(Product Development/Innovation)

“A FEASIBILITY STUDY ON BANANA CHIPS WITH FLAVORS”

-FLAVOURED BANANA CHIPS”

ANGELES, DOMINIC

CASTRO, DAVID CHRISTOPHER

DOMINGO, DAVE ANDREW

ALBERTO, ANA MARIE

DOMRIQUE, KATRINA MICHELLE

IMPERIAL, AALIYAH FATIMA GAYLE

LACPAO, GLECY

SARMIENTO, JENNIFER

12-HUMSS D

2ND SEMESTER S.Y. 2022-2023

 MS. GEVELYN M. BAUTISTA

Subject Teacher

A. EXECUTIVE SUMMARY

COMPANY DESCRIPTION

The company was founded by Ms. Katrina Michelle Domrique, Ms. Ana

Marie Alberto, Ms. Jennifer Sarmiento, Ms. Glecy Lacpao, Ms. Aaliyah Fatima

Gayle Imperial, Mr. Dominic Angeles, Mr. David Christopher Castro, and Mr.

Andrew Domingo. Happy Chips was named after its product. This business was

established in the year 2023. It focuses on making banana chips and mixes them

with sour cream, cheese powder, and barbecue powder to create something

special. The foods or ingredients are being innovated as much as possible. This

company wants to introduce three new flavors to the public: cheese powder, sour

cream, and barbecue powder, which are typically added to fries or other foods but

are now added to banana chips to present a new flavor to people that they will

definitely like more. Normally, banana chips are coated with sugar to make it

sweeter. But now, in order to make it more enjoyable we want to add three flavors

to banana chips.
MISSION: The goal of Happy Chips is to offer an affordable, healthy, and

enjoyable snack.

VISION

 To be the top-selling food Business in Nueva Ecija by 2030

 To create a new flavor for banana chips that is healthier, more enjoyable,

and unique for those who want something new

 To be the best promoter of local products in the world by 2040

COMPETITIVE ADVANTAGE: Normally, banana chips are coated with sugar

to make it sweeter. But now, in order to make it more enjoyable we want to add

three new flavors: cheese powder, sour cream, and barbecue powder. Its benefits is

that homemade banana chips, when cooked in a healthy way, can make for a

healthy snacking option. This crispy snack can provide you with potassium, a

mineral which is great for blood pressure control. It also provides magnesium,

vitamin A, iron, phosphorus, and potassium in small quantities. These nutrients

benefit your eyes. Banana is also rich in fibre, a nutrient that can help you have a

healthy digestive system and prevent constipation. Banana chips are an easily

simple to pack, and a quick source of energy. They are perfect for camping and

traveling vacations because of their long shelf lives.

POSITIONING STATEMENT: Feed your cravings with banana chips.

B. COMPANY PROFILE

COMPANY NAME: Happy Chips

INDUSTRY: Food Industry

LOCATION: Quezon, Nueva Ecija

YEAR FOUNDED: 2023

NUMBER OF EMPLOYEES: 8

MAJOR PRODUCTS AND SERVICES: Banana Chips with flavors

TARGET CUSTOMERS: Children and adults

DISTRIBUTION CHANNEL: Dual Distribution

WEBSITE:

C. SWOT ANALYSIS

STRENGHTS WEAKNESSES

 A single revolutionary  Concerned about having

innovation. trustworthy consumers for

 This contains magnesium, exporting.

vitamin A, iron, phosphorus,  Uncertainty among target

and potassium. buyers over whether they like

  A delicious and much healthy the unique flavor or stick with

snack. the classic version.

 Capable of working as per  Not being able to meet the

packing time. A simple expectations of the targeted

preparation is what we have. audience.

 Have to distribute directly but

unsure whether the audience

will recognize.

 Don't like the idea of flavoured

banana chips.

OPPORTUNITIES THREATS

 Using the item's revolutionary  There are several rivals for the

potential in the birth of banana original name.

chips with flavor.  Raising chosen means of

 Capability to engage with delivery, which may cause the

targeted consumers at a goods to be delayed.

specified moment.  Access to the location is hazy

 Possibility of providing a nice due to a lack of clarity.

waiting area for consumers.  Failed purchases may be

blamed on the owners, even if

they are not at fault.

D. MARKETING MIX

1. PRODUCT
a. Product Logo and it’s Description

Logo helps the business to be recognized or well known in the market and

is considered as the face of the business. This logo is inspired by the idea and

name of Banana Chips. It may also remind the people of the uniqueness of this

aspect. Some businesses may not bring much more attention but every logo has its

way of attracting customers.

Banana and flavors

o It represents the product itself.

The color yellow creates happiness and satisfaction to the customers.

Circle

o It represents originality, a wholeness of the product

I. Name of the Product

The business was named Flavoured Banana Chips name from its own

product as a combination of Flavors and Banana Chips. Banana Chips is a

well-known food that kids and adults like to eat, one of its ingredients is

banana, we didn't want it to be simple so we added sour cream, cheese

powder, and barbecue powder to make it more unique.

II. Properties of the Product

Flavoured Banana Chips is an innovation of other Banana chips. Because

unlike other boring banana chips. Banana chips is very unique and tasty
 because it tastes like sour cream, cheese powder, and barbecue powder, so you

can enjoy this snack. We think that Flavoured Banana Chips may be your next

favorite snack!

III. Uses of the product

Flavoured Banana Chips can be a snack because it is made by Banana with

flavor. Most people think banana chips as an unhealthy snack but now you can

buy "healthy" banana chips because it is homemade and cooked in a healthy

way and you can buy “healthy” because of our product.

IV. Target Market

The enterprise focuses on selling on citizens of Quezon, Nueva Ecija.

Flavoured Banana Chips is available for the age of 7 yrs. old and above. This

product can buy of any regardless of and social-economic status.

2. PRICE

a. Budget Plan

Expenses:

Gas per use Php 70.00

 Packaging (pastries brown box) Php 117.00

Ingredients:

Water Spinach Php 50.00

Flour Php 10.00

Cornstarch Php 10.00

Salt Php 3.00

Pepper Php 5.00

Egg Php 20.00

Oil Php 40.00

Vinegar Php 8.00

Cucumber Php 5.00

Onion Php 7.00

TOTAL COST: Php 345.00

b. Pricing Strategy

Unit Cost= Php 23.00 Selling Price= Unit Cost + Mark-Up

Mark-Up Rate= 50% 23.00 + 12.00 = Php 35.00

Target Return Price= Total Cost /Total Unit x Mark-Up Rate

= 345 / 15 x 50%
 = Php 12.00 (target return price)

c. Expected Return (Profit)

ERP= (Total Unit x Selling Price) – Total Cost

= (15 x 35.00) – 345

= 525 – 345

= Php 180.00 (expected return profit)

3. PLACE

The business establishment located at Quezon, Nueva Ecija. The

proponents chose this location because it is near in food court where most of the

people go by and easy to reach by the target customers.

4. PROMOTION

RECIPE

INGREDIENTS MENTIONED
 PROCEDURE

1. Separate the leaves from.

2. Wash the leaves and drain well.

3. Mix all the ingredients in a separate bowl. First are the dry ingredients then, the

liquid ones.

4. Heat the oil in the deep fryer.

5. Dip the water spinach on the mixture of ingredients and let the excess batter

drip before deep-frying.

6. Cook until nice and crunchy.

7. Drain well in a kitchen towel.

8. Serve with favorite dip.

PRODUCT MAKING AND TESTING DOCUMENTATION

To God be all the Highest Glory.