Company Background Freecharge

• Recharge / Bill Payment facility to any Prepaid/Post

Paid Mobile, DTH, Data Cards and other Bill payment
• FreeCharge, a wholly owned subsidiary of Axis Bank
Utilities. 
Limited
• Registered User Base: 80+ Million & Growing
• Payment destination for Internet users across
• Transacting User Base: 2 Million
the country with over 100+ Million Users.
• MAU: 80 Lakhs
• Launched our wallet in September 2015
• Transaction Per Day: 9-10 Lakhs
• More about FreeCharge
• ATV : Rs.350
• 75-80% Users < 30 Year
• 70% Transactions from Metro & Tier 1 Cities

2
Benefits
• Direct Marketing Tool at minimum Cost partnership with Freecharge.

• ZERO Cost – No overhead, logistic, branding cost involved.

• Max Reach – Pull Wider customer base tier-1, tire-2, tire-3 city.

• New User – Acquire New User & All users

• Lean Period - Increase footfall during the lean periods in a day or season.
Objective
• Listing of your Exclusive Coupons on Freecharge App and Website.

• Brand Promotion PAN India.

• Enabling Discovery by New User across India.

• Exclusive Promotional Campaigns.

 How it Works

1) User opens the Freecharge App.

2) Clicks on Deals Logo on Home Page.
3) Chooses Desired Coupons.
4) Checks the Details and T&C.
5) Checks out by making payment.

5
Deal Carousal Banner

User can search for Coupons in All

Coupons category or choose
coupons from their desired category.

User can search deal

by:
1. Brand Name
2. Category
3. Food, etc..
User can check the Description of the
Coupon.

User checks out and gets Email and

SMS Notification of the Transaction.
 How to redeem
 User buy deal on FreeCharge App.
 Received a unique promo code over SMS, Email & over App.
 Reserve a table using IVR call or directly call the restaurant to reserve
the table.
 Show the coupon at the time of billing.
 Pay via any mode.

8
The Freecharge Way – Our Partnership DNA

Presence in all Major Metro Cities

9
 How do we promote?

• Freecharge App: 30 million+ App visits every month

• Mobile – We send SMS to user daily, featuring exclusively the deal that your business is
offering.

• Email – On Recharge / Bill Payment emails sent to consumer again giving visibility to your
brand.

• Social Media – Facebook and Twitter are used aggressively to promote Coupons, based upon
the daily transactions.