several kinds of toys
and will offer you some attractive toys for your
customers.

You will see from the enclosed price list that our
terms are very generous. In addition, we will allow
you 20% for the first transaction.

We will be happy to call on you to give more

explanation. Please complete and return the enclosed
card to inform us when it would be convenient for you
to be visited. Thank you for the best cooperation.

Yours faithfully,
 Example 2:
Offering letter to an existing customer
Offer Letter to a regular customer
Dear Customer,

I’d like to thank you personally for being a loyal

customer. You’ve been with us for more than 2 years
and it means everything to us.

We would like to offer you that we’re having a super

sale on some of our bilingual dictionaries that might
interest in you and the cheapest price is only $9.99

There are some other products we offer on this super

sale as well, so act today and don’t hesitate, or it may
be too late. Thank you and I hope we can continue
working together.

Sincerely,

Jenny
Dear Mr. Wellington

We have just made a high quality of rugs and carpets.

As you are one of our regular customers, we would
like to offer you Alameda rugs in a variety of colors at
prices ranging from Rp 135.000 to Rp 360.000. 20%
discount will be given if you place an order this
month.

This is an opportunity for you to buy a high quality

products with good prices. We hope you will take full
advantage of it. If you are interested, don’t hesitate to
contact us, not later than 30 October 2020

Yours sincerely

Susan Dwiyan
 Example 3:
Offering letter to a former customer or
a previous customer
Dear [Recipients Name],

You have been a valued client for the past three years, but
we've noticed that this year, you haven't communicated
with us. We would like to continue serving you with our
several excellent products.

Herewith this email we enclosed our latest products

together with a price list that you can use for your next
order. Our newest products are Black Tea and Brown Tea.

We would like to say "thank you" for your purchase last two
years. For the next order, you may call us at or 021-
3167686. Your order will be shipped within 24 hours.

Sincerely,

[Senders Name]
[Senders Title]
 Example 4
Offering a new Product
Dear Madam,

Herbal Care Ltd are proud to introduce to you our newly

launched product “sun protection lotion”. We can assure
you that it is one of the best beauty products in the market
at present. We are making this product with a reasonable
price, therefore many of our clients are satisfied with it.

At this moment we would like you to try this product. We

assure you that you will be satisfied with its results. One of
our salesmen will be ready to help you out with explaining
about the product and will help you with the orders.

Thank you and we are looking forward to hearing from you.

Sincerely,

Andika
Sales Manager
Your company is launching a new
product, please write a letter to:

1. A new customer
2. A regular Customer
3. A Former Customer

Note: Create a letter head, inside

address, full block Style, Today’s
Date, Signed by the Marketing
Manager (Antony Lutfi)
 Translation Practice

These sentences can be used

when you are making
Letter of Offering
We would like to offer you a tape
recorder that is carefully
designed with high quality and
made from the best components

We would like to offer you a

printer that is carefully designed
with high quality and made from
the best components
This Television set is suitable for
a livingroom

This Television set is suitable for

a small classroom
Our equipment is completed with
full stereo recording and
playback, supplied with two high
quality microphones, and two
loudspeakers

Our equipment is completed with

charger and head-set

-
We can tell you more about this
scanner, but please read the
enclosed copies first

We can tell you more about this

scanner, after you read the
enclosed copies
 We would like to offer you a special
discount of 5% on any order received
by the end of this month

We would like to give you a special

discount of 5% on any order received
by the end of this month
We hope you will accept our offer
and give us a chance to show you
our latest products

We hope you will accept our offer

and give us an opportunity to
show you our latest products

-
 As you are one of our regular
customers, we would like you to
read our newest price list

As you are one of our consistent

customers, we would like you to
read our newest price list

-
 From the photographs in the
enclosed brochures you will
understand why, at their amazingly
low prices, they are such splendid
value for money

From the pictures in the enclosed

brochures you will understand why,
at their amazingly low prices, they
are such splendid value for money
 Practice

Fill the blanks with your own

words or sentence
1. We are sending you a copy of our latest
catalogue and _________________________________

2. We have decided to offer

you_____________________________________________

3. We have you will interested in the product

we offer and__________________________

4. We feel that you will make an order to the

product we ________________________________
5. Having read your letter, we would like to
offer ________________________________________

6. We are able to offer you a special ______

7. ______________________________ and decided

to give you 15% discount.

8. _________________ you at the following

attractive prices.
9. ______________________________________and it
will be sent today

10. We hope you will take advantages

for__________________________________________

11. We are more anxious to serve you

and______________________________________
12. We are offering you an article of the
highest _____________________________________

13. We feel sure you will find ______________

14. We will gladly arrange ________________

15. We should be pleased to welcome you

_________________________________________
16. We enclose our ________________________

17. Our offer is only until__________________

18. We certainly have no wish to disturb

you, but we feel like to offer ________________

19. I am enclosing Iwo admission tickets

and look forward to ___________________
20. We are offering you goods of the very
___________________________

21. __________________________________highest
quality of the products.

22. __________________are excellent and very

much different with other similar products.

23. _______________________________to
receiving your order very soon.

24. _____________to having an order from you.

25. _________ to contact our representative

in your fly.
Reply to Offering Letter
When you want to
accept the offer
Dear Sir,

Thank you for your letter of 9 September 2020 and we

are pleased to receive it.

We have checked the price list you enclosed and I

agree with your terms. If possible, would you give us
30% discount for first transaction.

We would like to listen clear information from your

company. We have completed and returned the
enclosed card to inform you about our convenient
time to be visited. Thank you for the best cooperation.

Yours faithfully,

Andika
Purchasing Manager
Dear Mrs. Jenny,

Your letter dated 5 October 2020 was received this

morning.

We are sorry that we cannot accept your Super Sale

Offer because we have just bought bilingual
dictionaries for all employees.

Thank you for this information.

Sincerely,

Jenny
Dear Mrs. Susan Dwiyan

Thank you for your offering letter about the high

quality of rugs and carpets. We are sorry to inform you
that the price you offer is considered too high for us.
We usually buy some rugs in a variety of colors at
prices ranging from Rp 1000.000 to Rp 300.000. and
25% discount will be given anytime.

Thank you for your letter and please inform us if you

could give us 25% discount till the end of this year.

Yours sincerely

Anjayani Luthfi
Please write a reply to
an offering letter from
Example 3
(accepted & not
accepted)
Dear [Recipients Name],

You have been a valued client for the past three years, but
we've noticed that this year, you haven't communicated
with us. We would like to continue serving you with our
several excellent products.

Herewith this email we enclosed our latest products

together with a price list that you can use for your next
order. Our newest products are Black Tea and Brown Tea.

We would like to say "thank you" for your purchase last

two years. For the next order, you may call us at or 021-
3167686. Your order will be shipped within 24 hours.

Sincerely,

[Senders Name]
[Senders Title]
PRACTICE

1. As a local school administrator, please write an

offering letter persuasively to parents to buy English
and Indonesian Dictionaries at school shop. Draft an
offering letter.

2. As a manufacturer of electrical household,

equipment, write an offering letter about a new model
of “electric stove” to your regular customers. Explain
its special advantages and price is lower.