Lesson 2: Principles and

Ethics of Communication
 Principles of Communication

1. Communication is transactional.

When a message is sent, a reply is expected.

 Principles of Communication

2. Communication is inevitable.
It is impossible not to communicate.
 Principles of Communication

3. Communication is goal-oriented.
When you communicate, you have goals
in mind.
 Principles of Communication

4. Communication has various levels.

Intrapersonal
Interpersonal
Small Group
Mass
 Principles of Communication
5. Communication is complex.
Communication is so complex that it
entails a lot of processes, which can occur
simultaneously.

Once something is said, it cannot be

taken back.
 Principles of Communication
6. Communication can be learned.
Despite the complexity of communication,
it is a skill that can be learned.
 Principles of Communication

7. Communication is relational.
Immediacy and Control.
 Principles of Communication
8. Communication is guided by
culture.
Cultural background of communicators.
 ETHICS IN COMMUNICATION

1. Ethical communicators are honest.

Good communicators never lie and
deceive other people.
 ETHICS IN COMMUNICATION

2. Ethical communicators are well

aware of the consequence of their
thoughts and actions.

The way you communicate can build or

ruin your reputation.
 ETHICS IN COMMUNICATION

3. Ethical communicators value

diversity and respect other’s
opinions.

Respect means showing regard or

consideration for others and their ideas
even if you don’t agree with them.
 ETHICS IN COMMUNICATION

4. Ethical communicators are just

and fair.

To be just and fair is to be impartial and

objective.
THINK IT OVER
Read the following questions carefully and answer them
concisely.
1. In understanding communication fully, what are the four key
terms that need to be included? What does each term imply
in relation to communication?
2. Consider this situation. Your classmate Joshua told you that
he would be unable to attend your English class because he
is not feeling well. However, you saw him enter a computer
shop. During your English class, your professor asked you if
you know the reason for Joshua’s absence. How will you
respond to your professor?
3. Why ethics in communication important?