Welcome to the discussion on

Merchandising
To know about Merchandising we
should have to know the followings
 What is Merchandising?
 Who are Merchandisers?
 The qualities a Merchandiser should have
 What are the responsibilities of a Merchandiser?
 What are the responsibilities of a Junior Merchandiser?
 Works involved in Merchandising
 Role & Necessity of a Merchandiser in Garments Trade
What is Merchandising?

 The Word Merchandising came from Merchant.

 The work of Merchant is to buy and sell.
 So Merchandising is to buy and sell products in a reasonable
profit i.e. Merchandising means Trading.
 In common sense in Garments Trade Merchandising is
Buy (Fabrics+ Accessories) Process  Sell (RMG)
Who are Merchandisers?

 The Person who deals with Trade, he/she is a Merchandiser.

 The person who deals with the Garments Trade is a
Garments Merchandiser.
 The qualities, a Merchandiser
should have
 Should be technically sound having clear conception about:
1. Textile fiber, yarn & fabrics
2. Dyeing, printing & finishing
3. Garments Manufacturing, washing and dyeing
4. Garments and other testing.
 Should have knowledge about collection of an order.
 Should have knowledge about Production Planning & Scheduling.
 Should have knowledge about sourcing of material
 Self-motivated and working ability, smart with fluent speaking and
writing ability in English.
 Should have knowledge about costing & commercial activities an so on.
 Should have knowledge about fabric and thread consumption.
What are the responsibilities of a
Merchandiser?
 Sample development.
 Price negotiation.
 Order confirmation.
 L.C. opening. [Import Section].
 Sourcing of materials.
 Material collection.
 Quality checking.
 Production planning and control.
 Arranging final inspection.
 Arranging shipment. [Export Section].
 What are the responsibilities of a
Junior Merchandiser?
 Quantity: He should check the supplied goods’ quantity from inventory
report.
 Quality: Should check the quality of the supplied goods and get
approval from the concern buying office.
 P.P. (Pre Production) Meeting: the scheduling is done and target is also
fixed up. Meeting is arranged by the Junior Merchandiser but headed by
the Senior Merchandiser. Quality Manager, Maintenance Manage etc. may
be present in this meeting.
 Supplying Order Sheet to individual production unit: After checking
Quantity, Quality and after the Pre Production Meeting, the Junior
Merchandiser prepares & supplies the Order Sheet to the production units.
 production Monitoring as per target & report to Senior Merchandiser.
 Arranging final inspection.
 Arranging shipment.
 Works involved in Merchandising
Practically a Merchandiser should do the following works

Searching the buyer, showing him the company profile and convince
him to place order with the merchandiser’s factory.
If buyer shows interest, then collect PDM (product Development
Manual) from him.
Prepare costing according to the PDM and submit with the consent of
the higher authority.
Make sample and try to get approval.
When the costing and samples are approved, request the buyer to
confirm the order and to confirm the total order qty. per style along with
lead time.
Prepare a TNA(Time and Action) plan with the buyer to meet the
shipment without any problem.
If everything is ok, then place order with the fabric and accessories
supplier.
 Works involved in Merchandising
 Request the suppliers to submit sample to get approval from buyer.
Issue B/B L/C in favor of buyer against Sales Contract.
 Request the buyer to provide color and size breakdown and request the
supplier to produce as per this breakdown.
 After getting approval, request the supplier for bulk production and in
house the materials according the TNA.
 Submit the sample according to the sample TNA provided by the buyer
and approve them.
 Arrange PP meeting and go to bulk production.
 Request the buyer to provide PO and to open Master L/C and adjust the
sales contract against the master L/C.
 Make packing list and get approval
 Submit all the documents to the commercial dept. before at least one
week of shipment.
 Arrange final inspection as per consent of the buyer. Final inspection
may be done by the buyer’s representative or any Third party
organization.
 Works involved in Merchandising
 If goods pass the inspection then inform the commercial dept. and
dispatch the goods to the port to hand over to the CNF (Clearer and
Forwarder)
 CNF will forward the goods to the vessel.
 After receiving the goods, if the buyer provides acceptance, collect
payment as per L/C terms and conditions.
Role & Necessity of a Merchandiser in
Garments Trade

 A Merchandiser plays vital role in garments trade.

 Basically a Merchandiser is the heart of the trade.
 The collaboration between buyer and factory, the synchronization of
production & quality department is done by the Merchandisers.
 Merchandisers are responsible for the total order and shipment.
Thanks a lot
Q&A