Text Information

and Media
Prepared by:

Ms. Pau
 Intended Learning Outcomes

• Define text in the context of multimedia.

• Describe the different dimensions of text information and
media.
• Comprehend how text information and media is/are formally
and informally produced, organized, and disseminated.
 • A simple and flexible format of presenting
information or conveying ideas whether hand-

TEXT written, printed, or displayed on-screen.

• any ‘’human-readable sequence of characters’’

that can form intelligible words
How is Text used
in Media?
5
5
5
5
5
5
5
z

TYPES OF TEXT AND

COMMON FILE
FORMATS
 TYPES OF TEXT DESCRIPTION
HYPERTEXT serve to link different electronic
documents and enable users to jump
from one to other in a nonlinear way
PLAINTEXT or fixed sized characters having
UNFORMATTED essentially the same type of
TEXT appearance
FORMATTED TEXT appearance can be changed using
font parameters (bold, underline,
italic, font size, font color, etc.)
 z
HYPERTEXT

This Go to Page 1 is a hypertext that will

bring you to the first slide in this
presentation.
HYPERTEXT

This YouTube is a hypertext that will bring you

to YouTube.

This https://www.youtube.com is a hyperlink

or link that will bring you to YouTube.
z
UNFORMATTED TEXT
z
FORMATTED TEXT
 z What is a typeface?

also called font, font type, or type

refers to the representation or style

TYPEFACE of a text in the digital format

usually comprised of alphabets, numbers,

punctuation marks, symbols and other
special characters
z
TYPES OF TYPEFACES
z
TYPES OF TYPEFACES
z
TYPES OF TYPEFACES
z
TYPES OF TYPEFACES
z
TYPES OF TYPEFACES
 COMMON
FILE DESCRIPTION
FORMATS
TXT (text) •Unformatted text document by an editor as
notepad on Windows platform

DOC (document) •a native format for storing documents created by MS

Word package
•contain a rich set of formatting capabilities

RTF (Rich Text •Cross platform document exchange; default format

Format) for Mac OS X’s default editor TextEdit
 COMMON
FILE DESCRIPTION
FORMATS
PDF • developed by Adobe systems for cross platform
(Portable exchange of documents, supports image and
Document graphics
Format)
PS (PostScript) • a page description language used mainly for
desktop publishing
z
FILE TYPE SELECTION WHEN SAVING AN
MS WORD DOCUMENT
 z
DESIGN PRINCIPLES AND
ELEMENTS
1. EMPHASIS
• refers to the importance or value given to a part of
the text-based content.
• to make a point or highlighting a message, you can
make the text bold, italicized, have a heavier weight,
darkened or lightened (depending on your background
color) or enlarged.
 z

1.
EMPHASIS
 z
DESIGN PRINCIPLES AND
ELEMENTS

2. APPROPRIATENESS
• refers to how fitting or suitable the text is used
for a specific audience, purpose or event
• as for the choice of typefaces to be used, refer to
the discussion of the characteristics of the fonts
 z

2. APPROPRIATENESS
 z
DESIGN PRINCIPLES AND
ELEMENTS
3. PROXIMITY
• refers to how near or how far are the text elements
from each other.
• when two things are closely related, we bring them
close together.
• for example, the main title and subtitle are usually
placed close to each other.
 z

3. PROXIMITY
 z
DESIGN PRINCIPLES AND
ELEMENTS
4. ALIGNMENT
• refers to how the text is positioned in the page
(left, center, right, or justified)
 z

4. ALIGNMENT
 z
DESIGN PRINCIPLES AND
ELEMENTS
5. ORGANIZATION
• refers to a conscious effort to organize the different
text elements in a page.
• ensures that while some text elements are separated
from each other (based on the principle of proximity),
they are still somehow connected with the rest of the
elements in the page.
 z

5. ORGANIZATION
 z

5. ORGANIZATION
 z
DESIGN PRINCIPLES AND
ELEMENTS

6. REPETITION
• concerns consistency of elements and the unity of
the entire design.
• encourages the use of repeating some
typefaces within the page.
 z

6. REPETITION
 z
DESIGN PRINCIPLES AND
ELEMENTS
7. CONTRAST
• creates visual interest to text elements
• achieved when two elements are different from each
other
• can be achieved in various ways, by joining the
following elements: white text on a dark background,
dark text on a white background, large font with a
small font, serif and sans serif, thin elements with thin
elements, cool color and warm color
 z

7. CONTRAST
 z
FORMATIVE ASSESSMENT
1. If you will be writing an application letter
for college, what font will you be using?
Why?
2. You will create a cleanliness drive
campaign poster for your school. Which
of the design principle and elements will
ensure that the text in your poster is
readable?
 z
FORMATIVE ASSESSMENT

3. You want to share your narrative report,

which is in a word document format, to
your classmates but you do not want them
to edit its content. What options are
available to you?
 FORMATIVE ASSESSMENT

• You were task by your class adviser to make

an announcement in your class via a text-
based poster. It will be posted in your
classroom to inform your classmates and
teachers that from April 11-14, your section
will be moved from your current classroom to
room 415.