MEDIA AND

INFORMATION
LITERACY (MIL)
TEXT INFORMATION
AND MEDIA (PART 1)
DEFINITION,
CHARACTERISTICS,
FORMAT AND TYPES,
TEXT AS VISUAL,
 TEXT a simple and flexible format of
presenting information or conveying
ideas whether hand-written, printed or
displayed on-screen

What is a text?
any ‘’human-readable sequence of
characters’’ that can form
intelligible words
TYPES OF
TEXT AND
TYPES OF TEXT DESCRIPTION
serve to link different electronic documents and enable
HYPERTEXT
users to jump from one to other in a nonlinear way

PLAINTEXT or
UNFORMATTED fixed sized characters having essentially the same
TEXT type of appearance

FORMATTED appearance can be changed using font parameters (bold,

underline, italic, font size, font color, etc.)
TEXT
UNFORMATTE
D TEXT
FORMATTED
TEXT
What is a
•also called font, font type, or type
typeface?
•refers to the representation or style of a text in
the digital format
•usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters.
TYPES OF
TYPEFACES
COMMON FILE FORMATS DESCRIPTION

TXT (text) •Unformatted text document by an editor as notepad on

Windows platform

DOC (document) •a native format for storing documents created by MS Word package

•contain a rich set of formatting capabilities

RTF (Rich Text Format) •Cross platform document exchange; default format for Mac OS X’s
default editor TextEdit
PDF (Portable Document
•developed by Adobe systems for cross platform exchange of
Format)
documents, supports image and graphics
PS (PostScript) •a page description language used mainly for desktop publishing
DESIGN PRINCIPLES
AND ELEMENTS
1.EMPHASIS • importance or value given to a part of the text-based content
• make the text bold
• Italicized
• have a heavier weight
• darkened or lightened
•enlarged

2. APPROPRIATENESS • how fitting or suitable the text is used for a specific audience,
purpose or event

3. PROXIMITY •how near or how far the text elements from each other
•when two things are closely related, bring them close together
 4. ALIGNMENT • how the text is positioned in the page
• left, center, right, or justified

5. ORGANIZATION • conscious effort to organize the different text elements in a page

• ensures that while some text elements are separated from each other, they are still
somehow connected with the rest of the elements in the page

6. REPETITION •consistency of elements

•unity of the entire design
•repeating some typefaces within the page

7. CONTRAST •creates visual interest

•two elements are different from each other