BUSINESS PLAN

___________________________________________________________________________________________________________________________________________________________

In Partial Fulfillment of the Requirements for

Entrepreneurship Subject

Submitted to:
Lehzel O. Pulmones, MBA

Submitted by:
Alegre, Justine Rain C.
Aloot, Airro Neil P.
Bactol, Edgene R.
Cabarrubias, Kisha
Cantos, Rainross Jamaica C.
Macalam, Jevanne Praise E.
Omongos, Rian Grace A.
Pumicpic, Jia Grace Y.
Quiñon, Ashley Amor B.
Parilla, Rajaint M.
Ugapang, Sarah Nicole D.

Grade 12-Polaris
November 2023
I. Introduction

A. The Business Concept and The Business Model

Business Concept

Cheezum is a unique and innovative snack product that

combines the natural sweetness of ripe bananas with the savory

goodness of cheese. These bite-sized snacks offer a delightful

fusion or flavors and textures, making them an irresistible treat for

consumers of all ages. Our business concept revolves around

creating, marketing, and selling Cheezum as a delicious and

nutritious snack option.

Business Model

Value Proposition Key Resources Key Process

Cheezum is named Ingredients are bought In making Cheezum,

after a cheesy banana in the market place. first, you just have to

composed product that Specifically, the mash the ripe bananas.

satisfies customers in ingredients are: Second, add flour and

just an affordable price. cheese, flour, sugar. Third, get a

This product fulfills the breadcrumbs, sugar handful mixture and

customers by its and oil. flatten. Fourth, put

cheesy filling and crisp. cheese in the middle.

Fifth, form into a bite-

sized ball. Next, roll it in

the breadcrumbs.

1
 Then, fry in the medium

heat until golden brown

and lastly, serve fresh

and hot. And that is

how the product is

produced.

B. The Business Goals: Vision, Mission, Objectives

Vision: To make our customers happy by providing them with

excellent, high quality product, and giving them satisfaction on their

cravings.

Mission: To delight and nourish our customers with healthy, good

quality, delicious food, and excellent service at a reasonable price,

and satisfying crave and personal taste of our valued customers.

Objectives:

 Provide our customers with delightful taste of our banana

cheese ball product.

 To ensure better quality products for customers.

 To establish and maintain profitability.

2
 Performance Target:

1. Product Quality and Consistency

To maintain production process to ensure that each batch of banana

cheese balls maintains the same taste, texture, and quality. Conduct

regular taste tests and quality checks to guarantee a high-quality

product and observe proper sanitation during the process of making

the product.

2. Student Engagement and Awareness

To increase awareness, create interest, and generate sales for the

business through regular classroom visits and roaming promotions

within the school premises.

3. Product Availability and Sales in School

To ensure consistent product availability and maximize sales within

the school premises. We aim to achieve a weekly sales volume of at

least 50 banana cheese balls within the school.

4. Customer Feedback and Satisfaction in School

To sustain high levels of customer satisfaction and gather valuable

feedback within the school.

C. Business Offering and Justification

Business Offering

Cheezum is specializing a unique and tasty snacks made

from ripe bananas that are mashed, mixed with cheese, and formed

into bite-sized balls. These healthy and convenient snack does not

3
 contain any preservatives. Each ball is packed with natural

sweetness fiber and essential nutrients, making it a perfect on-the-

go snack for people of all ages.

Justification

A healthy lifestyle. Cheezum offers a healthier alternative to

traditional processed snacks. Bananas are a great source of

potassium, vitamin C, and dietary fiber which support heart health,

digestion, and overall well-being. The addition of cheese provides

essential fatty acids, protein, and additional nutrients, making it a

well-rounded snack option.

Convenience. Provides convenient and time-saving solution for

consumers by offering ready to eat or easy to prepare food option.

Natural and sustainable. Our commitment to using natural

ingredients and avoiding artificial additives or preservatives aligns

with the growing consumer demand for clean and sustainable food

options.

Unique and tasty. Offers innovative and flavorful food option that

stand out from traditional choices. It also offers a distinct flavor

profile that combines the natural sweetness of banana with cheese.

II. Executive Summary

4
III. Market Aspect

A. Product/Service Description

Cheezum is a delicious and healthy snack option that caters

to the growing demand for convenient, on the go nutrition. These

bite-sized snacks are made from ripe and naturally sweet bananas,

blended with a flour, and a hint of sugar for added sweetness. The

mixture is then carefully shaped into small, round balls, making them

easy to munch into your mouth for a satisfying and guilt-free snack.

Cheezum is not only a tasty treat but also a great source of natural

energy, vitamins, and dietary fiber. They are free from artificial

additives, preservatives, and gluten free, making them suitable

option for those with dietary restrictions.

B. Price of the Product

Cheezum is priced at 5 pesos only. This product is affordable

snack options, given its use of high quality, natural ingredients, and

the health-conscious market it targets. The product can be also

available in larger quantities, such as 12 pack priced at 60 pesos,

providing value for families and individuals who want a convenient,

nutritious snack option for daily consumption.

C. Target Market

The target market of our product Cheezum are the students

inside the campus as well as the teachers who are interested to buy

5
 in our product. We will introduce to them our product by serving them

our product and giving them satisfaction that they want.

D. Demand

1st week 220

2nd week 605
3rd week 865
4th week 770

E. Supply/Competitors
Factor Cheezum Competitor 1 Competitor 2
Price Low Low High
Quality Moderate Low Moderate
Features 8 6 7
Speed Fast Moderate Slow
Customer Service Face to Face Face to Face Face to Face

F. Demand and Supply Analysis

According to Greenville (2019), our country, the Philippines,

is one of the top banana producers in the world. 65% of our total

production is consumed by our local market. 16.5% of which goes to

the global banana chips market. 45.5% of the local produce goes to

our wet market and groceries as table bananas.

G. Channels of Distribution

Appropriate distribution channel for selling in school.

School Events. Sell your products during school events, such as

sport games, fundraiser, or parent-teacher meeting.

H. Promotion

6
 Promoting our product can be done through various marketing

strategies, such as:

1. Social Media Marketing. Creating engaging and visually

appealing content on platforms like Instagram, Facebook, and

Twitter. Share mouth-watering images of our product, customer

testimonials, and special offers.

2. We will use posters and billboards. This is for customers who

walk near our shop know more about our product and service.

3. We will encourage customers. Encourage the use of word of

mouth publicity from our loyal customers.

4. We will use Double Offers. This is to entice buyers to

purchase two or more products at the same time for a single

price.

IV. Technical Aspect

A. Production Process

1. Mash the ripe bananas.

2. Add flour and sugar.

3. Get a handful mixture and flatten.

4. Put cheese in the middle.

5. Form into a bite-sized ball.

6. Roll it in the breadcrumbs.

7. Fry in the medium heat until golden brown.

8. Serve fresh and hot.

7
 B. Facilitates and Tools

We are selling a handmade product for sale. We ensure that

the tools we use to make our products are clean, and we produce

them in our own homes. We use knife, whisk, mixer, spoon, big bowl,

measuring cups, frying pan, and chopping board to prepare the

product.

C. Production Volume
600

500

400

300 Sales
200 Capital

100

0
1st Week 2nd Week 3rd Week 4th Week 5th Week 6th Week 7th Week Category
8

 Production Rate Per Batch: 50-80 pieces

 Number of Production Batches Per Week: 3

 Minimum Daily Production Volume: 50(minimum rate) x3 (production

batches)

= 150 units per day

 Maximum Daily Production Volume: 80(maximum rate) x3 (production

batches)

= 240 units per day

8
 So, the daily production volume of Cheezum can vary between 150 units

(minimum) and 240(maximum) based on the given production rate and

frequency.

D. Production Cost

Ingredients October

Cheese 249

Palm Oil 260

Breadcrumbs 241

Ripe Banana 214

All Purpose Flour 215

TOTAL PRODUCTION COST 1,179

E. Location

We sell our product Cheezum to the School Campus of Alabel

National High School. Many students don’t bring food to school, or

they just don’t want to. Our product is very helpful to both students

and teachers who enjoy food. We are in the Senior High School

Building, third floor, section Polaris.

F. Raw Materials

Raw materials are substances used in the primary production

or manufacturing of goods. Raw materials are often referred to as

commodities, which are bought and sold on commodities exchanges

9
 worldwide. Raw materials are bought and sold in what it is called the

factor market because raw materials are factors of production along

with the labor and capital. The following are the raw materials used

in banana cheese ball product:

 Oil

 All-purpose flour

 Banana

 Breadcrumbs

 Cheese

 Sugar(optional)

V. Organization and Management Aspect

A. Form of Business/Business Owners

Business Name: Cheezum

Owner: Edgene R. Bactol

Members: Ashley Amor B. Quiñon

Rajaint M. Parilla

April Kisha Cabarrubias

Sarah Nicole D. Ugapang

Rainross Jamaica C. Cantos

Jia Grace Y. Pumicpic

Rian Grace A. Omongos

Justine Rain C. Alegre

Jevanne Praise E. Macalam

10
 Airro Neil P. Aloot

Business Address: Lalisan Street, Purok 8, Alabel National High

Schol, Senior High Building, Third Floor, Third Classroom

Contact Information: 09653842300

Nature of Business:

Cheezum is a delicious and healthy snack option that caters

to the growing demand for convenient, on the go nutrition. These

bite-sized snacks are made from ripe and naturally sweet bananas,

blended with a flour, and a hint of sugar for added sweetness. The

mixture is then carefully shaped into small, round balls, making them

easy to munch into your mouth for a satisfying and guilt-free snack.

Cheezum is not only a tasty treat but also a great source of natural

energy, vitamins, and dietary fiber. They are free from artificial

additives, preservatives, and gluten free, making them suitable

option for those with dietary restrictions.

Start Date: September 28, 2023

Financial Information:

Initial Investment: 187 Php

Source of Funding: Personal savings

11
 B. Organization Structure

Edgene R. Bactol
Manager/Owner

Jevanne Praise E. Ashley Amor B. Quiñon Sarah Nicole D. Ugapang

Macalam Executive Chef Assistant Manager
Accountant

Rian Grace A. Omongos Airro Neil P. Aloot

Cook Sales Manager

Rainross Jamaica C.
Cantos
Dishwasher
Justine Rain C. Alegre
Production Manager

April Kisha Cabarrubias

Assistant Cook

Jia Grace Y. Pumicpic

Marketing Manager

Rajaint M. Parilla
Shift Supervisor

12
C. Duties and Responsibilities

Manager/Owner. Managers are those who focus on hiring/firing

employees, training programs, PR and marketing, process optimization,

etc.

Accountant. Accountants prepare accounts and tax returns, audits

financial information, compiles and presents reports, budgets, business

plans, commentaries, and financial statements.

Executive Chef. Responsible for overseeing kitchen staff and ensuring

the quality of food items.

Assistant Manager. Assistant manager is responsible for assisting the

general manager in organizing, planning, and implementing strategy.

Sales Manager. This role has a robust set of responsibilities, including

developing the company’s sales strategy, setting sales goals, and

tracking sales performance analytic.

Production Manager. Responsible for allocating labor resources,

tracking production schedules and cost adjustments to ensure

everything runs smoothly.

Marketing Manager. They gathers and analyzes information to identify

new markets and customers, demand for products and services, and

efficacy of existing market campaigns and strategies.

Shift Supervisor. In most cases, they maintain work standards,

supervise other employees during their shifts, and handle customer

complaints.

13
Cook. Takes care of all cooking processes – from the preparation to the

way it is served. Help the restaurant determine how much food and

supplies need to be ordered.

Assistant Cook. Assistant cook provide support to chefs and have

duties such as maintaining supplies, handling leftovers, preparing food,

testing new recipes, cleaning the kitchen, keeping cooking utensils

organized, plating dishes.

Dishwasher. Apart from being responsible for the dishes hygiene,

dishwashers take care of the garbage and the kitchen cleaning as well.

14