Institute of cooperative and corporate

management research and training

Assignment of
Consumer Behavior and Advertising
Management

Submitted by Submitted to
Saumya Saxena Dr Nivi Srivatsava
Comparison between advertisement strategy of maggi and yippee
[INSTANT NOODLES]
 About maggi
History: Maggi, a brand originating in Switzerland in
the late 19th century, has become a global household
name.

Iconic Status: With its introduction in India in the

1980s, Maggi quickly gained popularity as a go-to
choice for convenient and delicious meals.
Current Brand
Diverse Product Range: Maggi extends beyond its ambassador of maggi
signature noodles, offering an array of products, is RISHAB PANT
including sauces, soups, and seasonings.
 Advertisement strategy of maggi

 The Maggi advertisement featuring the tagline "Maggi with goodness of

iron," depicts a scenario where a child faces exam failure.

 The ad likely emphasizes Maggi as a source of comfort and nourishment

during challenging times, highlighting its nutritional value with added iron.

 The message suggests that Maggi can be a positive and supportive choice
even in difficult moments.

 Thus every other advertisement of maggi this one also connect emotionally
with the audience and also motivate them to share their experience
Link-
https://youtu.be/X24xeOdL
Hqc?si=Gwve-7HpRz1OnAZz
 About yippee
Establishment: Yippee, a brand under the umbrella
of ITC Limited, entered the Indian market with a
focus on delivering flavorful and innovative noodle
experiences.
Market Position: Yippee has carved a niche for
itself in the market, emphasizing quality and taste
in its products. CURRENT BRAND
AMBASSADOR OF
Key Offerings: Yippee offers a range of noodle MS DHONI
variants, each aiming to provide a distinct and
enjoyable taste experience.
 Advertisement strategy of YIPPEE

 The Yippee advertisement aims to portray a delightful and joyful experience

associated with consuming their noodles. Through the use of vibrant visuals,
catchy jingles, and a focus on the happiness of children, the advertisement
seeks to create a positive and memorable impression.

 Additionally, the tagline "Why just be HAPPY when you can be YIPPEE"
suggests that Yippee noodles not only bring joy but also offer a delicious
experience, enticing consumers to associate the product with both excitement
and great taste.

 The target audience for Yippee advertisements is primarily children.

LINK https://www.youtube.com/watch?v=lNevV1llo-
o
 COMPARISON OF MAGGI AND YIPPEE

While Maggi highlights nutritional aspects and convenience, Yippee

focuses on the emotional experience and the delight of consuming
their noodles.

Maggi's messaging is more diversified, appealing to a broader

audience, whereas Yippee's approach is specifically tailored to
resonate with children and their sense of joy.
THANK YOU