4. COURTESY:- Being polite builds goodwill.

Ensure message is tactful.

5. CONCRETENESS:- Be specific not vague.
Use facts and figures to support your
message.
6. CONSIDERATION:- Being specific,
meaningful, and unambiguous.
• It aids the receiver in grasping the precise
concept.
7. COMPLETENESS:- Does the message
contain everything it needs to?
Include a call to action.
IMPORTANCE OF 7C'S OF COMMUNICATION
• When you wish to deliver a message or a
collection of information to an audience, the
seven C's of communication serve as a handy
checklist.
• Effective communication plays important role
in organizations, businesses and public
relations.
• The principles of effective communication
(7Cs) can provide opportunity to establish a
better society by educating people and
interacting in a way they can understand and
respond to your point of view.