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  • PUMA

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    Harshit Ranga
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    Puma segments its market based on geographic, demographic, psychographic, and behavioral factors. Its marketing strategy focuses on repositioning the brand, improving sales and distribution, expanding its online store, and advertising. Its strategic priorities are building brand heat, strengthening women's products, improving distribution, reorganizing, growing basketball, local relevance, and sustainability.

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    Segmentation and Positioning of Puma

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    Puma segments its market based on geographic, demographic, psychographic, and behavioral factors. Its marketing strategy focuses on repositioning the brand, improving sales and distribution, expanding its online store, and advertising. Its strategic priorities are building brand heat, strengthening women's products, improving distribution, reorganizing, growing basketball, local relevance, and sustainability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    25 views6 pages

    PUMA

    Uploaded by

    Harshit Ranga
    Puma segments its market based on geographic, demographic, psychographic, and behavioral factors. Its marketing strategy focuses on repositioning the brand, improving sales and distribution, expanding its online store, and advertising. Its strategic priorities are building brand heat, strengthening women's products, improving distribution, reorganizing, growing basketball, local relevance, and sustainability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Segmentation Targeting and Positioning of Puma

    Puma Segment its market 4 Factors:


    • Geographic Segmentation
    Market • Demographic Segmentation
    Segmentation • Psychographic Segmentation
    of Puma • Behavioral Segmentation
    There are 5 major factors:
    • Repositioning the brand with brand
    ambassadors and sponsorship
    Marketing • Improved quality of sales and
    Strategy of distribution strategy
    Puma • Online web shop
    • Expand market segment with
    different strategy
    • Advertising on media
    Positioning
    • Brand Heat
    • Product
    • Women’s
    Strategic • Distribution
    Priorities of • Organization
    Puma • Basketball
    • Local Relevance
    • Sustainability

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