Session 1

 "The word ‘photography’ has Greek origins

and means ‘a light paintbrush’ or ‘painting
with light’.
 “Phos” (light), “Graphein” (to write)
 The art or process of producing images by the
action of radiant energy specially light on a
sensitive surface.
 Objectives:
a. documentation- to preserve
memories
b. art- means of self expression
 Portraiture
 Food
 Fashion
 Product
 Landscapes and Seascapes
 Travel
 Photojournalism
 Still life
 Events
 Shows the likeness
of a person, showing
the face, entire body
and the models
background.
Reflects character or
personality.
 Still life specialization
of commercial
photography, aimed at
producing attractive
photographs of food
for use in
advertisements,
packaging, menus or
cookbooks.
 the art or practice of
taking photographs
of models wearing
clothes or clothing
accessories,
especially for
fashion magazines
 Photography
concerned primarily
with advertising a
product. The main
purpose is to feature
and sell.
 The art of capturing
landscapes and
similar spaces.
 Other similar types
are Nature and
wildlife
 Mostly used for
showcasing the
experience of a trip
or travel. It captures
the travel it self, and
the destination.
 Documentation of a
news event.
 Journalism in which
a news story is
presented primarily
through
photographs with
supplementary
written copy
 captures the miracles
that are often
camouflaged in our
usual or daily routines
 the depiction of
inanimate subject
matter, most
typically a small
grouping of objects
 Captures/documents
happenings in a
special event or
occasion.
 The combination of this visual art and the
aesthetics it ads to a print advertisement
Conveys a message, a story that words or a
body copy may fall short of.
 Transforming consumer perception through
creative ad photography is the objective. This
will create an emotional hook and may affect
buying decisions.
Next meeting….
 APERTURE
 EXPOSURE
 DEPTH OF FIELD
 SHUTTER SPEED
 DIGITAL SENSOR SENSITIVITY (ISO)