Entrepreneurship

CRAFT CLUSTER

Kamakshi Handloom Weavers- Marketing Opportunities

Guided by – Prof. TS Nethravati Submitted By- Neha Kabra

Aditi Gogia Sakshi Sukhla
Jasleen Kour Shruti Jhunjhunwala
Mansi Agarwal Sreeraj Ravindran
 MR. R. MANJUNATH
BILEMAGGA(President)

RAMADEVA NILAYA, 4th ‘E’

CROSS VRUSHABHAVATHI
NAGARA KAMAKSHIPALYA,
BENGALURU

560001

SRI KAMAKSHI
HANDLOOM
 INTRODUCTION

REGISTERED ACHIEVMENTS VERIFIED SELLER TRENDY

In year 2014 • Listed in top list of Listed in Trade It is the go-to-place

Suppliers India’s list of verified for keeping yourself
• Deals with one of sellers- supreme in sync with the
top Suppliers quality of Silk latest trends.
Sarees.
 EXISTING 4P’S
Product

Promotion
Marketing Price
Mix

Place
PRODUCTS
o Kurtis/Salwar-sets
o Khadi products
o Handloom Handbags
o Lehenga sets/Half-saree sets
o Kalamkari art
o Latest trends can be used
o Threads
o Fabrics
 PRICE
Rs. 15000 and above
Higher Income Group
Rs. 5000-15000
Rs. 1000-5000 Upper Middle class

Low – Middle class

 PLACE

EAST NORTH

WEST SOUTH
 PROMOTIONS
Social media

Exhibitions

Seminars

Pop-up stores

Tie-up with colleges

Co-working spaces
Presentations are communication tools that can
be demonstrations, speeches, reports, and more.

MARKETING
OPPORTUNITIES
 UNIQUE SELLING
PROPOSITION

Welcoming Experienced Staff In-House Expert

Experience
The store interiors are tasteful and offer
a welcoming experience
Established its name in the apparel industry
with an experienced staff.
Understands fashion and styling and has
dedication to customer service.
In-House Expert, who guides you and
help you in selecting the outfit according
to your personality, are also available for
better customer experience.
LEARNING OUTCOMES
The marketing mix is a very important aspect of creating a marketing strategy.

Social tools can also help to strengthen brand perception by communicating core values to a
wider audience.

Having a pan India presence rather than concentrating on a particular geographic region is vital
for the economic well being of the company.

Attracting and retaining the new customers are the things which should not be overlooked.
.

CONCLUSION
.

Marketing plays a very important role in every organisation as it

enhance the efficiency and effectiveness of working of the company.

It is very important for every company to increase its area of

distribution to increase the sales of company.

According to the demand and interest of the market, alteration of

the marketing mix is always called for.