Puma’s MIS

• Market research
• Sales data analysis
• Customer relationship management
• Social media monitoring
Marketing Plan of PUMA
Business goal
• To be the fastest sports brand in the world.

Marketing goal
• Creating Brand heat, develop product ranges that are right for consumers, build a
comprehensive offer for women, improve the quality of our distribution.

Message
• Keep pushing forward
• It is to be the fastest sport's brand in the world
Target audience

• The brand customers base is led by young people between the ages of 20and 25.

Strategy

• puma Brand has used a combination of geographic, demographic and

psychographic Targeting strategy for many years.
Strategies Of PUMA
• Brand heat
• develop product ranges that are right for consumer’s
• build comprehensive offer for women
• improve the quality of our distribution
• increase speed and efficiency of our organization infrastructure
 Marketing environment of PUMA
• Puma is a global sportswear brand that operates in a dynamic and competitive
marketing environment. The marketing environment refers to the external factors that
affect a company's ability to create and maintain successful customer relationships.
Puma operates in a macro-environment that includes :

1. economic factors
2.Demographic factors
3.technological factors
4.Political and legal factors
5.Cultural factors
Customer Satisfaction
• A customer satisfaction report include various metrics such as customer loyalty,
customer retention, Net Promoter Score (NPS), customer complaints, and
feedback.PUMA is ranked #4 for NPS among its competitors. Vans and Nike come
in first and second, with adidas coming in at third. Among those competitors, it is
the second most valued company behind Nike.
• Listen to your customers
• Provide excellent customer service
• Offer personalized experiences
• Be reliable and consistent
• Communicate effectively
 Marketing Mix of PUMA

Marketing mix refers to Price, Product, Place, and Promotion. All of these marketing
mixes are interlinked with each other which is then used by puma to develop its
marketing strategy.