LESSON 2

Com m u n i c a t i on in
ul ti c ult ur a l S e tt i ng s
M
G . S IA R Z A, L PT
Prepared By; IVY
 Setting Goals.
At the end of the lesson, you should be able to;

Distinguish the various contexts in which communication occurs;

Explain the relationships between culture and communication;

Evaluate messages and images and/or types of texts reflecting different cultures and write a critique
Tip to
Prese
about them.
nter:
Set a
time
limit
for
yours
elf by
using
 Communication Contexts

Communication Contexts pertains to the

personal, physical, social, psychological,
and cultural circumstances, among others
in which communication occurs.
 COMMUNICATION CONTEXTS
PERSONAL CONTEXT.
PHYSICAL CONTEXT. SOCIAL CONTEXT.
Involves the background of both
Pertains to the environment where It refers to the kind of relationship
the sender and the receiver of the
communication takes place. It that exists between the send and
message. It includes their
involves tangible factors which can the receiver.
education, religion, socioeconomic
01 02 be easily perceived by the senses 03
status, marital status and beliefs Ideally, you easily communicate
such as temperature, humidity, odor, people who are closer to you and
that greatly influence what and
lighting, and noise level. as such, you easily gain their
how they communicate.
It includes proximity, how far from or respect and understanding.
PSYCHOLOGICAL CONTEXT. how close the participants are to
It includes the emotions and feelings of each other, as well as the medium
CULTURAL CONTEXT.
the participants in the communication used in the sending the message.
One of the vital considerations in
04 process. It involves the judgement, 05 communication. It includes the sets
opinions, prejudices, attitudes, and of beliefs, value systems, guiding
perception toward each other which can principles, and assumptions based
play part in the transmission of messages. on one's race, ethnicity, age,
Hence, it is important to recognize one's gender, sexual orientation, gender
mood or overall emotional condition in identity, and religion within which
communication. communication happens.
 COMMUNICATION and
GLOBALIZATION
GLOBALIZATION
• is a term that implies the growth of economic, political, and cultural
assimilation and interconnectedness of different cultures which result in
the integration of people across the globe (Gamble et al., 2013).
• Related to globalization is DIVERSITY- the concept that endures respect,
acceptance, and understanding. It recognizes that people are unique from
each other with respect to their age, gender, race, ethnicity, culture, socio-
economic status, educational background, and ideologies.
MEDIATED COMMUNICATION
The most significant development in communication is
the advent of smartphones and the accessibility of the
internet that has made communication fast, accessible,
virtual, and global. Communication has now become
"mediated". This suggests that there are other options by
which one can communicate such as;

• Text messaging,
• video calling/ conferencing
• emailing
• chatting online, and
• posting on social media
Thank you for listening!
Don't hesitate to ask any questions!