Planning

Session 3 : Prof Parveen Kaur

Agenda
❑ Why Planning
❑ Planning process
❑ Types of Planning
❑ Overview of Strategic Planning tools
❑ Business Continuity Planning

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3
 Why Planning?

Why Planning is essential? Attention To Goals

Planning is the base for other functions of
management, like organizing, providing
Momentum and controlling
managers at all levels remain attentive
towards achieving the goals.
Safeguard Against Uncertainty & Make
Organisation More Effective
.
Forecasting , Proactivity

Basis of Managerial Control

Pervasiveness, Reviewed at each stage

Establishment of Unity and Coordination

All activities lead to the achievement of
organizational goals
What happens when you don’t plan ?
 In which country out of the two do we have more Starbucks stores?

China

Starbucks locations :Australia as of 2021 is 58 In 2021, there were 4704 company-operated Starbucks
stores in China,.The
goal is to open a new store
every fifteen hours until the year 2022.

Source :www.statista.com
'If you fail to plan, you are planning to fail'
https://www.youtube.com/watch?v=_FGUkxn5kZQ
Why there are almost no Starbucks in Australia?
Starbucks failed Expansion Plan !!!

https://www.cnbc.com/2018/07/20/starbucks-australia-coffee-failure.html
 Starbucks failed Expansion Plan !!!
Case Facts
Fo
u nd
Australia’s Deep Love for Coffee – Didn’t work for Starbucks ed
Opened in Australia in 2000 and grew to nearly 90 Locations in 2008. In i n
31
2008 itself it closed more than 70 % stores throughout the continent . Ma
rc
h1
HQ 97
Moved Too quickly , Se 1
When they launched , they launched too rapidly …..
att
le ,
U.
S.
A
Ho
Australia’s already thriving coffee culture – A challenge wa
r d
Australian café industry was expected to hit more that $ 6 Billion in Sc
revenue in 2018 . Demographics played a role , Took coffee seriously. hu
ltz
Barista competitions
33
,83
3 St
Consumer Tastes & Preferences & Pricing o re
Sweeter Coffee @ higher price s

www.free-powerpoint-templates-design.com
 Current Status

U.
Starbucks hasn’t given up in Australia just yet. The S.
A
15
company has started to slowly open more locations in the ,46
6s
country to
r es
Ch
ina
47
04
s to
Today, there are 39 locations in the Brisbane, Melbourne, re
s
Ind
Gold Coast and Sydney areas, catering to tourists who visit ia
those parts of the country IN 2020 22
1s
to
re
s
TA
TA
St
ar
b uc
ks

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 Group Assignment

1. What could Starbucks have done differently in 2000 to produce a different outcome for the
growth of their brand in Australia?

2. Find out reasons why Starbucks did so well in China ?

Types of Plans

Proximal & Distal Goals

How to Make a Plan That Works-Outline the steps for creating an effective plan.
Planning Tools

1.Goal Setting
2.SMART Goals- BHAGS
3.MBO
4.Contingency planning
MBO –Management By Objectives

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 MBO is a planning system requiring each manager to be involved in the total planning
process by participating in establishing the objectives for his own department and for higher levels
in the organization.

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 Planning Process
Environmental Scanning
Establishing Sequence of activities
Establishing
Environmental
Sequence of
Scanning
Objectives
Formulation of Derivate Plans Formulation Establishing Objectives
Establishing
of Derivative
Objectives
Plans

Choice of Alternative Plans Choice of

Planning Planning Premises
Alternative
Premises
Plans

Evaluation of Identification of
Evaluation of alternatives Identification of Alternatives
alternatives Alternatives
https://
jamboard.google.com/d/
1kMrR90rrDpzqTF33lSIdT6
dK0PRwKcP2m7FaqpYEn7
8/edit?usp=sharing
https://yourstory.com/2020/08/byjus-byju-raveendran-son-nish-whitehat-jr-
edtech/amp?utm_pageloadtype=scroll
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THANKS!
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