Proof-of-Concept PUTO LATRINA

QUEZON CITY UNIVERSITY
Dainty Enterprise
A Proof-of-Concept Portfolio
Presented to the Faculty of Quezon City
University (Batasan), Quezon City
1st Semester, Academic Year: 2022-2023
In Partial Fulfillment of the Requirements for the

Degree Bachelor of Science in Entrepreneurship
By: BAENT-2F
Bachiller, Miccaella M. Esteban, Dave Johnson R.

Bello, Aren Dave A. Guimalig, Mhar John
Beltran, Jacqueline P. Hilario, Gennysyr G.
Buce, Vina Marie S. Lambot, Kristine T.
Castillo, Maverick Muñoz, Kris Angelo C.
Dagatan, John Daryl P. Paet, Eric M.
Daruca, Jiean E. Padre, Mshane
Delmar, Kaye Pañares, Christine
Demos, Andrea B. Rendora, Karl J.
Dumanggas, Mark Daniel L. Salcedo, Sherina Joy A
Duquesa, Arvel Tecuico, Dhana Marie S
Ero, Flora Mae C.
Mentor:
Edmond P. Freo, Ph. D
(November, 2022)
i
Table of Contents
Title Page....................................................................... i
Table of Contents………………………………………… ii
Calamanior.................................................................... iii
Organizational Chart ................................................... 1
Enterprise Idea............................................................ 2
The Goals and

The Objectives
The Philosophy
The Problem at Hand
The Solution
Business Model Canvas............................................ 7
Key Partners
Key Activities
Value Prepositions
Relationship
Customer Segment
Key Resources
Channels
Cost Structure
Revenue Streams
Financial Concept........................................................ 9
Required Start-Up
Capital Sources of
Start-Up Capital
Appendices................................................................ 21
Appendix 1: References/Works Cited (APA 7th Edition)

Appendix 2: Supporting Documents
ii
"I'm getting some Puto Latrina therapy, hunty!"
iii
DAINTY ENTERPRISE
Organizational Chart
1
PROPOSAL NO. 1
ENTERPRISE IDEA (GOPPS) – Puto Latrina
The Goals The Philosophy The Problem at Hand The Solution
Since its most made Mission: ● Rice flour tastes QUALITY OF FOOD-of
of healthy better than all- course when it comes
components, our goal To deliver quality purpose flour. The to the quality of food
is to produce rice products and service taste of rice flour or products, it is more
cakes of the highest for our customers. To rises, the better it is. necessary that they
quality that are - provide not only the go through the right
abundant in vitamins best but the most ● Puto cooks better if process and it is also
and nutrients. One of healthy, and delicious the fire is low. So that appropriate that the
our objectives is to Puto. the quality of its individuals who will
set aside some of the cooking is better. make the product
funds we generate for have sufficient
future growth. We Vision: ● According to knowledge. Because
would like to improve SouthgateMedical it is good that every
Farina latte aims to
the situation and (2021) eating Junk quality of the
be the most well-
satisfy the customers. foods regular has products to be sold in
known dainties in the
been shown to lead the market is good
Philippines. To fulfill
to increased risks of and well, so it is
the cravings and
obesity and chronic important to have
nourish our
diseases. enough knowledge so
customers with
that the products to
healthy, quality, and
● Cardiovascular be sold in the market
delicious dainty.
disease, type 2 are of high quality
diabetes, non- and it is unlikely that
alcoholic fatty liver many buyers will
disease and some enjoy it.
The Objectives cancers all have
Values:
causes in excessive ● QUALITY OF
2
● To produce ● Conducting junk food SERVICE- Of course, a

combination of business with consumption. good method of
quality rice cake and uncompromising providing service to
delectable low price integrity customers is also
cost important because
● Committed to here every customer
● To provide fulfilling innovation and who experiences a
but not cloying continuous good quality of
standard product improvement service will have a
high level of
● Ensuring high satisfaction, so for
quality and nutritious every seller who sells
food a product it is ideal
that they provide
good quality service
to customers and
always be courteous,
and understanding at
all times so that each
customer is more
satisfied with the
service as well as the
product.
● CLEANLINESS-The
sale of the product
also requires the
presence of
cleanliness in
everything whether in
the product or in the
service, because of
this more people can
enjoy the product
because cleanliness is
very important to
everyone. That is why
every employee of
3
the business should

have cleanliness at all
times because this
will increase the
satisfaction of the
customers and it is
also important for a
business to have
cleanliness in
servicing so it is
required to have
cleanliness in all
things when it comes
to doing business.
● LOCATION- here it
is also important that
a seller has enough
idea where a business
can be built because
it is important to
place a business
where it will be
bought by people, so
it is better to have
those planning to
build a business
should do research on
where they will build
it because the ability
to buy a product
depends on the area,
so it is good to first
find out where more
customers can enjoy
the product or the
service.
4
● PACKAGING- Here it
is important to have a
good packaging for
each product because
if its packaging is
proper and good,
more customers can
be attracted to buy it
and it is also
important to make
sure that its
packaging is good so
that many people
enjoy it and it is also
good to put on the
packaging the details
of the product on
how it was made and
what ingredients
were used in it,
because of this the
customers will have
awareness regarding
the product they are
buying.
● SDG Target: Good

Health and Well Being
● To provide healthy
and delicious food
● Our Puto Latrina

consists of vegetables
that are highly
nutritious which can
help prevent
diseases. The fiber in
5
carrots can help keep

blood sugar levels
under control. Most
of the fiber in
bananas is what’s
called soluble fiber. It
can help keep your
cholesterol and blood
pressure in check,
and help ease
inflammation.
6
BUSINESS MODEL CANVAS
KEY KEY VALUE RELATIONSHIPS CUSTOMER

PARTNERS ACTIVITIES PROPOSITION SEGMENT
Puto Latrina's The key Puto Latrina, an Puto Latrina can Students who
key partners are activities in Puto innovation of the establish a strong love to
the suppliers of Latrina are the Filipino native relationship with experience a
baking conduct of delicacy puto, offers customers by Filipino
ingredients and research on the the same taste in providing them with delicacy as a
other businesses current taste these snacks but the exquisite taste of snack while
that sell the preferences, with modified the product suited to paying a very
ingredients, such innovation of the ingredients to their tastes. It can also affordable
as bananas and innovation of the promote health be a healthy snack as price are the
carrots. Other native puto while at the same it has natural target
external delicacy, and time providing a ingredients that the customer
partners, such as differentiation very pleasurable business uses to segment of
the DFA, are from other taste to customers, enhance its flavor. Puto Latrina.
integral to the competitors. all at a very In addition,
operations of These are the affordable price. students with a
Puto Latrina. key activities in strong sense
the business, of Filipino
aside from the identity and
internal business those who
operations all value health
the way to are included in
selling these to the customer
customers. segment.
Additionally, we
develop
relationships
with clients since
we are aware
that doing so is
essential to the
long-term
prosperity of the
company. We
comprehend the
customer, the
influencers, the
motivations, the
issues, the
rivals, and
7
develop
partnerships for
optimum impact.
KEY CHANNELS
RESOURCES
The key Puto Latrina will attract

resources of customers through the
Puto Latrina are use of channels with
the staple the goal of acquiring a
ingredients such large market
as rice flour, population. It would be
white sugar, done through
banana, carrots, promotions such as
cheese, and printed
milk, as well as advertisements, social
the materials media marketing, word
and equipment of mouth, and direct
to be used in the sales in the shop
preparation of where Puto Latrina is
Puto Latrina. sold and also direct to
Aside from consumers, which may
these, the be a suitable option for
people who will smaller processors
prepare Puto covering small areas
Latrina fresh to supermarkets, if
from the ovens they find the product
are considered acceptable and
key resources. sufficient quantities
can be delivered.
COST STRUCTURE REVENUE STREAMS
The Cost Structure of Puto Latrina includes, of Puto Latrina can generate a higher revenue
course the Initial Testing, Expenses for stream if it were sold in a wider market, as this
Ingredients to make different varieties of Puto, product is preferred not just by students but also
Promotional Costs, and other Indirect Expenses by a variety of age groups, especially children
to carry out operations related to the business and the elderly. In addition, integrating other
which is the Purchases, Implementation, and of snacks or drinks that are perfect combinations
course in the selling of finished Puto Latrina with Puto Latrina can also be considered, aside
products. from selling it in bulk to increase sales in every
transaction.
8
PROPOSAL NO. 1
FINANCIAL CONCEPT - Puto Latrina
Required Start-Up Capital Sources of Start-Up Capital
From the Contribution of all the members.

Particulars Amount
P550.00
Production tools/ P 780.00
Equipment
Ingredients P 461.00
Packaging P 970.00
Training expense P 1,500.00
Transportation P 28.00
Expense
Licenses & Permits P 870.00
Rent & Utilities P 2,180.00
Total P 6,789
Production Tools/Equipment
Foil P 25.00
Rubber scraper P 100.00
Mixing bowl P 270.00
Strainer P 100.00
Baking tray P 150.00
9
Wire whisk P 65.00
Puto cups molder P 70.00

Total: P 780.00
Ingredients
Rice flour P 100.00
White sugar P 60.00
Banana P 30.00
Carrots P 43.00
Salt P 5.00
Baking Soda P 40.00
Margarine P 40.00
Egg P 24.00
Cheese P 65.00
Evaporated milk P 54.00

Total: 461
10
Packaging Expense
Window Kraft box P 700.00

50pcs
Kraft paper tags P 60.00

with
jute twine 50pcs
Kraft paper P 50.00
Customized Sticker P 60.00

50
pcs
TOTAL P 970.00
Training Expense
Commercial P 300.00
Cooking
NCII
Marketing Training P 600.00

&
Seminar
Safety & Hazard P 600.00

Training
TOTAL P 1,500.00
11
Rent & Utility Expense
Electricity P 1,200.00
Expense
Water Expense P 800.00
Waste & Disposal P 80.00
Prepaid Load P 100.00
Total: 2,180
Transportation Expense
Tricycle P 17.00
Jeepney Ride P 11.00
Total: 28
Permits & Licenses Expense
Mayor’s Permit P 100.00
Barangay Permit P 350.00
BIR Registration P 400.00
SEC Registration P 60.00
Total: 870
12
Proposal 1
Marketing Concept
Product
Latrina la banana and Latrina carota are delicious and besides this, they are
nutritious because we know that Banana has fiber, Vitamin C, protein, folate, niacin, and
above all potassium which helps a lot for our health. Carrot has Calcium, Vitamin K,
Fiber and this vegetable can lower the risk of people having diabetes and it is also a
bone strengthener. And the goal of this product is to provide various nutrients to the
people and another to achieve the healthy lifestyle that they desire. And one more thing
besides being delicious and affordable, it's also nutritious.
Price
The company used cost-plus pricing because this is a perfect idea to start this price of
its product so that customers can see how affordable it is. Our Puto Latrina costs Php
49.00 per pack, more than a double of our expenses, including the salaries of our staff,
materials, and maintenance. We offer it for an affordable price and profitable.
Total Direct Selling Price per piece:
Total cost of materials

Purchases – ₱500.00 (packaging included)
Number of products – 80 pieces
Cost – ₱8 per piece
Selling price = Cost + (Markup × Cost)

= ₱6.25 + (20%×6.25)
= ₱6.25 + ₱1.25 =₱ 7.5
= ₱8
Selling Price = ₱8 per piece
13
Place
The proposed product which is Puto Latrina will have a physical store in order to gain
more customers. The store will be located in Commonwealth Market, Quezon City. The
place for our enterprise is a great place to easily gain more customers and sell our
product because we all know that the Commonwealth market is well known as a
marketplace of any products where many people shop here in every day. The operation
hours of our store is 9:00 AM to 5:00 PM and will be open from Monday to Saturday.
However, having a physical store for our product is a great opportunity for us to reach
out our target audience.
We will also have an online store through Facebook page and Instagram where the
social media platform is a great way for us to easily promote and sell our product. As
the matter of fact social media has become popular and the most influential platform in
this generation where it is not only used for communication, but it is also used when it
comes to selling and promoting a product in order to attract more customers.
Promotions
The enterprise using a several types of promotional strategy to increase awareness
about the product, create interest, generate sales or create brand loyalty. It includes
the following:
Social Media Advertising - Our enterprise asserts that social media offers customers a
powerful combination of visual and aural impacts. As a result, we will use a social media
advertisement to market the puto latrina in order to distribute information about the
product around the world, allowing prospective customers to explore our products and
make purchases.
Personal Selling - The product will be promoted directly to the potential customers.
This is an effective way to build a customer relationship and low- cost business.
Sales Promotion - Giveaways are one of the most effective marketing tools for
attracting people who are interested in your goods. This strategy also makes clients
feel special, which can help build a loyal customer base. Discounts are also a
wonderful method to clear out inventory and attract new clients who are looking for
a little additional motivation to buy. When a discount is active, firms typically
perceive an increase in income.
14
People
The individuals who are responsible to the launch or operation of the

enterprise are as follows:
General Manager - is an individual that has a strategic thinking focused on
finding and developing unique opportunities to create value by creative dialogue among
people who can affect an organization. Having strategic thinking helps to have an
awareness of what has not taken in shape, having a foresight for the business. An
individual whose innovative because the time goes by the customers find something
new in your business and to stay their loyalty you need to innovate your product or
services. And being optimistic is more likely to be persistent in their effort, even given
difficult challenges and optimism helps entrepreneurs succeed as they stick to their
chosen path.
Production Head and Staff - An individual that has ability to act quickly on what
is happening during the production like there’s an accident and there's a big orders of
the products. Confident decision making is the ability in a way that reduces stress and
anxiety while remaining accountable for your actions , and to have a good and a quality
production need to have a good communicating skill to the staff to make sure that their
assign task are they doing well.
Marketing Head and Staff - Curiosity in a business intrigues the general

public to learn more about their products or services and turn the curious mind into
potential customers. Giving the potential customers a teaser on what is new in the
product. Creativity is the secret weapon to outsmarting, rather than outspending, your
competition. Creativity helps the enterprise to be remembered, leading to higher brand
recognition and consequently, increase sales. Good people skills are first-class
communicators, good team players and skilled project managers.
Physical Evidence
The raw materials used in making Puto Latrina are rice flour, white sugar,
baking powder, vanilla extract, butter, and evaporated milk. The tools and
equipment we used are stove, steamer, puto cups and baking tools.
15
Ingredients
Rice flour P 100.00
White sugar P 60.00
Banana P 30.00
Carrots P 43.00
Salt P 5.00
Baking Soda P 40.00
Margarine P 40.00
Egg P 24.00
Cheese P 65.00
Evaporated milk P 54.00

Total: 461
Production Tools/Equipment
Foil P 25.00
Rubber scraper P 100.00
Mixing bowl P 270.00
Strainer P 100.00
Baking tray P 150.00
Wire whisk P 65.00
Puto cups molder P 70.00

Total: P 780.00
16
Process
Step 1. Prepare all the needed raw

materials (carrot, banana, etc.) and
ensure its cleanliness.
Step 2. Combine water, milk, flour,

vanilla, baking powder and sugar.
17
Step 3. Stir it with just one swirl.
Step 4. Then put the crushed

banana/carrot.
18
Step 5. Heat the butter when it

cools, put it in the mixed
ingredients.
Step 6. Place in the puto cups after

steaming for 15-20 minutes. Serve
the quality and healthy food.
Productivity and Quality
Attending seminars, training, and workshops provides numerous advantages, including

the opportunity to learn expertise and meet new people who may be able to assist you
in the future with your business. Food will be tested for food safety, cleanliness, and
personal hygiene. Our personnel will be required to follow sanitary practices on a daily,
weekly, and monthly basis. We guarantee that our product will not cause any harm to
our customers. Sanitation will keep all surfaces clean on a regular basis and prevent
bacteria from spreading. We'll have a nutritionist to examine the product to see if it's
providing the proper benefits to the customers. The company will receive a certificate
from a laboratory test for the product in order to achieve cleanliness and safety within
the company. Permits and licenses will be required as proof that the business complies
with all applicable laws and ordinances.
19
Variety of Products:
Latrina La banana (Banana) Latrina Carota (Carrots)
Latrina Mangifera (Mango Graham) Latrina Munggo (Munggo)
Packaging:
20
Appendices
Appendix 1: References/Works Cited
Reference
● Southgate Medical Centre (2021). The Bad Effects Of Eating Junk Food.
Retrieved from: https://southgatemedical.com.au/the-bad-effects- of-eating- junk-
food. Retrieval date: October 04, 2022.
● Eat Water (n.d). UPDATE YOUR DIET PLANS WITH JAPANESE DELICACIES -
SLIM STICKY RICE. Retrieved from: https://eatwater.co.uk/blogs/news/update-
your-diet-plans-with-japanese-delicacies-slim-sticky-rice. Retrieval date: October
04, 2022.
● Jasni (n.d). 6 Good Reasons to Eat a Banana Today. Retrieved from:
https://www.healthxchange.sg/food-nutrition/food-tips/good-reasons-eat-banana-
today. Retrieval date: October 04, 2022
● Bjarnadottir (2019). Carrots 101: Nutrition Facts and Health Benefits. Retrieved
from: https://www.healthline.com/nutrition/foods/carrots#nutrition. Retrieval date:
October 04, 2022
Picture References:
● https://booky.ph/blog/puto/
● https://gapuzjuliusceasar.wordpress.com/2012/12/11/hearty-carrot-puto-recipe/
21
Appendix 2: Supporting Documents
PUTO CARROT AND PUTO BANANA SURVEY INTERPRETATION
Demographics
1. Gender
Figure 1
Distribution of respondents according to gender
This figure shows the demographic profile of the respondents according to gender. Out
of 50 respondents, 66% (33) of them were female, while 34% (17) of them are male.
This implies that the majority of females under the study responded to the questionnaire
more than male customers. This finding correlates the study according to Fernandez
and Hanson (2019) stated that women dominate (95%) the food-processing and
marketing sectors; men dominate (75%) the commercial. This implies that there are
many female customers as compared to male.
22
Question about our product
1. Have you seen or heard about Puto Carrot and Puto Banana before?
The illustrative graph above shows that out of 50 respondents, 78% (39) of them said
that they haven’t seen or heard about Puto Carrot and Banana Puto, and 18% (9) of
them said that they haven’t seen or heard about Puto Carrot and Puto Banana. Lastly,
4% (2) of the respondents said that maybe they have seen or heard about Puto Carrot
and Banana Puto. This implies that the majority of the respondents don’t have an idea
about the product yet.
23
2. Do you like the concept of Puto Carrot and Puto Banana?
The illustrative graph above shows that out of 50 respondents, 88% (44) said that they
like the concept of Puto Carrot and Puto Banana, while 12% (6) said that maybe they
like the concept of our product. To conclude, the majority of the respondents like the
concept of our product.
24
3. Based on the product description picture, how interested would you be in this
Puto Carrot or Puto Banana?
that they are interested in Puto Banana while, 16% (8) said that they are interested in
Puto Carrot. This implies that the majority of the respondents are interested in Puto
Banana compared to Puto Carrot.
25
4. Is the product innovative?
The illustrative graph above shows that out of 50 respondents, 68% (34) said that our
product is innovative, and 30% (15) said that maybe the product is innovative. Lastly,
2% (1) said that the product is not innovative. This implies that the majority of the
respondents believe that the product is innovative.
26
5. What do you think about the product, do you think of it as something you need
or don't need?
The illustrative graph above shows that out of 50 respondents, 56% (28) of them are
thinking that they neutrally need the product, and 30% (15) of them are thinking that
they probably need the product. Lastly, 14% (7) of them are thinking they definitely need
the product. To conclude, the majority of respondents think that they neutrally need the
product.
27
6. Based on the picture description about Puto Banana, do you think it will taste
good? Please rate it accordingly.
5= Strongly Agree, 4= Agree, 3= Undecided, 2= Disagree, 1= Strongly Disagree
The illustrative graph above shows that out of 50 respondents, 50% (25) of them
Strongly Agree that the Puto Banana will taste good, while 16% (8) of them Agree that
the Puto will taste good, and the other 16% (8) of the them are undecided if the Puto
Banana will taste good, then 10% (5) of then disagrees that the Puto Banana will taste
good. Lastly, 8% (4) of them strongly disagree that the Puto Banana will taste good.
This implies that the majority of the respondents strongly agree that Puto Banana will
taste good.
28
7. Based on the picture description about Puto Carrot, do you think it will taste
good? Please rate it accordingly.
The illustrative graph above shows that out of 50 respondents, 34% (17) of them are
undecided if the Puto Banana will taste good, while 32% (16) of them Strongly Agree
that the Puto will taste good, and the 26% (13) of the them Agrees if the Puto Banana
will taste good, then 6% (3) of then disagrees that the Puto Banana will taste good.
Lastly, 2% (1) of them Strongly disagree that the Puto Banana will taste good. This
implies that the majority of the respondents are undecided if Puto Banana will taste
good.
29
8. What are the primary characteristics you are looking for in purchasing Puto
Latrina?
that they are looking for the taste when buying a food product, while 6% (3) of them said
that they are looking for texture, and the other 6% (3) of them are looking for smell. To
conclude, the majority of the respondents are looking for the taste when buying a food
product.
30
9. Which container would you prefer our Puto Latrina to arrive in?
The illustrative graph above shows that out of 50 respondents, 68% (34) of them want a
paper pouch for packaging, while 32% (16) of them said they want it with a plastic
pouch. To conclude, the majority of the respondents want a paper pouch for packaging.
31
10. Will you like our Puto Latrina in two flavors?
The illustrative graph above shows that out of 50 respondents, 94% (47) of the
respondents Agreed with our Puto Latrina with two flavors, while 6% (3) of them said
that Maybe they like our Puto Latrina with two flavors. To conclude, the majority of the
respondents agreed that they like our Puto Latrina with two flavors.
32

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QUEZON CITY UNIVERSITY

In Partial Fulfillment of the Requirements for the

Bachiller, Miccaella M. Esteban, Dave Johnson R.

The Goals and

Business Model Canvas............................................ 7

Appendix 1: References/Works Cited (APA 7th Edition)

"I'm getting some Puto Latrina therapy, hunty!"

ENTERPRISE IDEA (GOPPS) – Puto Latrina

The Goals The Philosophy The Problem at Hand The Solution

● To produce ● Conducting junk food SERVICE- Of course, a

the business should

● SDG Target: Good

● Our Puto Latrina

carrots can help keep

BUSINESS MODEL CANVAS

KEY KEY VALUE RELATIONSHIPS CUSTOMER

The key Puto Latrina will attract

COST STRUCTURE REVENUE STREAMS

FINANCIAL CONCEPT - Puto Latrina

Required Start-Up Capital Sources of Start-Up Capital

From the Contribution of all the members.

Training expense P 1,500.00

Licenses & Permits P 870.00

Rent & Utilities P 2,180.00

Rubber scraper P 100.00

Mixing bowl P 270.00

Baking tray P 150.00

Wire whisk P 65.00

Puto cups molder P 70.00

Rice flour P 100.00

White sugar P 60.00

Baking Soda P 40.00

Evaporated milk P 54.00

Window Kraft box P 700.00

Kraft paper tags P 60.00

Kraft paper P 50.00

Customized Sticker P 60.00

Marketing Training P 600.00

Safety & Hazard P 600.00

Rent & Utility Expense

Water Expense P 800.00

Waste & Disposal P 80.00

Prepaid Load P 100.00

Jeepney Ride P 11.00

Permits & Licenses Expense

Mayor’s Permit P 100.00

Barangay Permit P 350.00

BIR Registration P 400.00

SEC Registration P 60.00

Total cost of materials

Selling price = Cost + (Markup × Cost)

The individuals who are responsible to the launch or operation of the

Marketing Head and Staff - Curiosity in a business intrigues the general

Rice flour P 100.00

White sugar P 60.00

Baking Soda P 40.00

Evaporated milk P 54.00

Rubber scraper P 100.00

Mixing bowl P 270.00

Baking tray P 150.00

Wire whisk P 65.00

Puto cups molder P 70.00

Step 1. Prepare all the needed raw

Step 2. Combine water, milk, flour,