Poc Group 1 Dainty Enterprise

QUEZON CITY UNIVERSITY
Appendix A: Proof of Concept Format and Specifications
DAINTY ENTERPRISE
A Proof of Concept Portfolio

Presented to the Faculty of Quezon City University
(Campus), Quezon City
1st or 2 Semester, Academic Year: 2022-2023
nd
In Partial Fulfillment of the Requirements for the Degree

Bachelor of Science in Entrepreneurship
By: BAENT - 2F
BACHILLER, MICCAELA ESTEBAN, DAVE JOHNSON R.
BELLO, AREN DAVE A. GUIMALIG, MHAR JOHN
BELTRAN, JACQUELINE P. HILARIO, GENNYSYR G.
BUCE, VINA MARIE S. LAMBOT, KRISTINE T.
CASTILLO, MAVERICK JOHN MUÑOZ, KRIS ANGELO C.
DAGATAN, JOHN DARYL P. PAÑARES, CHRISTINE
DARUCA, JIEAN E. PADRE, MSHANE
DELMAR, KAYE PAET, ERIC M.
DEMOS, ANDREA B. RENDORA, KARL J.
DUMANGGAS, DANIEL L. SALCEDO, SHERINA JOY A.
DUQUESA, ARVEL TECUICO, DHANA MARIE
ERO, FLORA MAE C.
MENTOR:
Edmond P. Freo, LL.B. MBA, Ph.D
(October 202
TABLE OF CONTENTS
Page
Title Page …………………………………………………………………. i
Table of Contents ……………………………………………………..... ii
Proposal No. 1………………………………………………………….... 1

Enterprise Idea………………………………………………………….... 1
The Goals and The Objectives
The Philosophy
The Problem at Hand
The Solution
Marketing Concept……………………………………………………….. 2
Product
Price
Place
Promotion
People
Physical Evidence
Process
Productivity and Quality
Financial Concept…………………………………………………………. 3
Required Start-Up Capital
Sources of Start-Up Capital
Appendices…………………………………………………………........... 4
Appendix 1: References/Works Cited (APA 7th Edition)
Appendix 2: Supporting Documents
Proposal No. 2…………………………………………………………...... 6

Enterprise Idea…………………………………………………………..... 6
The Philosophy
The Problem at Hand
The Solution
Product
Price
Place
Promotion
People
Physical Evidence
Process
Appendices…………………………………………………………........... 9
Proposal No. 3…………………………………………………………...... 11

Enterprise Idea…………………………………………………………..... 12
The Philosophy
The Problem at Hand
The Solution
Product
Price
Place
Promotion
People
Physical Evidence
Process
Appendices…………………………………………………………........... 15
DAINTY ENTERPRISE
ORGANIZATIONAL CHART
Since its most Mission: ● Rice flour QUALITY OF FOOD-

made of healthy tastes better of course when it
components, our To deliver quality than all- comes to the quality
goal is to produce products and purpose flour. of food or products, it
rice cakes of the service for our The taste of is more necessary
highest quality that customers. To rice flour rises, that they go through
are abundant in provide not only the better it is. the right process and
vitamins and the best but the it is also appropriate
nutrients. One of most healthy, and ● Puto cooks that the individuals
our objectives is to delicious Puto. better if the fire who will make the
set aside some of is low. So that product have
the funds we the quality of sufficient knowledge.
generate for future Vision: its cooking is Because it is good
growth. We would better. that every quality of
Farina latte aims
like to improve the the products to be
to be the most
situation and satisfy ● According to sold in the market is
well-known
the customers. SouthgateMed good and well, so it
dainties in the
ical (2021) is important to have
Philippines. To
eating Junk enough knowledge
fulfill the cravings
foods regular so that the products
and nourish to our
has been to be sold in the
customers with
shown to lead market are of high
healthy, quality,
to increased quality and it is
and delicious
risks of obesity unlikely that many
dainty.
and chronic buyers will enjoy it.
diseases.
The Objectives ● QUALITY OF
● To produce ● SERVICE- Of
combination of Cardiovascular course, a good
Values:
quality rice cake disease, type method of providing
● Conducting
and delectable low 2 diabetes, service to customers
business with
price cost non-alcoholic is also important
uncompromising
fatty liver because here every
integrity
● To provide disease and customer who
fulfilling but not some cancers experiences a good
● Committed to
cloying standard all have quality of service will
innovation and
product causes in have a high level of
continuous
excessive junk satisfaction, so for
improvement
food every seller who
consumption. sells a product it is
● Ensuring high
ideal that they
quality and
provide good quality
nutritious food
service to customers
and always be
courteous, and
understanding at all
times so that each
customer is more
satisfied with the
service as well as
the product.
● CLEANLINESS-
The sale of the
product also requires
the presence of
cleanliness in
everything whether
in the product or in
the service, because
of this more people
can enjoy the
product because
cleanliness is very
important to
everyone. That is
why every employee
of the business
should have
cleanliness at all
times because this
will increase the
satisfaction of the
customers and it is
also important for a
business to have
cleanliness in
servicing so it is
required to have
cleanliness in all
things when it comes
to doing business.
● LOCATION- here it
is also important that
a seller has enough
idea where a
business can be built
because it is
important to place a
business where it will
be bought by people,
so it is better to have
those planning to
build a business
should do research
on where they will
build it because the
ability to buy a
product depends on
the area, so it is
good to first find out
where more
customers can enjoy
the product or the
service.
● PACKAGING-
Here it is important
to have a good
packaging for each
product because if its
packaging is proper
and good, more
customers can be
attracted to buy it
and it is also
important to make
sure that its
packaging is good so
that many people
enjoy it and it is also
good to put on the
packaging the details
of the product on
how it was made and
what ingredients
were used in it,
because of this the
customers will have
awareness regarding
the product they are
buying.
● SDG Target: Good

Health and Well
Being
● To provide healthy
and delicious food
● Our Puto Latrina

consists of
vegetables that are
highly nutritious
which can help
prevent diseases.
The fiber in carrots
can help keep blood
sugar levels under
control. Most of the
fiber in bananas is
what’s called soluble
fiber. It can help
keep your
cholesterol and
blood pressure in
check, and help ease
inflammation.
PROPOSAL NO. 1
MARKETING CONCEPT (8Ps) - Puto Latrina
Product Price Place Promotion
Latrina la banana Latrina la banana The Puto We wish to use
and Latrina carota total direct selling Latrina and direct marketing
are delicious and price per piece: business promotion to
besides this, they ₱6.25 operation is advertise our
are nutritious located on products to
because we know Costing for 3 Terminals, customers directly
that Banana has pieces Schools in because we are just
fiber, Vitamin C, Price for 3 pieces Sandigan starting off. This
protein, folate, per pack 18.75 Quezon City. makes it possible for
niacin, and above Price with mark- This is the site us to quickly grab the
all potassium which up: ₱24.39 where attention of their
helps a lot for to business place customers and get
our health. And the Costing for 7 will take orders their input on the
Carrot has pieces product. We’ll
Calcium, Vitamin K, Price for 7 pieces directly market our
Fiber and this per pack: 43.75 products on our
vegetable can Price with mark- Facebook page.
lower the risk of up: ₱56.91
people having @FarinaLatteEnter
diabetes and it is Latrina Carota prise
also a bone Total direct selling Facebook Page
strengthener. And Price per piece:
the goal of this ₱6.25
product is to
provide various Costing for 3
nutrients to the pieces
people and another Price for 3 pieces
to achieve the per pack ₱18.75
healthy lifestyle that Price with mark-
they desire. And up: ₱24.39
one more thing
besides being Costing for 7
delicious and pieces
affordable, it's also Price for 7 pieces
nutritious. per pack ₱43.75
Price with mark-
up: ₱56.91
People Physical Process Productivity and
Evidence Quality
GM - General Ingredients: Process of • To guarantee the
Manager ● Rice flour producing standard that We will
FM - Financial ● White sugar the product provide to our
Manager ● Banana ● Step 1: Mix customers are kept
MM - Marketing ● Carrots the up with or enhanced,
Manager ● Salt dry we consistently
PS - Production ● Baking Powder ingredients, make certain that the
Staff ● Powdered milk flour, ingredients are fresh
MS - Marketing ● Oil powdered milk and sold
Staff ● Cheese and simultaneously in
FS - Financial Staff ● Water baking order to uphold with
Castillo, Maverick ● Evaporated milk powder. the strictest
John (FM) Sift the dry standards for food
Daruca, Jiean (PS) Equipment: ingredients quality, service and
Demos, Andrea ● Measuring using the cleanliness.

(FS) Cups strainer.
Dumanggas, Daniel ● Rubber scraper ● Step 2: After • We guarantee that
(PS) ● Mixing bowl sifting the dry all used equipment
Guimalig, Mhar ● Strainer ingredients to will be regularly
John (GM) ● Baking tray the bowl, monitored, cleaned,
Muñoz, Kris Angelo ● Wire whisk prepare and inspected to
(MS) ● Puto cups another make sure it's in
Padre, Mshane molder bowl for the good condition and
(PS) wet working properly.
Rendora, Karl (PS) ingredients. Additionally, this is
● Step 3: In required to
another bowl, guarantee that the
put the water, production will not be
evaporated delayed.
milk, white
sugar, oil and ● Attend seminars,
pinch of salt workshops and
then mix it trainings.
using a whisk.
● Step 4: After ● The food and
the mixing we equipment will be
will combined subjected to food
the wet safety, sanitation,
ingredients and personal
and dry hygiene inspections.
ingredients.
Mix again
using rubber
scraper until it
finally
combined.
Process of
availing
the product
● Step 1: Visit
our
Facebook
page
for contact
information
and
don’t forget to
click the like

button for
more
updates to our
selling
products.
● Step 2:
Return
to the front
page
and select
your
preferred rice
cake.
● Step 3: After
that, kindly
message our
Facebook
page
for the delivery
along with
your
payment
method, which
can be cash or
E-money.
● Step 4: Our
courier will
attempt to
deliver your
order, based
on
your
preferences, to
your given
address and
pay for it at the
same time.
After
you receive it,
you can also
give your
feedback
about
the quality and

taste of our
Puto Latrina
through the
facebook
page.
● Step 5:
Enjoy
our delicious
and healthy
Puto Latrina
Don’t hesitate
to
buy and check
it
out again.
PROPOSAL NO. 1
FINANCIAL CONCEPT - Puto Latrina
Required Start-Up Capital Sources of Start-Up Capital
Particulars Amount
Production P From the Contribution of all the
tools/ 780.00 members.
Equipment P550.00
Ingredients P
461.00
Packaging P
970.00
Training P
expense 1,500.00
Transportation P 28.00
Expense
Licenses & P
Permits 870.00
Rent & P
Utilities 2,180.00
Total P 6,789
Production Tools/Equipment
Foil P 25.00
Rubber scraper P 100.00
Mixing bowl P 270.00
Strainer P 100.00
Baking tray P 150.00
Wire whisk P 65.00
Puto cups molder P 70.00
Total: P 780.00
Ingredients
Rice flour P 100.00
White sugar P 60.00
Banana P 30.00
Carrots P 43.00
Salt P 5.00
Baking Soda P 40.00
Margarine P 40.00
Egg P 24.00
Cheese P 65.00
Evaporated milk P 54.00
Total: 461
Packaging Expense
Window Kraft P 700.00
box
50pcs
Kraft paper tags P 60.00
with
jute twine 50pcs
Kraft paper P 50.00
Customized P 60.00
Sticker 50
pcs
TOTAL P 970.00
Training Expense
Commercial P 300.00
Cooking
NCII
Marketing P 600.00
Training &
Seminar
Safety & Hazard P 600.00
Training
TOTAL P
1,500.00
Rent & Utility Expense

Electricity P 1,200.00
Expense
Water Expense P 800.00
Waste & P 80.00
Disposal
Prepaid Load P 100.00
Total: 2,180
Transportation Expense
Tricycle P 17.00
Jeepney Ride P 11.00
Total: 28
Permits & Licenses Expense

Mayor’s Permit P 100.00
Barangay Permit P 350.00
BIR Registration P 400.00
SEC Registration P 60.00
Total: 870

Proposal 1
Enterprise Ideas
The Goals
The Puto Latrina aims to offer new and healthier variety of puto. We come
up with different ideas to make a new version of puto that has never been offered
in the market. As well as we wanted to provide satisfaction and new taste to the
customers. The flavors and combinations we will offer will surely change the puto
industry. Also, people who didn’t try to taste puto before will absolutely try our
product because of its different combinations. Since its most made of healthy
components, our goal is to produce rice cakes of the highest quality that are
abundant in vitamins and nutrients. One of our objectives is to set aside some of
the funds we generate for future growth. We would like to improve the situation
and satisfy the customers. We also aim to be well-known and successful in the
puto industry within the continuous operation of our enterprise.
The Objectives
Our objective is to produce 2,500 units of POCA-Pia by the end of year
2023 and to increase the sales revenue of the enterprise by 30%in 12 months. It
is also our objective to execute a training program for the staffs and personnel of
the enterprise to develop our abilities and knowledge towards the production of
the product. To produce combination of quality rice cake and delectable low price
cost as well as to provide fulfilling but not cloying standard product
The Philosophy
Puto Latrina makes sure that our customers will satisfy their cravings
and receive a lot of benefits. Our philosophy is we value our customers'
feedback which will be a great help to improve the quality of our product and we
will not bring them down by providing a better product that exceeds their
expectations. An environment where enjoyment and positive energy surrounds
not just our customer but also the employees.
Problem at Hand
Nowadays countless delicacies in the country are imported. Most of the

people patronize foreign delicacies than our local product .One of the problem in
this product it is not well known and new in the Market and because of that, the
flavors are only limited like carrot and banana.
The customers got used to its old taste so the loyalty of the customer is gradually
disappearing, the limited resources of Puto is one of the barrier to produce and to
get reseller to have more profit, People have become more technically adept in
recent years, implying that Puto's marketing strategy was inadequate previously.
The packaging of the product is not appealing in the eyes of the customers and
the taste is not suitable for kids.
The Solution
Our enterprise came up to create a product that will help people to

experience a new and exciting variety of puto. Our Puto Latrina consists of
vegetables that are highly nutritious which can help prevent diseases. The fiber
in carrots can help keep blood sugar levels under control. Most of the fiber in
bananas is what’s called soluble fiber. It can help keep your cholesterol and
blood pressure in check, and help ease inflammation
Proposal 1
Marketing Concept
Product
Latrina la banana and Latrina carota are delicious and besides this, they
are nutritious because we know that Banana has fiber, Vitamin C, protein, folate,
niacin, and above all potassium which helps a lot for to our health. And the Carrot
has Calcium, Vitamin K, Fiber and this vegetable can lower the risk of people
having diabetes and it is also a bone strengthener. And the goal of this product is
to provide various nutrients to the people and another to achieve the healthy
lifestyle that they desire. And one more thing besides being delicious and
affordable, it's also nutritious.
Price
The company used cost-plus pricing because this is a perfect idea to start this
price of its product so that customers can see how affordable it is. Our Puto
Latrina costs Php 49.00 per pack, more than a double of our expenses,
including the salaries of our staff, materials, and maintenance. We offer it for an
affordable price and profitable.
Total Direct Selling Price per piece:
Total cost of materials

Purchases – ₱500.00 (packaging included)
Number of products – 80 pieces
Cost – ₱6.25 per piece
Selling price = Cost + (Markup × Cost)

= ₱6.25 + (30%×6.25)
= ₱6.25 + ₱1.88
= ₱8.13
Selling Price = ₱8.15 per piece
Place
The proposed product which is Puto Latrina will have a physical store in order to
gain more customers. The store will be located in Commonwealth Market,
Quezon City. The place for our enterprise is a great place to easily gain more
customers and sell our product because we all know that the Commonwealth
market is well known as a marketplace of any products where many people shop
here in every day. The operation hours of our store is 9:00 AM to 5:00 PM and
will be open from Monday to Saturday. However, having a physical store for our
product is a great opportunity for us to reach out our target audience.
We will also have an online store through Facebook page and Instagram where
the social media platform is a great way for us to easily promote and sell our
product. As the matter of fact social media has become popular and the most
influential platform in this generation where it is not only used for communication,
but it is also used when it comes to selling and promoting a product in order to
attract more customers.
Promotions
The enterprise using a several types of promotional strategy to increase

awareness about the product, create interest, generate sales or create brand
loyalty. It includes the following:
Social Media Advertising - Our enterprise asserts that social media offers
customers a powerful combination of visual and aural impacts. As a result, we
will use a social media advertisement to market the puto latrina in order to
distribute information about the product around the world, allowing prospective
customers to explore our products and make purchases.
Personal Selling - The product will be promoted directly to the potential

customers. This is an effective way to build a customer relationship and low-
cost business.
Sales Promotion - Giveaways are one of the most effective marketing tools
for attracting people who are interested in your goods. This strategy also
makes clients feel special, which can help build a loyal customer base.
Discounts are also a wonderful method to clear out inventory and attract new
clients who are looking for a little additional motivation to buy. When a
discount is active, firms typically perceive an increase in income.
People
The individuals who are responsible to the launch or operation of

the enterprise are as follows:
General Manager - is an individual that has a strategic thinking focused

on finding and developing unique opportunities to create value by creative
dialogue among people who can affect an organization. Having strategic thinking
helps to have an awareness of what has not taken in shape, having a foresight
for the business. An individual whose innovative because the time goes by the
customers find something new in your business and to stay their loyalty you need
to innovate your product or services. And being optimistic is more likely to be
persistent in their effort, even given difficult challenges and optimism helps
entrepreneurs succeed as they stick to their chosen path.
Production Head and Staff - An individual that has ability to act quickly
on what is happening during the production like there’s an accident and there's a
big orders of the products. Confident decision making is the ability in a way that
reduces stress and anxiety while remaining accountable for your actions , and to
have a good and a quality production need to have a good communicating skill to
the staff to make sure that their assign task are they doing well.
Marketing Head and Staff - Curiosity in a business intrigues the

general public to learn more about their products or services and turn the
curious mind into potential customers. Giving the potential customers a teaser
on what is new in the product. Creativity is the secret weapon to outsmarting,
rather than outspending, your competition. Creativity helps the enterprise to be
remembered, leading to higher brand recognition and consequently, increase
sales. Good people skills are first-class communicators, good team players and
skilled project managers.
Physical Evidence
The raw materials used in making Puto Latrina are rice flour, white
sugar, baking powder, vanilla extract, butter, evaporated milk. The tools
and equipment we used are stove, steamer, puto cups and baking tools.
Ingredients
Rice flour P 100.00
White sugar P 60.00
Banana P 30.00
Carrots P 43.00
Salt P 5.00
Baking Soda P 40.00
Margarine P 40.00
Egg P 24.00
Cheese P 65.00
Evaporated milk P 54.00
Total: 461
Production Tools/Equipment
Foil P 25.00
Rubber scraper P 100.00
Mixing bowl P 270.00
Strainer P 100.00
Baking tray P 150.00
Wire whisk P 65.00
Puto cups molder P 70.00

Total: P 780.00
Process
Step 1. Prepare all

the needed raw
materials (carrot,
banana, etc.) and
ensure its
cleanliness.
Step 2. Combine
water, milk, flour,
vanilla, baking
powder and sugar.
Step 3. Stir it with

just one swirl.
Step 4. Then put

the crushed
banana/carrot.
Step 5. Heat the

butter when it
cools, put it in the
mixed ingredients.
Step 6. Place in
the puto cups after
steaming for 15-20
minutes. Serve
the quality and
healthy food.
Attending seminars, training, and workshops provides numerous advantages,

including the opportunity to learn expertise and meet new people who may be
able to assist you in the future with your business. Food will be tested for food
safety, cleanliness, and personal hygiene. Our personnel will be required to
follow sanitary practices on a daily, weekly, and monthly basis. We guarantee
that our product will not cause any harm to our customers. Sanitation will keep
all surfaces clean on a regular basis and prevent bacteria from spreading. We'll
have a nutritionist to examine the product to see if it's providing the proper
benefits to the customers. The company will receive a certificate from a

laboratory test for the product in order to achieve cleanliness and safety within
the company. Permits and licenses will be required as proof that the business
complies with all applicable laws and ordinances.
Variety of Products:
Latrina La
banana
Latrina Carota
Appendices
Appendix 2: References/Works Cited
Reference
 Southgate Medical Centre (2021). The Bad Effects Of Eating Junk Food.
Retrieved from: https://southgatemedical.com.au/the-bad-effects- of-
eating- junk-food. Retrieval date: October 04, 2022.
 Eat Water (n.d). UPDATE YOUR DIET PLANS WITH JAPANESE
DELICACIES - SLIM STICKY RICE. Retrieved from:
https://eatwater.co.uk/blogs/news/update-your-diet-plans-with-japanese-
delicacies-slim-sticky-rice. Retrieval date: October 04, 2022.
 Jasni (n.d). 6 Good Reasons to Eat a Banana Today. Retrieved from:
https://www.healthxchange.sg/food-nutrition/food-tips/good-reasons-eat-
banana-today. Retrieval date: October 04, 2022
 Bjarnadottir (2019). Carrots 101: Nutrition Facts and Health Benefits.
Retrieved from:
https://www.healthline.com/nutrition/foods/carrots#nutrition. Retrieval date:
October 04, 2022
Picture References:
 https://booky.ph/blog/puto/
 https://gapuzjuliusceasar.wordpress.com/2012/12/11/hearty-carrot-puto-recipe/

PUTO CARROT AND PUTO BANANA SURVEY INTERPRETATION
Demographics
1. Gender
Figure 1
Distribution of respondents according to gender
Female
Male
This figure shows the demographic profile of the respondents according to

gender. Out of 50 respondents, 66% (33) of them were female, while 34% (17) of
them are male. This implies that the majority of females under the study
responded to the questionnaire more than male customers. This finding
correlates the study according to Fernandez and Hanson (2019) stated that
women dominate (95%) the food-processing and marketing sectors; men
dominate (75%) the commercial. This implies that there are many female
customers as compared to male.
Question about our product

1. Have you seen or heard about Puto Carrot and Puto Banana before?
The illustrative graph above shows that out of 50 respondents, 78% (39) of them
said that they haven’t seen or heard about Puto Carrot and Banana Puto, and
18% (9) of them said that they haven’t seen or heard about Puto Carrot and Puto
Banana. Lastly, 4% (2) of the respondents said that maybe they have seen or
heard about Puto Carrot and Banana Puto. This implies that the majority of the
respondents don’t have an idea about the product yet.
2. Do you like the concept of Puto Carrot and Puto Banana?

The illustrative graph above shows that out of 50 respondents, 88% (44) said that
they like the concept of Puto Carrot and Puto Banana, while 12% (6) said that
maybe they like the concept of our product. To conclude, the majority of the
respondents like the concept of our product.
3. Based on the product description picture, how interested would you be

in this Puto Carrot or Puto Banana?
said that they are interested in Puto Banana while, 16% (8) said that they are
interested in Puto Carrot. This implies that the majority of the respondents are
interested in Puto Banana compared to Puto Carrot.
4. Is the product innovative?

The illustrative graph above shows that out of 50 respondents, 68% (34) said that
our product is innovative, and 30% (15) said that maybe the product is
innovative. Lastly, 2% (1) said that the product is not innovative. This implies that
the majority of the respondents believe that the product is innovative.
5. What do you think about the product, do you think of it as something you
need or don't need?
are thinking that they neutrally need the product, and 30% (15) of them are
thinking that they probably need the product. Lastly, 14% (7) of them are thinking
they definitely need the product. To conclude, the majority of respondents think
that they neutrally need the product.
6. Based on the picture description about Puto Banana, do you think it will
taste good? Please rate it accordingly.
5= Strongly Agree, 4= Agree, 3= Undecided, 2= Disagree, 1= Strongly
Disagree
Strongly Agree that the Puto Banana will taste good, while 16% (8) of them
Agree that the Puto will taste good, and the other 16% (8) of the them are
undecided if the Puto Banana will taste good, then 10% (5) of then disagrees that
the Puto Banana will taste good. Lastly, 8% (4) of them strongly disagree that the
Puto Banana will taste good. This implies that the majority of the respondents
strongly agree that Puto Banana will taste good.
7. Based on the picture description about Puto Carrot, do you think it will
taste good? Please rate it accordingly.
are undecided if the Puto Banana will taste good, while 32% (16) of them
Strongly Agree that the Puto will taste good, and the 26% (13) of the them
Agrees if the Puto Banana will taste good, then 6% (3) of then disagrees that the
Puto Banana will taste good. Lastly, 2% (1) of them Strongly disagree that the
Puto Banana will taste good. This implies that the majority of the respondents are
undecided if Puto Banana will taste good.
8. What are the primary characteristics you are looking for in purchasing
Puto Latrina?
said that they are looking for the taste when buying a food product, while 6% (3)
of them said that they are looking for texture, and the other 6% (3) of them are
looking for smell. To conclude, the majority of the respondents are looking for the
taste when buying a food product.
9. Which container would you prefer our Puto Latrina to arrive in?
want a paper pouch for packaging, while 32% (16) of them said they want it with
a plastic pouch. To conclude, the majority of the respondents want a paper

pouch for packaging.
10. Will you like our Puto Latrina in two flavors?
The illustrative graph above shows that out of 50 respondents, 94% (47) of the
respondents Agreed with our Puto Latrina with two flavors, while 6% (3) of them
said that Maybe they like our Puto Latrina with two flavors. To conclude, the
majority of the respondents agreed that they like our Puto Latrina with two
flavors.
CALAMANIOR
ENTERPRISE
IDEA (GOPPS)
The Goals The Philosophy The Problem at The Solution
Hand
● Our product Mission The cleanliness of Staff should dress

will be a most Calamares appropriately,
popular local Calamanior's mission stores is not including wearing
street snack is to efficiently observed, as these an apron, gloves,
enjoyed by deliver and sustain are usually located in and a mask, so
many your daily cravings. streets, as pointed out that customers are
Filipinos, and Calamanior ensures by Judefensor (n.d.). satisfied with our
we plan to safety, cleanliness, facility's
open branches and the most cleanliness.
throughout affordable food
the country. you've ever known. The quality of Our team should
Our Filipino In every way service does not meet always engage
products, possible, our actions customers' with customers
which will be responsible, expectations, since politely in order
incorporate dependable, and calamares businesses to gain their
elements of approachable. Our are usually self- loyalty and
Philippine Calamanior's service, as noted by improve their
culture, are ultimate mission is to Lawton (2022). experiences with
aimed at spread its quality and our services.
international uniqueness
markets. throughout the The location is a Our location will
world. problem especially be in a crowded
when the business place, specifically
Vision environment does not where students
prefer calamares, as pass by after
Calamanior aims to emphasized by JLL class. This will
be one of the most (n.d.). increase
popular and enjoyed awareness and
local foods in the familiarity with
country, so that when our product.
someone mentions The packaging of Our packaging
calamares, our calamares is thin and will be
product comes to the typical plastic straightforward
mind. In addition, cups can heat up and simple. The
our product will be when held by product will be
one of the local street customers, as pointed placed directly on
foods enjoyed by out by Judefensor a small disposable
many Filipinos, with (n.d.). plate, which will

branches throughout make it easier for
Philippinesand in the customers.
other countries. We Furthermore, we
also want our local do not intend to
Filipino product, include non-
which is embedded value-added
with Philippine packaging with
culture, to be our product.
marketed
internationally. The availability and The main raw
quality of raw material we
materials might run intend to use in
out or lose freshness, the product is a
according to squid, which is
Judefensor (n. d.). readily and
freshly available
in nearby public
markets.
The variety of Our product

calamares is variety is
undifferentiated, as exceptional and
all calamares captures attention
businesses are the due to its natural
same, as stated by black color,
Judefensor (n. d.). making us stand
out among market
competitors.
The quality and Calamares may

nutritional value of cause food
foods might concern poisoning because
customers, as they are seafood
emphasized by especially when
Judefensor (n.d.). cooked carelessly.
Cooking squid is
quick, but it must
be done carefully
to avoid food
poisoning.
Staff attitude towards Set a stricter role

the customers might and be
be displeasing, as responsible for

noted by Nyazungu their jobs and
(2022). duties.
MARKETING CONCEPT (8Ps)

Our fellow Filipinos Total Direct Selling The entrepreneurs' Because we are
enjoy eating Price per piece: manufacturing just starting out,
inexpensive but business is located in we decided to
delicious foods, such Total cost of the Commonwealth use direct
as those labeled as materials Market in Quezon marketing
street foods. We Purchases – ₱376.00 City. This is where advertising to
chose the food (packaging included) commercial market our
Calamanior because it transactions will take products to
is very popular these Number of products – place. customers
days and many people 60 pieces directly. This
crave it. We chose it Cost – ₱6.27 per allows us to
because it is delicious piece quickly capture
and affordable, loved the clients'
by many people, and Selling price = Cost + interest and
no one can resist its (Markup × Cost) make candid
taste. We can provide = ₱6.27 + comments about
one-of-a-kind (30%×6.27) the product. We
calamares paired with = ₱6.27 + ₱1.88 will use our
the best vinegar sauce = ₱8.15 website and
made from our own Facebook page
recipe. We can create Selling Price = ₱8.15 to directly
it by assisting one per piece advertise our
another and accepting goods.
opinions, feedback
and suggestions, with Facebook Page:
price ranges from ₱ Dainty
100 to 500, customers Enterprise
can design and
prepare their own https://
Calamanior. www.facebook
.com/
profile.php?
id=100086548
060730
People Physical Evidence Process Productivity
Bello, Aren Dave Ingredients for Steps in cooking Calamanior is

Cañete, Federico making “Calamares” Calamanior: an exceptional
Ero, Flora Mae ● Oil (gallon) - 1. Clean the and innovative
Esteban, Dave 200 squids and calamares, an
Johnson R. ● Flour (5 kilo) remove all-time Filipino
Hilario, Gennysyr G. - 100 unwanted favorite.
Lambot, Kristine T. ● Squid (3 kilo) parts. Calamanoir can
Paet, Eric - 492 2. Cut the squids serve as snacks
Salcedo, Sherina Joy ● Egg (Tray) - into bite-sized to customers,
A. 160 pieces. especially for
● Salt - 20 3. Slice the students with a
● Black pepper - cucumber tight budget.
20 thinly. Furthermore, it
4. Prepare the can also be
Ingredients for remaining eaten with rice,
making “Sauce” ingredients. which makes it
BARBECUE 5. Measure the a meal.
SAUCE: flour into the
● Ketchup - 120 exact amount. The dips or
● Brown Sugar - 6. Put the flour sauces partnered
45 into a mixing with Calamanoir
● Vinegar - 215 bowl. are made with
● Water - 30 7. Put the natural
● Spices and cornstarch ingredients
Seasonings - into the which are
150 mixing bowl. healthy and safe
● Hot Sauce - 8. Mix the flour to eat.
161 and cornstarch
evenly. Using local
VINEGAR SAUCE 9. Put a pinch of ingredients and
● Vinegar - salt into the sustainable
● ¼ Chili - 37 mixture. packaging is a
● ¼ Onion - 20 10. Add a cup of way for
● ¼ Garlic - 17 water into the Calamanoir to
● Black Pepper mixture. uphold
- 20 11. Mix them sustainability
until there are and healthy
MAYONNAISE no lumps in living, and at the
SAUCE: the mixture. same time,
● Egg Yolk - 12. Add the garlic delicious yet

● Vinegar - powder into affordable.
● Mustard - 95 the mixture.
● Salt - 13. Mix the batter
● Tabasco evenly to
Sauce - 119 thicken its
● Vegetable Oil consistency.
- 235 14. Adjust the
● Lemon Juice - flavor by
65 adding garlic
powder.
15. Add a few
drops of
water.
16. Add black
pepper to the
batter.
17. Add the black
food color.
18. Add egg to the
batter.
19. Mix the batter
evenly.
20. Stir the
mixture to
have its thick,
fluid
consistency.
21. Preheat oil in
the frying pan.
22. Deep fry the
chopped
squids dipped
in the batter.
23. Serve the
Calamanior
with the
cucumber,
lettuce and
dips.
Product
Our fellow Filipinos enjoy eating inexpensive but delicious foods, such as those
labeled as street foods. We chose the food Calamanior because it is very popular these
days and many people crave it. We chose it because it is delicious and affordable, loved
by many people, and no one can resist its taste. We can provide one-of-a-kind calamares
paired with the best vinegar sauce made from our own recipe. We can create it by
assisting one another and accepting opinions, feedback and suggestions, with price ranges
from ₱ 100 to 500, customers can design and prepare their own Calamanior.
Price
Total Direct Selling Price per piece:

Purchases – ₱376.00 (packaging included)
Number of products – 60 pieces
Cost – ₱6.27 per piece
Selling price = Cost + (Markup × Cost)

= ₱6.27 + (30%×6.27)
= ₱6.27 + ₱1.88
= ₱8.15
Selling Price = ₱8.15 per piece
Place
The entrepreneurs' manufacturing business is located in the Commonwealth
Market in Quezon City. This is where commercial transactions will take place.
Promotion
Because we are just starting out, we decided to use direct marketing advertising to
market our products to customers directly. This allows us to quickly capture the clients'
interest and make candid comments about the product. We will use our website and
Facebook page to directly advertise our goods.
Facebook Page:
Dainty Enterprise | https://www.facebook.com/profile.php?id=100086548060730
People
General Manager - Mr. Guimalig, Mhar John
The General Manager is in charge of improving efficiency and increasing
departmental profits while also overseeing the overall operations of the company. He is in
charge of several aspects of a business, such as hiring employees, operating budgets, and
launching price promotions that may attract more customers.
Financial Manager - Mr. Castillo, Maverick

The Financial Manager oversees an organization's financial health and critical

functions such as cash flow monitoring, profitability determination, expense
management, and the production of accurate financial information.
FInancial subordinates of Mr. Castillo are;

Duquesa, Arvel
Demos, Andrea B.
Buce, Vina Marie S.
Dagatan, Daryll
Bello, Aren Dave A
Cañete, Federico
Delmar, Kaye
Marketing Manager - Ms. Pañares, Cristine

The Marketing Manager is in charge of creating, implementing, and executing
strategic marketing plans for an entire organization in order to attract new customers and
keep current ones.
Marketing subordinates of Ms. Pañares are;

Ero, Flora Mae C.
Esteban, Dave Johnson R.
Munoz, Kris Angelo C.
Salcedo, Sherina Joy A.
Lambot, Kristine T.
Paet, Eric M.
Production Manager - Mr. Hillario, Gennysyr G.

The Production Manager is a professional who oversees the manufacturing
process and coordinates all activities to ensure sufficient resources are available. He plans
employee schedules, estimates costs, and prepares budgets to ensure workflow meets
deadlines.
Production subordinates of Mr. Hillario are;

Padre, Mashne
Dumanggas, Mark Daniel L.
Tecuico, Dhana Marie S.
Beltran, Jacqueline P.
Bachiller, Micca M
Rendora, Karl J.
Daruca, Jiean E.
Physical Evidence
Ingredients for making “Calamares”

● Oil (gallon) - 200

● Flour (5 kilo) - 100
● Squid (3 kilo) - 492
● Egg (Tray) - 160
● Salt - 20
● Black pepper - 20
Ingredients for making “Sauce”

BARBECUE SAUCE:
● Ketchup - 120
● Brown Sugar - 45
● Vinegar - 215
● Water - 30
● Spices and Seasonings - 150
● Hot Sauce - 161
VINEGAR SAUCE
● Vinegar - 45
● ¼ Chili - 37
● ¼ Onion - 20
● ¼ Garlic - 17
● Black Pepper - 20
MAYONNAISE SAUCE:
● Egg Yolk - 28
● Vinegar - 14
● Mustard - 95
● Salt - 5
● Tabasco Sauce - 119
● Vegetable Oil - 235
● Lemon Juice - 65
Process
Steps in cooking Calamanior

Clean the squids and remove unwanted

parts.
Cut the squids into bite-sized pieces.
Slice the cucumber thinly.

Prepare the remaining ingredients.
Measure the flour into the exact amount.
Put the flour into a mixing bowl.

Put the cornstarch into the mixing bowl.
Mix the flour and cornstarch evenly.
Put a pinch of salt into the mixture.

Add a cup of water into the mixture.
Mix them until there are no lumps in the

mixture.
Add the garlic powder into the mixture.

Mix the batter evenly to thicken its

consistency.
Adjust the flavor by adding garlic

powder.
Add a few drops of water.

Add black pepper to the batter.
Add the black food color.
Add egg to the batter.

Mix the batter evenly.
Stir the mixture to have its thick, fluid

consistency.
Preheat oil in the frying pan.

Deep fry the chopped squids dipped in

the batter.
Serve the Calamanior with the

cucumber, lettuce and dips.Serve the
Calamanior with the cucumber, lettuce
and dips.
Product and Quality

Calamanior is an exceptional and innovative calamares, an all-time Filipino
favorite. Calamanoir can serve as snacks to customers, especially for students with a
tight budget. Furthermore, it can also be eaten with rice, which makes it a meal.
The dips or sauces partnered with Calamanoir are made with natural ingredients
which are healthy and safe to eat.
Using local ingredients and sustainable packaging is a way for Calamanoir to

uphold sustainability and healthy living, and at the same time, delicious yet affordable.
FINANCIAL CONCEPT-
ELEBAGANZA (8Ps)
From the contribution of all the group

Particul Amount members per Monday, Wednesday, and
ars Friday.
Product ₱ 1,000
ion
Tools
Materia ₱ 331
ls
Packagi ₱ 185
ng
Transp ₱ 20
ortation
Expense
Utility ₱ 1,800
Expense
License ₱ 200
s
Total ₱ 3,536
Product Amount
ion
Tools
Gas ₱ 500
Stove
Gasulett ₱ 500
e
Total ₱ 1,000
Materials Amount
Lumot 1 kg. ₱130.00

(Squid)
Egg 1 pc. ₱7.00

Flour 1/4 ₱13.00
Cornstarch 1/4 ₱15.00
Washed 1/4 ₱24.00

Sugar
Garlic 2 pcs. ₱20.00

Powder
Pepper 1 pack ₱10.00
Chicken 1 pc. ₱7.00

Cube
Aji-no-moto 10 g. ₱5.00
Plastic 1 pack ₱35.00

Gloves
Cucumber 1 pc. ₱15.00
Lettuce 1 pc. ₱25.00
Mayonnaise 1 pack ₱15.00
BBQ 1 pack ₱10.00

Ketchup
Total ₱331.00
Packagi Amount
ng
Disposa ₱ 100
ble Plate
Sauce ₱ 45
Cups
Paper ₱ 40
Bag
Total ₱ 185
Transpo Amount
rtation
Expense
Jeepney ₱ 20
Total ₱ 20
Utility Amount
Expense
Electrici ₱ 500
ty
Expense
Water ₱ 500
Expense
Fire ₱ 800
Extingui
sher
Total ₱ 1,800
Licenses Amount
Barang ₱ 200
ay
Permit
Total ₱ 200
Packaging
Calamanior:
Dipping Sauce:
Appendices
Appendix 1: Reference/Works Cited (APA 7th Edition)
Reference:
Bika, N. General Manager job description. Recruiting Resources: How to Recruit

and Hire Better. Retrieved 7 October 2022, from
https://resources.workable.com/general-manager-job-description.
Bika, N. Production Manager job description. Recruiting Resources: How to Recruit and
Hire Better. Retrieved 7 October 2022, from
https://resources.workable.com/production-manager-job-description.
Gray, C. (2018). Is Calamari Healthy?. Healthy Eating | SF Gate. Retrieved 7 October

2022, from https://healthyeating.sfgate.com/calamari-healthy-4149.html.
JLL. 9 disadvantages of self-service options. SearchCustomerExperience. Retrieved 7

October 2022, from https://www.techtarget.com/searchcustomerexperience/tip/6-
reasons-why-self-service-options-fail.
JLL. Seven reasons why location is important. Us.jll.com. Retrieved 7 October 2022,
from https://www.us.jll.com/en/views/seven-reasons-location-important.
Judefensor. Dirty Dining (all about Philippine street food, safety & nutrition).
Wordpress.
Retrieved 7 October 2022, from
https://judefensor.wordpress.com/2012/05/11/dirty-dining-all-about-philippine-
street-food-safety-nutrition/.
LHH. (2022). Marketing Manager Job Description | LHH. Lhh.com. Retrieved 7 October
2022, from https://www.lhh.com/us/en/insights/job-descriptions/marketing-
manager/.
Nyazungu, J. (2022). The importance of Attitude in Sales. Linkedin.com. Retrieved 7

October 2022, from https://www.linkedin.com/pulse/importance-attitude-sales-
jerry-more-nyazungu.
Stewart, M. (2011). Calamari 101. Calamari 101. Retrieved 7 October 2022, from
https://www.marthastewart.com/266853/calamari-101.
University of North Dakota. What Does a Financial Manager Do?. University of

North Dakota Online. Retrieved 7 October 2022, from
https://onlinedegrees.und.edu/blog/what-does-a-financial-manager-do/.

CALAMANOIR SURVEY INTERPRETATION
Out of the 57 respondents, the majority of their ages range from 19 to 21, while other
respondents have ages ranging from 13 to 38 years old.
Out of the 57 respondents in the survey, 37 are female, 19 are male, and 1 is gay.
Out of the 57 respondents, 32 (56.1%) say that they are neutral over the consideration of
calamares as an unhealthy food, while 4 (7%) respondents strongly agree and another 4
(7%) strongly disagree.
Out of the 57 respondents, 20 (35.1%) respondents say that they agree with the price-
worthiness of calamares, despite its small size. Only 2 respondents say that they strongly
disagree with it.
Out of the 57 respondents, 31.6% of them strongly agree that calamares are better with
other dips aside from vinegar.
Out of the 57 respondents, 35 respondents (61.4%), being the highest percentage, say that
calamares are suited to their taste preference.
Out of the 57 respondents, 20 of them strongly agree, and 18 are neutral in terms of quick
customer service of calamares sellers.
Out of the 57 respondents, the majority of the respondents variously answered from
strongly agree to neutral, when it comes to the reheating service of cooled calamares
products.
Out of the 57 respondents, 20 respondents agree, 16 strongly agree, and 16 are neutral
over self-service calamares businesses.
Out of the 57 respondents, the highest percentage of 57.9% strongly agrees that
sociability or friendliness of sellers are a factor as to their buying decisions over
calamares and other street foods.
Out of the 57 respondents, the majority of the respondents variously answered strongly
agree, agree, and neutral over the presentability and appeal of the appearance of
calamares.
Out of the 57 respondents, 29.8% agree that bamboo and plastic cups are sustainable,
while 15.8% and 8.8% disagree and strongly disagree, respectively.
Out of the 57 respondents, as high as 73.7% of the respondents strongly believe that
storage containers have to be clean and tidy.
Out of the 57 respondents, the majority of the respondents variously answered from
strongly agree to neutral, in the problem that the reused cooking oils affect their decisions
whether to push through in buying or not.
Out of the 57 respondents, 20 are neutral about a huge number of sellers in calamares,
while the rest are distributed among agreements and disagreements.
Out of the 57 respondents, 29.8% say that the physical appearance of the sellers affect
their buying behavior neutrally, while the lowest, 5.3%, say that they disagree with it.
Out of the 57 respondents, the highest percent of 73.7% say that hygienic attire such as
apron, hair net, and food gloves are strongly agreeable.
Out of the 57 respondents, 50.9% strongly agree to delegation of staff on different

segments of calamares business operation.
Out of the 57 respondents, 25 respondents (43.9%) say that other locations aside from
streets are feasible for the establishment of calamares business.
Out of the 57 respondents, tables and chairs are strongly agreed by 40.4% of the
respondents.
Out of the 57 respondents, the highest percentages are 38.6% for strongly agree and
35.1% for neutral over food carts than food stalls for calamares.
Out of the 57 respondents, a high percentage of 61.4% say that calamares are feasible to
establish in schools.
Out of the 57 respondents, most of the respondents strongly agree (35.1%), agree
(24.6%), and are neutral (26.3%) over the possibility of innovative packaging of
calamares..
Out of the 57 respondents, 30 respondents strongly agreed, the highest ranging answer
(52.6%), in the packaging that maintains heat of calamares.
(24.6%), and are neutral (29.8%) in the uncomfortable plastic cups used as packaging of
calamares.
Out of the 57 respondents, the highest percentage is neutral (36.8%) when it comes to the
use of paper cups in calamares products with vinegar sauces.
Out of the 57 respondents, most respondents strongly agree (42.1%) and agree (33.3%) in
their consideration of calamares' appearance when buying them from food stalls.
(24.6%), and are neutral (24.6%) in their disappointment on sold-out or out of stock
calamares.
(24.6%), and are neutral (33.3%) that inconsistency in size of calamares is directly
affecting their purchasing decisions.
Out of the 57 respondents, the majority of the respondents are neutral (36.8%) about their
awareness of the frequent unavailability or selling out of calamares in the market.
Out of the 57 respondents, the highest ratings for the answers as to purchasing
differentiated calamares compared to the typical ones are neutral (43.9%) and strongly
agreed (29.8%), respectively.
Out of the 57 respondents, most of the respondents strongly agree (36.8%) and neutral
(28.1%) in buying calamares that have several flavors.
ENTERPRISE IDEA (GOPPS)

The Goals The Philosophy The Problem at The Solution
Hand
● To provide Mission ● According to ● Our bags are

the best To enhance the quality Nalini made from
bags that of life and contribute to RaviCHandR abaca which
can be used a healthier An, the is known to
for various environment by problem with be lightweight
purposes. producing sustainable heavy bags is and durable
● To serve as and organic products. that it causes for comfort
a convenient sprain or tear and
and on muscles long-lasting
comfortable Vision and tendons. use.
to carry. To become the ● Mavis by ● Our bags use
● To support pioneer in the industry Herrera abaca that is
local. by delivering an stated that biodegradabl
innovative and the chemicals e and
eco-friendly product. that are used recyclable
We are dedicated to to tan the which
producing the best leather for sustainable
quality items and handbags is and
providing our not eco-friendly.
customers with biodegradabl
impeccable service by e, and it is
using our knowledge, very toxic and
experience, and harmful for SDG Target:
commitment to the water that (9)
excellence in our ends up Industry, Innovation,
creation. contaminating and Infrastructure
the
Values environment. (12)
● Encouraging Responsible
the use of Consumption and
environmentally Production
friendly
products. (13)
● Promote a Climate Action
more
sustainable and
healthier
environment.
● Building a
company that is
The Objectives close to its

customers and
● To promote understands
eco-friendly their needs and
products. desires.
● To lessen
the amount ● Modeling
of clutter in excellence in
your home. how to treat
● Tote bags employees and
can reduce consumers.
the amount ● Keeping up in a
of plastic competitive
bags environment.
entering our
environment
.
MARKETING CONCEPT (8Ps)

Total Direct Selling •Our target location •We will be promoted
• eleBAGanza is Price per piece: is Commonwealth through contemporary
recycling-friendly, Our Avenue Quezon way, by using different
core product is abaca City, its also the social media accounts
and used jeans. place where our since majority of people
Older jeans are made of •Total cost of products are made. are using it.
denim that is tougher materials We chose this place
and heavier in weight. purchased- ₱150.00 because it’s
(including packaging) convenient to our
Number of staff since we all live
•They should feel products- 1 here and it’s gonna
as luxurious as they Cost Price- 150 be an easy for us to •Facebook:
should appear. go to our physical https://www.facebook.com/
Each bag's denim Selling price= cost + store. profile.php?id=100086548060730
lining is rip- (mark-up x cost)
resistant but soft to = 150+ (20% x 150) •Instagram:
the touch and https://www.instagram.com/
= 150+ 30 dainty_enterprise2022/
gorgeous looking. = ₱180
₱180.00 per piece •Gmail
•Since abaca bags
daintyenterprise2022@gmail.c
are recognized for om
being incredibly •Total cost of
sturdy, flexible, and materials
resistant to sea purchased- ₱50.00
water damage, (Including packaging)
They will Number of
undoubtedly be a products- 1
useful and reliable Cost Price- 150
item to have in the
wardrobe. Selling price= cost +
(mark-up x cost)
•Our EleBAGanza = 50+ (20% x 50)
is recyclable it is = 50+ 30
under (reduce, = ₱60
reuse and recycle) ₱60.00 per piece
in SDG's it is under
the Responsible
Consumption and
Production.
People Physical Evidence Process Productivity

and Quality
Cañete, Federico Materials: •TOTE BAG •Old jeans are

Castillo, Maverick ● Old jeans Step 1: Decide on made from a
(F.H) ● Abaca the Size of Your stronger, heavier
Bachiller, Micca ● Fabric chalk Tote. weight of denim.
M Bello, Aren ● Thread Step 2: Figure They should not
Dave A. Out How Much only look
Beltran, Equipment: Fabric You Need. luxurious but feel
Jacqueline P. ● Needle Step 3: Layout luxurious, too. So,
Buce, Vina ● Ruler and Cut the get your hands
Marie S. ● Fabric Fabric. on the fabric
Dagatan, Daryll Scissors Step 4: Hem the when shopping.
Daruca, Jiean E ● Sewing Top Edge.
Delmar, Kaye machine Step 5: Attach
Demos, Andrea Webbing •Denim is good to
B Dumanggas, Handles. work with
Mark Daniel L. Step 6: Put the because it is hard
Duquesa, Arvel Reinforcing wearing yet soft,
Ero, Flora Mae Fabric on the so it forms a
C. Esteban, Dave Bottom. robust, rip-
Johnson R. Step 7: Sew the resistant lining for
Guimalig, Mhar Side Seams. each bag, but it is
John (G.M) Step 8: Sew the soft to the touch
Hillario, Bottom Shut. and looks
Gennysyr G gorgeous.
(P.H) •SLING BAG
Lambot, Kristine Step 1. Cut out •Abaca bags
T Munoz, Kris the fabric pieces known to be
Angelo C for the sling bag super durable,
Eric M Padre, Step 2. Prepare flexible and
Padre, Mashne the main body of resistant to
Pañares, Cristine the sling bag saltwater
(M.H) Step 3. Go to the damage, hence
Rendora, Karl J upper part of the the abaca bags
Salcedo, Sherina sling bag are definitely
Joy A. Step 4. Assemble going to be a
Tecuico, Dhana the bag. functional and
Marie S. Step 5. Attach the strong product to
of the bag. have in the
wardrobe.
What's more, the

accessory boasts
an easy-to-style
and summer-
ready vibe.
Product
- eleBAGanza is recycling-friendly, our core product is abaca and used jeans. Older
jeans are made of denim that is tougher and heavier in weight. They should feel as
luxurious as they should appear. Each bag's denim lining is rip-resistant but soft to
the touch and gorgeous-looking. Since abaca bags are recognized for being
incredibly sturdy, flexible, and resistant to sea water damage, they will undoubtedly
be a useful and reliable item to have in the wardrobe. Our eleBAGanza is recyclable
it is under (reduce, reuse and recycle) in SDG's it is under the Responsible,
Consumption and Production.
Price
purchased- ₱150.00 (including packaging)
Number of products- 1
Cost Price- 150
Selling price= cost + (mark-up x cost)

= 150+ (20% x 150)
= 150+ 30
= ₱180
₱180.00 per piece
Total cost of materials purchased- ₱50.00

(Including packaging)
Number of products- 1
Cost Price- 150
Selling price= cost + (mark-up x cost)

= 50+ (20% x 50)
= 50+ 30
= ₱60
₱60.00 per piece
Place
- Our target location is Commonwealth Avenue Quezon City. This is the place where
the products were made. We chose this place since it is a public place and it's
convenient to our staffs since we are not far away to the location said and also,
market is the place where in people usually go each day.
Promotion
- It will be promoted through contemporary way, by using through different
social media accounts:
Facebook
- we chose Facebook to promote our product because many people use
Facebook and we believe that this will help us to know our product since we are
new to this business.
Instagram
- There are some users chose to browse in Instagram for them to shop and it
would be nice to also promote our product through there.
Tiktok
- Since tiktok has been upgraded, they add new feature which is it can be able
for us to shop there. So, we chose tiktok to attract new customers and they
are sometimes looking for something unique that our products can fit in.
People
General Manager- Mr. Guimalig, Mhar John
- he knows to make different strategies and techniques that he can apply
in the business to be profitable and successful in the future by being innovative,
creative, cooperative with her employees and is a passionate entrepreneur.
Financial Manager – Mr. Castillo, Maverick

- he is responsible for the financial information of the enterprise.
Mr. Castillo subordinates are;

Duquesa, Arvel
Demos, Andrea B.
Buce, Vina Marie S.
Dagatan, Daryll
Bello, Aren Dave A
Cañete, Federico
Delmar, Kaye
Marketing Manager – Ms. Pañares, Cristine

- she is responsible for developing, and implementing strategic marketing

plan for the organization.
Ms. Pañares subordinates are;

Ero, Flora Mae C.
Esteban, Dave Johnson R.
Munoz, Kris Angelo C
Salcedo, Sherina Joy A.
Lambot, Kristine T
Paet, Eric M.
Production Manager – Mr. Hillario, Gennysyr G.

- he is responsible for the production of the goods sold.
Mr. Hillario subordinates are;

Padre, Mashne
Dumanggas, Mark Daniel L.
Tecuico, Dhana Marie S.
Beltran, Jacqueline P.
Bachiller, Micca M
Rendora, Karl J
Daruca, Jiean E.
Physical Evidence
Materials:
 Old jeans
 Abaca
 Fabric chalk
 Thread
Equipment:
 Needle
 Ruler
 Fabric Scissors
 Sewing machine
Process:
Step 1: Decide on the size of your Tote.

Step 2: Figure out how much fabric you

need.
Step 3: Layout and cut the fabric.
Step 4: Hem the top edge.
Step 5: Attach webbing handles.
Step 6: Put the reinforcing fabric on the

bottom.
Step 7: Sew the side seams.
Step 8: Sew the bottom shut.

Cut out the fabric pieces for the

Step 1: sling bag.
Step 2: Prepare the main body of the sling

bag
Step 3: Go to the upper part of the sling

bag
Step 4: Assemble the bag
Step 5:
Attach the design of the bags.
SLING BAG
WALLET
The materials that are left from being used for tote bags, that's what we will use to make
wallet
Product and Quality

Old jeans are made from a stronger, heavier weight of denim. They should not only look
luxurious but feel luxurious, too. So, get your hands on the fabric when shopping. Denim
is good to work with because it is hard wearing yet soft, so it forms a robust, rip-resistant
lining for each bag, but it is soft to the touch and looks gorgeous. Abaca bag is known to
be super durable, flexible and resistant to salt water damage, hence the abaca bags are
definitely going to be a functional and strong product to have in the wardrobe. What's
more, the accessory boasts an easy-to-style and summer-ready vibe.
FINANCIAL CONCEPT- ELEBAGANZA

(8Ps)
From the contribution of all the group

Particulars Amount member per Monday, Wednesday,
Friday.
Production Tools P720.00
Materials P1,400.00
Packaging P200.00
Transportation
Expense P20.00
Utility Expense P1,800.00
Licenses P200.00
Total P4,340.00
Production Tools Amount
Sewing Machine P500.00
P220.00
Scissors
Total: P720.00
Materials Amount
Abaca P500.00
Fabric (Old Jeans) P500.00
Threads P90.00
Needles P50.00
Patches P150.00
Zipper P100.00
Markers P10.00
Total: P1,400.00
Packaging Amount
Kraft Paper Bags P200.00
Customized Sticker Brand P150.00
Total: P350.00
Transportation Amount
Jeepney
Total: P20.00
Utility Expense Amount
Electricity Expense P500.00
Water Expense P500.00
Fire Extinguisher P800.00
Total: P1,800.00
Licenses Amount
Barangay Permit P200.00

Packaging:
Variants of the products:

Appendices
Reference:
Your bag could be a health hazard India Today,
https://www.indiatoday.in/lifestyle/health/story/ill-effects-
of carrying-heavy-handbags-167949-2013-06-25
The Environmental Impact Of Leather - Faunalytics

https://faunalytics.org/the-environmental-impact-of-leather
Goal 9 | Department of Economic and Social Affairs

Sdgs.un.org
https://sdgs.un.or
g/goals/g

Sdgs.un.org
https://sdgs.un.org/goals/goal12

Sdgs.un.org
https://sdgs.un.org/goals/goal13
Appendix 2: Supporting Documents ELE
BAGANZA SURVEY INTERPRETATI
ON
Demographics
1. Age
Out of 50 respondents, 80% of them are 18-21 years old, while 2%

of them are below 18 years old, and 18% of them are 22 years old
and above. To conclude, the majority of the respondents are 18-21
years old.
\
1. Gender
Out of 50 respondents, 64% of them are female, while 32% of

them are male, 2% of them are gay, lastly, 2% of them are
bisexual. To conclude, the majority of the respondents are female.
Questions about our Prod
uct Quality of Product
1.1 Does the product are high quality enough in terms of fabric?
Out of 50 respondents, 40% of them indicated that they strongly

agree with our product, which is a high-quality fabric while 32% of
them said that they agree about the product, and 14% of them said
that they are neutral. Then, 8% of them said that they are disagree.
Lastly, 6% of them said that they strongly disagree about the
product. To conclude, the majority of the respondents are happy
with the quality of fabric in our products.
1.2 Is attachable in the eyes of millennials?
Out of 50 respondents, 46% of whom fully agree that our product

quality attracts millennials, while 30% of them said that they agree
about the quality of the product, 10% of them disagree, 8% of them
said they strongly disagree, and another 6% are neutral. To
conclude, the majority of the respondents are attracted to our
quality of products.
1.3 Does the price correspond to the product quality?
Out of 50 respondents, 40% of customers agree that our prices

match the quality of our products, while 38% of them said that they
strongly agree with the prices of the products, 14% of them are
neutral, and both disagree and strongly disagree has 4%. To
conclude, the majority of the respondents agree with the price of
our products.
Quality of Service
1.1 Does the seller attitude towards customer affect your buying
decision?
Out of 50 respondents, 44% of customers strongly agree that the

attitude of the sellers affects the customer buying decision, while

32% of them said that they agree, 12% of them are neutral, 10%
strongly disagree, and another 2% disagree. To conclude, the
majority of the respondents affect their buying decisions.
1.2 In your opinion, does fast service indicate quality service?
Out of 50 respondents, 38% of them agree on quick service shows

quality service, while 34% of them said that they strongly agree,
and 20% of them are neutral, and 4% both disagree and strongly
disagree. To conclude, the majority of the respondents said that the
fast service indicates quality service.
1.3 Is service quality better when buying online rather than going to a phy
sical store?
Out of 50 respondents, 30% are both agree and neutral about

buying online rather than physical store while 14% of them said
that they strongly agree, 14% of them disagree, and another 12%
said they are strongly disagreeing. To conclude, the majority of the
respondents said it is better to buy online rather than in a physical
store.
Staffing
1.1 Do you think it will be efficient if the staffs interact with the market?
Out of 50 respondents, 46% of them said that they strongly agree

with the effectiveness of employees interacting with the market,
while 30% of them said that they agree, 14% of them are neutral,
6% said they are strongly disagreeing, and another 4% are
disagrees. To conclude, the majority of the respondents said it
would be efficient if the staff interact in the market.
1.2 Does staff appearance, in terms of proper attire, affect your buying
behavior?

on the appearance of staff affects their buying behavior, while 32%
of them said that they agree, 22% of them are neutral, 8% said
they are strongly disagreeing, and another 4% disagrees. To
conclude, the majority of the respondents said it affects their
buying behavior to the appearance of the staff.
Location
1.1 Does establishing a physical store necessary for us to sell our

products?
Out of 50 respondents, 42% of them said that they agree to

establish a physical store for us to sell our products, while 24% of
them said that they strongly agree, 20% of them are neutral, and
8% said they strongly disagree, and another 6% disagrees. To
conclude, the majority of the respondents said it is better to
establish a physical store.
1.2 Is school a feasible location to sell Abaca bags?
Out of 50 respondents, 36% of them said that they agree and it

would be practical to sell our bag in school, while 24% of them said
that they strongly agree, 28% of them are neutral, and both
disagree and strongly disagree has 6%. To conclude, the majority
of the respondents said it would be suitable to sell our abaca bags
in school.
1.3 Is direct selling better than online selling?
Out of 50 respondents, 40% of them said that they are neutral to

selling directly, while 32% of them said that they agree, 22% of
them strongly agree, and 8% said they strongly disagree. To
conclude, the majority of the respondents said it is better to sell our
products directly.
Packaging
1.1 Are paper bags good enough to carry your bought items and
Out of 50 respondents, 38% of them said that they agree to carry

their bought items in a paper bag, while 28% of them said that they
strongly agree, 20% of them are neutral, 12% said they disagree,
and another 2% said they strongly disagree. To conclude, the
majority of the respondents said it’s fine with them to put in the
paper bags their bought items.
1.2 Do you think a customized sticker branding will bother your buying expe
rience?
Out of 50 respondents, 40% of them said that they are neutral to

the customized sticker, while 26% of them said that they strongly
agree, 18% of them agree, 12% said they disagree, and another
4% said they strongly disagree. To conclude, the majority of the
respondents said it would be fine and will not bother their buying
experience when having customized stickers on the product.
1.3 Does neat and proper packaging satisfy your buying experience?

with proper packaging to satisfy their buying experience, while 22%
of them said that they agree, 16% of them are neutral, and both
disagree and strongly disagree has 6%. To conclude, the majority
of the respondents said it’s good having proper and neat
packaging
Availability and Quality of Raw Materials
1.1 Do you consider the materials used when buying a bag?
1.2 Does it disappoint you when abaca bags get easily sold out due to lack of
stocked items?
Out of 50 respondents, 42% of them said that they are

disappointed if the abaca bags get easily sold out, while 30% of
them said that they are neutral, 14% of them strongly agree, and
12% of them said they disagree, and another 2% strongly
disagrees. To conclude, the majority of the respondents said they
are disappointed if abaca is get easily sold out
Varieties of Product
1.1 Are bag designs and variety a part of your criteria in buying?
Out of 50 respondents, 40% of them said that they agree

to the design and variety is part of their criteria in buying bags,
while 36% of them said that they strongly agree, and 12% of them
are neutral, and both disagree and strongly disagree has 6%. To
conclude, the majority of the respondents said their criteria for
buying are the designs and variety of bags.
1.2 Is it ideal to sell other abaca items other than abaca bags?

to sell other abaca items, while 20% of them said that they agree,
30% of them are neutral, 10% of them said they disagree, and
another 2% strongly disagree. To conclude, the majority of the
respondents said it’s fine with them to sell other abaca items.

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QUEZON CITY UNIVERSITY

Appendix A: Proof of Concept Format and Specifications

A Proof of Concept Portfolio

In Partial Fulfillment of the Requirements for the Degree

Proposal No. 1………………………………………………………….... 1

Proposal No. 2…………………………………………………………...... 6

Proposal No. 3…………………………………………………………...... 11

Since its most Mission: ● Rice flour QUALITY OF FOOD-

● SDG Target: Good

● Our Puto Latrina

Demos, Andrea ● Measuring using the cleanliness.

click the like

the quality and

Rent & Utility Expense

Permits & Licenses Expense

Appendix 1: Supporting Documents

Nowadays countless delicacies in the country are imported. Most of the

Our enterprise came up to create a product that will help people to

Total Direct Selling Price per piece:

Total cost of materials

Selling price = Cost + (Markup × Cost)

The enterprise using a several types of promotional strategy to increase

Personal Selling - The product will be promoted directly to the potential

The individuals who are responsible to the launch or operation of

General Manager - is an individual that has a strategic thinking focused

Marketing Head and Staff - Curiosity in a business intrigues the

Puto cups molder P 70.00

Step 1. Prepare all

Step 3. Stir it with

Step 4. Then put

Step 5. Heat the

Productivity and Quality

Attending seminars, training, and workshops provides numerous advantages,

benefits to the customers. The company will receive a certificate from a

Appendix 2: References/Works Cited

Appendix 2: Supporting Documents

This figure shows the demographic profile of the respondents according to

Question about our product

2. Do you like the concept of Puto Carrot and Puto Banana?

3. Based on the product description picture, how interested would you be

4. Is the product innovative?

a plastic pouch. To conclude, the majority of the respondents want a paper

10. Will you like our Puto Latrina in two flavors?

● Our product Mission The cleanliness of Staff should dress

many Filipinos, with (n.d.). plate, which will

The variety of Our product

The quality and Calamares may

Staff attitude towards Set a stricter role

be displeasing, as responsible for

MARKETING CONCEPT (8Ps)

People Physical Evidence Process Productivity

Bello, Aren Dave Ingredients for Steps in cooking Calamanior is

● Egg Yolk - 12. Add the garlic delicious yet

Total cost of materials

Selling price = Cost + (Markup × Cost)

Financial Manager - Mr. Castillo, Maverick

The Financial Manager oversees an organization's financial health and critical

FInancial subordinates of Mr. Castillo are;

Marketing Manager - Ms. Pañares, Cristine

Marketing subordinates of Ms. Pañares are;

Production Manager - Mr. Hillario, Gennysyr G.

Production subordinates of Mr. Hillario are;

Ingredients for making “Calamares”