CHAPTER 5

MARKETING PLAN

A. OVERALL MARKETING STRATEYGY

Production
The production process generally involved a natural food craft recipe (to deliver an
authentic puto balanghoy) for the customers. The puto balanghoy offered exciting features with a
unique reatailing. It was clearly fullfiled the general requirements of eating puto balanghoy. This
clearly led to you to enjoy with remarkable tastes.

Pricing
The price of the product is not that expensive and complex variable in marketing
strategies. The pricing decision ultimately affects an organizations ability to stay in the market.

B. Sales and Tactics

The sales tactics of Dip it, Lick it, Puto Balanghoy

 Price off
 Freebies
 Flyers
These sales tactics were strategy offered during snacks time.
 Services and Warranty Policies

The store personnel ensured the proper information of the recipe for the safety to the customers
to buy our product. It also dah a services warranty for all unintentional prepared recipe for the customers.

Advertising and Promotion

Puto Balanghoy, we use website to maintain our product purchasing through our facebook
page. Customers were looked through the menu and chose their orders and place orders for takeout.

Prospected Location

Puto Balanghoy was located at Poblacion Makilala North Cotabato. The store location attracted
more and other walk in individual.

Distribution

The source of the raw materials were come at Poblacion, Makilala North, Cotabato. Our
business was operated within good location because the store is many adults, children and young people
nearby and easy to find the store.
 RECIPE PRICE

White chocolate

Php 10.00

Sesame seeds

Php 10.00

Nip
s
 Php 10.00

Sprinkles

Php10.00