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  • 6 Benefits of Marketing Strategy 4 Stages of Product Life Cycle

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    DEVERA, ROGELIO JR., C.
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    This document outlines the benefits of developing a marketing strategy, including providing clear direction, focusing on target audiences, optimizing resource allocation, maintaining consistency, and enabling long-term growth and adaptability. It also discusses the key drivers of an effective marketing strategy such as market segmentation, value propositions, competitive analysis, market research, and positioning/branding. Finally, it briefly covers the 4 stages of a product life cycle and 9 pricing objectives and policies.

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    This document outlines the benefits of developing a marketing strategy, including providing clear direction, focusing on target audiences, optimizing resource allocation, maintaining consistency, and enabling long-term growth and adaptability. It also discusses the key drivers of an effective marketing strategy such as market segmentation, value propositions, competitive analysis, market research, and positioning/branding. Finally, it briefly covers the 4 stages of a product life cycle and 9 pricing objectives and policies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    1 views1 page

    6 Benefits of Marketing Strategy 4 Stages of Product Life Cycle

    Uploaded by

    DEVERA, ROGELIO JR., C.
    This document outlines the benefits of developing a marketing strategy, including providing clear direction, focusing on target audiences, optimizing resource allocation, maintaining consistency, and enabling long-term growth and adaptability. It also discusses the key drivers of an effective marketing strategy such as market segmentation, value propositions, competitive analysis, market research, and positioning/branding. Finally, it briefly covers the 4 stages of a product life cycle and 9 pricing objectives and policies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    6 benefits of marketing strategy 4 Stages of Product Life Cycle:

    • Clear Direction 1. Introduction


    • Focus on Target Audience 2. Growth
    • Optimized Resource Allocation 3. Maturity
    • Consistency 4. Decline
    • Long-Term Growth
    • Adaptability 9 pricing objective and policies
    OBJECTIVES
    6 key driver of marketing strategy • Achieving a target Return on Investment
    Key Drivers of Marketing Strategy • Price Stability
    • Market Segmentation and Targeting • Achieving Market Share
    • Value Proposition • Prevention of Competition
    • Competitive Analysis • Increased Profits
    • Market Research and Insights POLICIES
    • Positioning and Branding • Cost-based Pricing Policy
    • Marketing Channels and Tactics • Value-based Pricing Policy
    • Demand-based Pricing Policy
    5 Marketing Strategies • Competition-based Pricing Policy
    • Influencer Marketing Strategy
    • Affiliation Marketing strategy
    • Search Engine Optimization (SEO) and
    Content Marketing Strategy
    • Social Media Marketing Strategy
    • Email Marketing Strategy

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