COMMUNICATION IN

MULTICULTURAL
SETTINGS
GETTING STARTED
Recall a time when you had to talk with or write to someone
from a different region, religion, race, nationality, or culture. How
did it go? Was it easy or difficult? What challenges did you
encounter and how did you address them?
Objectives
At the end of the lesson, you should be able to:
1. Distinguish the various contexts in which communication occurs;
2. Explain the relationship between culture and communication;
3. Compare and contrast culturally related terms to increase
intercultural awareness and sensitivity in communicating ideas;
4. Evaluate messages and images and/or types of texts reflecting
different cultures and write a critique about them.
COMMUNICATION CONTEXTS

Personal Context
-it involves the background of both the sender and receiver of
the message.
Education
Religion
Socioeconomic status
Marital Status
Beliefs
Physical Context
-pertains to the environment where communication takes place.

Temperature
Humidity
Odor
Lighting
Noise level
Proximity
Virtual Environment (Facebook, messenger, email, skype,
Instagram)
Social Context
- Refers to the kind of relationship that exists between
the sender and the receiver.

Friends, siblings, parents, classmates

Psychological Context
One of the vital considerations in communication.

It includes set of beliefs, value systems, guiding principles, and

assumptions, based on one’s race, ethnicity, age, gender, sexual
orientation, gender identity, religion
Pause and Reflect
Think about the recent communication encounter that you had.
Can you consider it successful? Why or why not? What specific
context/s did you consider either consciously or unconsciously?
How did the context/s affect the outcome?
TASK

Create a slogan about Filipino values. You can use English or

Filipino in expressing your message. This will be created in a
short bondpaper to be passed on December 6, 2022.