Luxury brand management

YVES SAINT LAURENT

Timeline

Key dates in the life of Yves Saint Laurent, the

French fashion designer and his company.
 ONSET
A brief history of the French luxury fashion designer

1936 1954 1955 1957 1958 1960

Born on August 1, Moves to Paris Hired as a Dior dies First couture Dior conservative
in Oran, Algeria. to study design design unexpectedly in collection for Dior, clientele and
Wins three of assistant by Italy. the Trapeze Line. executives
the four first Christian Dior. Saint Laurent is Rave reviews. outraged with his
prizes. appointed the Meets future lover "Beat Look"
International house's chief and business Inspired from the
Wool Secretariat designer. partner, Pierre streets of Paris.
competition. Berge.
 POPULAR PHASE
A brief history of establishing YSL brand

1961 1965 1973 1977 1983 1989

Launches Launch of Unfounded
YSL and Berge His "Mondrian" After a period of
"Opium" "Paris" perfume. press reports
start living dresses take doing only
perfume. First designer to claim designer
together Paris by storm. ready-to-wear,
Rumours of have a is suffering from
Found the returns to
death. retrospective AIDS.
couture house couture
'Long live dedicated to his
YSL wins a lawsuit
Yves Saint work in his own
against Dior for
Laurent! ' lifetime.
unfair dismissal.
 1
2

1990 3
Speculation 4
about his 1991
health after he
5
Saint Laurent
is admitted to discusses his 1999 6
hospital in drug problems,
Gucci takes over
Paris. homosexuality
2000
Sanofi, the
Fails to attend for the first
parent company
Ford is 2002
ready-to-wear time in an appointed to
of YSL and In January, he 2007
show, nervous interview with replace Berge.
appoint their marks the 40th
exhaustion. the newspaper A YSL museum Saint Laurent
own creative anniversary of
Le Figaro. opens in Paris. dies on June 1
director, Tom his couture
in Paris
Ford. house, and
formally
announces his
retirement.

DECLINE STAGE
 1 2 3 4 5 6

2009 2012 2013 2015-16 2018 PRESENT

YSL's few stores Hedi Slimane Counterfeit goods Slimane to revive Saint Laurent Saint Laurent to
closed. appointed creative sold by Parisian SL line. comes to India. skip Paris fashion
New york store director. boutique Colette. After a year he Delhi, Chanakya week due to
closed. Had worked with Brand renames to leaves. mall. corona virus.
Dior until 2007. Saint Laurent.

AFTERMATH
YSL Legacy
PRESENTED BY
MFM Semester III

AAQUIB SANEEN
MUKUND VERMA
SHRUTI JHUNJHUNWALA
SREERAJ RAVINDRAN
VAISHNAVI KONGE
Yves Saint Laurent presentation