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  • MKT460

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    Ahmed Azim
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    The document outlines a promotions strategy that includes digital marketing through social media platforms like Facebook, Instagram, and YouTube as well as support media like billboards, public transport advertising, posters, and newspapers. It also discusses PR strategy through word-of-mouth, maintaining a positive reputation, and proactive PR. Additionally, it mentions sales promotions tactics like sponsorships, product placement, and in-store marketing. Finally, it briefly outlines branding strategy elements such as brand architecture, equity, and positioning.

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    The document outlines a promotions strategy that includes digital marketing through social media platforms like Facebook, Instagram, and YouTube as well as support media like billboards, public transport advertising, posters, and newspapers. It also discusses PR strategy through word-of-mouth, maintaining a positive reputation, and proactive PR. Additionally, it mentions sales promotions tactics like sponsorships, product placement, and in-store marketing. Finally, it briefly outlines branding strategy elements such as brand architecture, equity, and positioning.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views4 pages

    MKT460

    Uploaded by

    Ahmed Azim
    The document outlines a promotions strategy that includes digital marketing through social media platforms like Facebook, Instagram, and YouTube as well as support media like billboards, public transport advertising, posters, and newspapers. It also discusses PR strategy through word-of-mouth, maintaining a positive reputation, and proactive PR. Additionally, it mentions sales promotions tactics like sponsorships, product placement, and in-store marketing. Finally, it briefly outlines branding strategy elements such as brand architecture, equity, and positioning.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    PROMOTIONS

     Digital Marketing STRATEGY


    • Facebook
    • Instagram
     SEO • YouTube

    • Social media marketing


    PROMOTIONS
    Promotions y
     Support Media STRATEGY
     Billboard
     Public Transport
     Poster
     Newspaper

     PR Strategy
     Word of mouth
     Positive Reputation
     Proactive PR
    PROMOTIONS
    • Promotions
     Sales Promotions
    STRATEGY
     Sponsorships

     Product placement

     In–store marketing
    BRANDING
     Brand Architecture Strategy STRATEGY
     House of Brands (Bashundhara Group)

     Brand Equity

     Brand name awareness


     Brand loyalty
     Perceived quality

     Brand Positioning

     Positioned on the basis of health,


    hygiene and excellence

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