The Winning Strategy

Hindustan Unilever is Indias Largest FMCG Company. Meeting everyday needs of millions of Indians, with brands touching lives of more than 700 mn Indians

The FMCG markets in India continue to be attractive and have grown in 2009-10

Many new competitive entries leading to significant increase in overall competitive intensity.

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Increased levels of inflation dampening market growth. Downward pressure on GDP growth due to poor monsoons. Volatile commodity prices affecting production.

Sustained strategy of growing business competitively, consistently and profitably.

Marketplace

Continuous Improvement

Brands Innovations

People

Winning

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Brands and innovations at the heart of operations. Innovation keeps the brands fresh, young and relevant Innovation in:
Products Proposition Communication Media

Driven by change in : incomes and aspirations, consumer habits, attitudes and behavior. Innovation ensures, brands evolve and adapt to the changes

Biggest opportunity lies in growing size of market through innovation driving market development

Strengthen and broaden relationship with consumers by working on areas of mutual benefit:
Consumer Research Shopper Behavior Merchandising

Outstanding Customer Service and in-store execution key to winning relationships

Sustained relationships will drive growth in the marketplace

Continuous improvement imperative to developing a customer and consumer led agile value chain.

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Prioritizing speed and flexibility in supply chain to deliver growth. This has enabled reduction in inventories, improved product freshness and reduced time to shelf.

Continuous improvement in production is facilitating better customer service, while improving operative efficiencies.

Return on marketing investments another important aspect for continuous improvement.

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At HUL, people are inherent strength. HR Strategy of developing and retaining talent. Right talent and organization vital to keeping pace with changing business environment.

Detailed talent and organizational readiness assessment to review skills and capabilities.

Rigorous performance management processes aimed at identifying the best performing teams and individuals.

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Reward systems are designed to encourage high performance culture. Leadership coaching and robust skill and competency assessment .

As India continues to grow, the consumer centric strategy is bound to be the Winning Strategy