• Lakhal Imane 

• Zbayar Ikram 
• Marzak Raouya 
• Soudou Noha 
• Rhamchaoui Mina 
• Zaghmari Nassim 
• Maftouhi Aymane
Professor: Mr. Ahmed
HAMDI
 INTRODUCTION

ZARA’S SUPPLY CHAIN 

STRATEGIC FIT 

Table of COMPETITIVE ADVANTAGES OF

ZARA

content ZARA VS SHEIN

RECOMMENDATIONS TO BETTER
SATISFY CUSTOMERS

CONCLUSION 
INTRODUCTION
ZARA'S SUPPLY CHAIN
Strategic fit 
1- Understanding the customer and supply
chain uncertainty:
2- Understand the supply chain capabilities:
Figure 3: ZARA’s position on the responsiveness spectrum
3-Achieving strategic fit: 
Competitive
advantage 
 Information
Sourcing decision
Drivers of Facilities
Zara  Inventory
Transportation
Price
Zara versus Shein
1- place 2-Shipping 3-Returns 4-Measures 5-Style

6- Pricing and 7-Quality

promotion
Recommendations
CONCLUSION
THANK YOU