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Manuel S.

Enverga University Foundation, Lucena City College of Engineering


An Autonomous University

Intellectual Property
Rights
TECH323

SYNCHRONOUS LECTURE
College of Engineering
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

LEARNING OUTCOMES
At the end of this lesson, the students are
expected to:
• Demonstrate understanding of the Intellectual
property;
• Identify the various types of intellectual
property; and
• Determine the importance of intellectual
property in business.

ASYNCHRONOUS LECTURE
MAMW100 – MATH IN THE MODERN WORLD
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Introduction
REPUBLIC ACT NO. 8293

An Act Prescribing the Intellectual Property Code


and Establishing the Intellectual Property Office,
Providing For Its Powers and Functions, and for
Other Purposes

Lays down the rules and regulations that grant,


and enforce patents in the Philippines

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Introduction
Intellectual Property (IP) refers to creation of the
mind, such as inventions, literary and artistic works
designs; and symbols, names and images used in
commerce.

• IP is protected in law by, for example, patents,


copyright and trademarks, which enable people
to earn recognition or financial benefit from what
they invent or create.
• By the striking the right balance between the
interest of innovators and the wider public
interest, the IP aims to foster an environment in
which creativity and innovation can flourish
Intellectual Property Rights
Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of IP
1. Copyright or Author’s Right
• Is a legal term used to describe the rights that
creators have over their literary and artistic
works. Works covered by copyright range from
books, music, paintings, sculpture and films, to
computer programs, databases, advertisements,
maps, and technical drawings.
• The dictionary defines copyright as a person’s
exclusive right to reproduce, publish, or sell his
or her original work of authorship as a literary,
musical, dramatic, artistic, or architectural work.
Intellectual Property Rights
Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

A Copyright Owners Rights


The primary goal of copyright law is to protect the
time, effort, and creativity of the work’s creator. A such,
the Copyright Act gives the copyright owner certain
exclusive rights, including the right to:
• Reproduce the work
• Prepare “derivative works” (other works based on the
original work)
• Distribute copies of the work by sale, lease, or other
transfer of ownership
• Perform the work publicly
• Display the work publicly
One need to fill out an application form attach a copy of
their work, and pay the basic filling fee of Php 625 at the IPO.
Intellectual Property Rights
Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of IP
2. Patents
• A patent is an exclusive right granted for an
invention, which a product or a process that
provides, in general, a new way of doing
something, or offers a new technical solution to
a problem. To get patent, technical information
abut the invention must be disclosed to the
public in a patent application

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of Patents
1. Utility patents – cover anyone who invents a
new and useful process, article of
manufacture, machine, or a composition of
matter.
2. Design patents – include an original, new, and
ornamental design for a manufactured
product.
3. Plant patents – go to anyone who produces,
discovers, and invents a new kind of plant
capable of reproduction.

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Application Process
1. One need to fill out a Request Form for a Grant of
Philippine Patent, as well as submit descriptions
and drawings of the invention or process.
2. Once the application has been filed, it will be
published in the IPO Gazette. During the period of
its publication, anyone can write in or contest the
application.
3. Corresponding filing fees amount to Php 3,600
and Php 1,800 for big and small inventions,
respectively.

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Contents of the Description

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Examples of Patents

Google's Emergency
Medical Response
drone
Google's
Emergency
Medical
Response
Intellectual Property Rights drone
Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of IP
3. Trade Secrets
• A trade secret is any practice or process of a company
that is generally not known outside of the company.
Information considered a trade secrets gives the
company an economic advantage over its competition
and is often a product of internal research and
development.
• Trade secrets are defined differently based on
jurisdiction, but all have the following characteristics in
common:
• They are not public information
• Their secrecy provides economic benefit to their holder
• Their secrecy is actively protected
Intellectual Property Rights
Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of IP
4. Trademarks
• Trademarks and service marks are applied to a
manufacturer’s or a seller’s product and services to
distinguish them in the marketplace – a value marketing tool,
in some circumstances.
• A trademark or service mark prevents another person from
offering a similar product or services confusingly similar to
yours. If you don’t register your trademarks, you may be
prohibited from using it by someone who has.
• A trademark is a corporate symbol that contributes to the
image of the company is trying to build. It is mark of quality
and excellence that identifies that the company as the
manufacturer.
• Like a logo, a trademark can be a combination of color,
typestyle, and shape, or it can be just shape and color like
McDonald’s golden arches.
Intellectual Property Rights
Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of Trademarks
1. Trademarks: are used to identify products

2. Service marks: are used to promote a service

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of Trademarks
3. Collective marks: are used organizations or associations
to identify themselves

4. Certification marks: such as UL (Underwriters Laboratory)


used to certify that a particular product has met the
manufacturing standards of an important third-party
regulatory group.

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Application Process
• Similar to a patent, you needs to apply or file the
exclusive rights of the mark you wish to use for
business purposes.
• As the rights to a mark are granted to the first person
who filed with the IPO, it is imperative that one would
conduct a research within the IPO’s Database to
avoid redundancies in applications.
• For filing purposes, one needs to fill out the
Trademark Application form, as well as attach a
drawing of the mark. Corresponding filing fees
amount to Php 2,160 and Php 1,080, for big and
smack marks, respectively.

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Types of IP
5. Industrial Designs
• According to WIP, an industrial designs refers to the
ornamental or aesthetic aspects of an article.
• A design may consist of 3-D features, such as the shape
or surface of an article, or 2-D features such as patterns,
lines or color.
• Industrial designs are applied to a wide variety of
industrial products and handicrafts.

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Design are concerned with the features, the


appearance of part or the whole product:
• Two-dimension features such as patterns, lines and/or
color
• Three-dimensional features such as shape, texture
and/or surface of an article are protectable by design
right if they are not dedicated by functional
considerations.

The maximum duration of design protection


varies from country to country from 5 to 25 years.

Intellectual Property Rights


Technopreneurship
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

End of Lecture
Manuel S. Enverga University Foundation, Lucena City College of Engineering
An Autonomous University

Activity no. 9
1. Prepare an initial Financial
plan of your Startup.

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