CHAPTER

1 10
Intellectual Property
Management
 Learning Outcomes

At the end of this chapter, you should be able to:

•List the MyIPO objectives

•Describe the forms of intellectual property (IP) protection

•Explain the functions of MyIPO

•Demonstrate the importance of IP protection

•Explain international agreements, conventions and treaties

involved in IP

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 Intellectual Property Corporation
of Malaysia (MyIPO)

• 1950 – Trade Marks Registration Office and Secure Rights

• Oct 1990 – Establishment of Intellectual Property Division (IPD)
• Nov 1992 – 1st batch of patent examiners reported for duty
• Mar 2003 – Corporatization as Intellectual Property Corporation
of Malaysia (MyIPO)
• Aug 2005 – April 26th declared as National IP Day
• Jul 2007 – Establishment of IP court

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 MyIPO’s Today

Responsible for the development and

administration of IPR system in
Malaysia

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 Intellectual Property (IP)

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 Intellectual Property

• Layout-design of integrated circuit

• Industrial design
• Copyright
• Trademark
• Geographical indication
• Patent

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 Layout-Design of Integrated
Circuit

•Protects the 3D disposition of the elements of an

integrated circuit; and

•some or all of the interconnections of the integrated circuit

or such 3D disposition prepared for an integrated circuit
intended for manufacture.

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 Industrial Design

•The features in the design may consist of shape,

configuration, pattern or ornamentation
•The design features must be applied to an article by any
industrial process or means of which the features in the
finished article appeal to the eye.

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 Industrial Designs (cont.)

• Registrable industrial design

• New
• Duration of protection : 5 + 5 + 5 years

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 Copyright

The following works shall be eligible for copyright :

• Literary works,
• Musical works,
• Artistic works,
• Films,
• Sound recordings,
• Broadcasts, and
• Derivative works.

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 Copyright (cont.)

Musical works

Sound recordings

Literary works

Artistic works
Films

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 Copyright (cont.)

• Protected automatically if :
• Original in character
• Reduced to material form

• Duration for copyright protection:

• Literary, musical or artistic works : life of the author +
50 years (after the death);
• Sound recording, films and broadcasts : 50 years
from the year following the publication of the work.

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 Trademark (TM)

• A mark used or proposed to be used on goods or

services which can consists of;
• a word,
• a device,
• a name,
• a signature,
• a number,
• a letter or
• any combinations thereof

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 Trademark (TM) (cont.)

• The functions of a trademark include:

(1)Origin - to identify the source and those responsible for the
products and services sold in the market
(2)Choice - enables consumers to choose goods and services
with ease while shopping
(3)Quality - consumers choose a product for its quality, which is
easily identified through a trademark
(4)Marketing - plays an important role in advertising
(5)Economy - established trademark is a valuable asset

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 Geographical Indication

•Identifies any goods as originating in a country or

territory, or a region or locality in that country or territory,
•Where a given quality, reputation or other characteristics of
the goods are essentially attributable to their geographical
origin.
• Duration of protection : 10 years (renewed every 10 years)

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 Patent

• A patent is an exclusive right granted for an

invention, which is a product or a process that
provides a new way of doing something, or offers a
new technical solution to a problem.

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 Patent (cont.)

• Patentable invention:
• New
• Involves an inventive step
• Be industrially applicable.
• Utility Innovation

• Minor innovation
• Patentable utility innovation:
• Novel/ new
• Industrially applicable

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 Patent (cont.)

PATENT UTILITY INNOVATION

A patent is an; Minor innovation
exclusive right granted for an invention,
which is a product or a process that
provides a new way of doing something,
or offers a new technical solution to a
problem
Patentable invention : Patentable utility innovation :
New; New;
Involves an inventive step; Be industrially applicable
Be industrially applicable

Criteria Criteria
Novel/ new Novel/ new
Involve inventiveness Industrially applicable
Industrially applicable

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