• The pain point for the company could be a lack of standardized sales

training and development programs for its salespeople, leading to a lack of

consistent performance across different regions. It could also be the need
for proper performance evaluation metrics and tools to identify the gaps in
performance and productivity of salespeople.
Based on the information provided, the type of training required for each salesperson varies based on their individual
performance, experience, and age.

For the Jalandhar salesperson with 14 years of experience and an age of 40, training could focus on advanced sales
techniques, customer relationship management, and leadership skills.

For the Ludhiana salesperson with 13 years of experience and an age of 38, training could focus on developing
interpersonal and communication skills, negotiation skills, and sales pipeline management.

• For the Patiala salesperson with only 3 years of experience and an age of 26, training could focus on basic sales
techniques, product knowledge, and customer service skills.