RETAIL MANAGEMENT

ASSIGNMENT
By: S.A.Shalini
BBA[ IB]
2 Year
 The Forum Vijaya

 Forum Vijaya Mall is a shopping mall located in 

Vadapalani, Chennai, Tamil Nadu, India, developed
by Prestige Group.

 This mall has approx. 650,000 square feet of retail

space. More than 100 shops occupy its four floors.

 The mall distinguishes itself by being local by

housing Chennai-based brands in the mall such as
Spar Hypermarket, RMKV, Lifestyle, Max, Marks &
Spencer, Westside, Fab India and Via South. It is
also home to SPI Cinema's Palazzo multiplex and an
IMAX screen as well.
 Shops
 Each floor has been categorized such as ground floor for formal wear, first floor
for casual & ethnic wear, second floor for Electronic and Travel and third floor
for cinemas and food court . 
 Some of the branded shops in the mall are Lifestyle, Park Avenue, Louis
Philipe, Arrow, Ruosh, Basics, Levi, Hidesign, Reebok, Nike, Adidas, Puma,
Wildcraft, Soch, Indian Terrain, W, Jockey, Melange, Kalanikethan, Funskool,
Van Heusen, Manyavar, US Polo Assn, UCB, Colorplus, Firstcry.com,
Mothercare, HP, Lenovo, VIP, Witco, Bata, Gini&Jony.
 More important Shops:
• Sony
• Vivo
• Poorvika,etc.
 Entertainment

 This mall houses an 09-screens multiplex from SPI Cinemas titled Palazzo and

also one IMAX screen, the second in the city.

 Fun city a gaming and entertainment zone for kids located at level 3 and 4.

 Forum Express, Kiddie Rides, VR Games etc.