What Is B2B and B2C?

• B2B refers to a "business-to-business" company that

provides services or products to other businesses.

• B2C refers to a "business-to-consumer" company that sells

directly to individual consumers. They’re two separate
business models that serve different types of customers, one
being businesses and the other direct to consumer.
1. Robust B2B eCommerce Platform
• It may seem obvious that
you need an eCommerce
platform but the operative
word here is "robust."
 2. Real-Time Integration With Enterprise
Resource Planning (ERP) Software
By integrating your B2B eCommerce platform -- which
often double-duties as your customer relationship
management (CRM) tool --

With your ERP, you can use the combined data to

automate common business processes, increase data
accuracy, and get greater insight into your customer base.
3. Omnichannel Personalization
You can increase
customer satisfaction and
loyalty by delivering a
customized shopping
experience on your B2B
eCommerce platform.
4. Third-Party Logistics Integration
• When you're handling the shipping and delivery of a
large number of orders, integrating your order
processing system with third party logistics providers
such as FedEx or USP can help you improve cost-
efficiency while reducing errors.