BRANDING

PRESENTATION
MSH NEW PET FOOD PRODUCT
MSH BACKGROUND

MSH having good

market position

Due to over-growing
Goal-Dominant competition, MSH
Market Position needs to revise
strategies

Effective Digital
Marketing of the Introduction of new
New Pet Food pet food product
Product
WHO IS THE TARGET MARKET?

Target Market of MSH

Cat Biscuits
Psychographic Segmentation:
Customers from various beliefs,
religion, races and culture.

Demographic Segmentation:
Customers of different age groups,
social classes, especially pet-lovers.
Dog Biscuits
Behavioral Segmentation:
High-social class society,
investing huge money on
Pet Services
WHAT WILL BE THE NEW PRODUCT’S
OBJECTIVES ?

Prominent market Value of MSH

Enhancement of Customer Loyalty

Objectives
Media Marketing for MSH products
Competing with other big names in Adoption of advanced Digital
market
WHAT WILL BE THE NEW PRODUCT POSITION
AND COMPETITIVE PRICING STRATEGY?

Product Position
• Attribute
• Competition
• Social Preference
• Depending on audience
• Pet-care marts
• Market Competitive places

Product Pricing
• Market-Competitive Price
• Cheap Price at introduction of product
• Increase in price after market demand and increased customer loyalty
WHAT WILL BE THE PACKAGING, PROMOTION
AND PLACEMENT OF NEW PRODUCT?

Packaging Promotion Placement

• Eco-Friendly • Digital Marketing • Stores
Packaging • SEO, SEM • Pet-care centers
• Logo Designing • T.V Commercials • Veterinary Clinics
• Attractive and • Social Media Use • Pharmacies
Unique packing • Complimentary • Marts
Offers • Wholesale Shops
Brand Rollout Brand Strategy Research and
• Brand Name • Brand Positioning Discovery
• Identity Design(Logo) • Value Proposition • Market
• Product Packaging • Brand Personality • Consumer
• Sales Materials • Brand Values and Attributes • Competition
• Care Brand Messages • Operation
• Demands
BRAND PROCESS BY MSH
BRANDING PLANNING STRATEGY BY MSH

Planning
• Prioritized Tactics
• Connection Planning
• Budget
• Timelines

Website Designing
• Website Planning
• Tools and Functionality
• Concept, Copy and Design
• Programming
• Search Optimization
• Maintenance
 MARKETING STRATEGIES BY MSH:

Digital Traditional
Advertisin Email Content
Advertisin
g Marketing Marketing
g

Web Presentatio POP Direct

Videos ns Displays Response
INCREASE IN CUSTOMER LOYALTY, INSIGHT
AND INVOLVEMENT
Search
Social Media
Engine
Strategy
Optimization

Pay Per Online

Click(PPC) Advertising

Affiliate and
Partner Online PR
Marketing
 REFERENCES
• Chaffey, D., & Smith, P. (2017). Digital Marketing Excellence. https://doi.org/10.4324/9781315640341
• Shaw, E. H. (2012). Journal of Historical Research in Marketing. Journal of Historical Research in
Marketing | Emerald Insight. https://www.emerald.com/insight/publication/issn/1755-750X
• Lin, S.-M. (2011). Marketing mix (7P) and performance assessment of Western fast food industry in
Taiwan: An application by associating DEMATEL (Decision making Trial and Evaluation Laboratory)
and ANP (Analytic Network Process). African Journal Of Business Management, 5(26).
https://doi.org/10.5897/ajbm11.894
• Varadarajan, R. (2009). Strategic marketing and marketing strategy: domain, definition, fundamental
issues and foundational premises. Journal of the Academy of Marketing Science, 38(2), 119–140.
https://doi.org/10.1007/s11747-009-0176-7
• Li, F., Larimo, J., & Leonidou, L. C. (2020). Social media marketing strategy: definition,
conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing
Science, 49(1), 51–70. https://doi.org/10.1007/s11747-020-00733-3