Presentation on

Uber Eats

Program: MBA
Presenter: Md. Mezbah Uddin Chy
ID: 22264043
Course Code: MGT501
Section: 02
What is Uber Eats?

• An online food ordering and delivery platform

• Started their journey in Bangladesh on April 2019
• Were struggling for more than a year
• Discontinued operations in Bangladesh from June 2nd, 2020
 What were the challenges Uber Eats faced?

• Other leading competitors in market

• Same services & partnerships

• Less Brand positioning & Marketing

• No Unique Selling Proposition (USP)
Foodpanda Bangladesh has launched
its newest campaign
featuring Tamim Iqbal as the brand
ambassador stating the hard job of a
delivery man.

Pathao, collaborating with Cineplex,

is setting up a “Spot the Joker”
contest. If you spot a Pathao foodman
dressed as the Joker carrying the
Pathao food bag anywhere in the
Dhaka city, take a picture of him and
post it on Facebook and or Instagram,
publicly, with the hashtag.
 What could be done by Uber Eats to sustain in
Bangladesh?

• Vast Promotional & Marketing campaigns could be arranged

• Sponsorships could be offered

• Establishing an USP could be a competitive advantage

Thanks everyone for being Patient!