TECHNOLOGY PROBLEM

DANILA KIAN
GUNAY JOHN PAUL
 TYPES OF TECHNOLOGY

HARD TECHNOLOGY
HARD TECHNOLOGY - Equipment and devices that perform a
variety of tasks in the creation and delivery of goods and services.
SOFT TECHNOLOGY
Application of the Internet, computer software, and
information systems to provide data, information, and
analysis and to facilitate the creation and delivery of goods
and service.
  Selection of the
right technology.
COMMON
 Appropriate setup
MANUFACTURING and configuration
of process
TECHNOLOGY PROBLEMS resources.
 Properly trained labor
to operate equipment.

 Continuous
improvement of process
performance.
 Effective scheduling to meet
shipping and due dates.

 Ensuring quality.
COMPUTER INTEGRATED

MANUFACTURING SYSTEMS

(CIMSS)

Union of hardware, software, database

management, and communications to
automate and control production
activities, from planning and design to
manufacturing and distribution.
COMPUTER INTEGRATED
MANUFACTURING SYSTEMS
(CIMSS)

INCLUDES:
 Computer Numerical Control
(CNC)
Machines whose operations are
driven by a computer
 Robots
Programmable machine
designed to handle materials or
tools in the performance of a
variety of tasks.
 COMPUTER INTEGRATED
MANUFACTURING SYSTEMS (CIMSS)

Computer-Aided Manufacturing
Computer control of the
manufacturing process such as
determining tool movements and
cutting speeds.
Computer-Aided Design/
Computer-Aided Engineering
(CAD/CAE)
Enables engineers to design,
analyze, test, simulate and
manufacture products before they
physically exist.
COMPUTER INTEGRATED Flexible Manufacturing Systems (FMSs)
MANUFACTURING SYSTEMS Two or more computer-controlled machines or robots linked
(CIMSS) by automated handling services such as transfer machines,
conveyors, and transport systems.

Computers directly the overall sequence of operations and route the

work to the appropriate machine, select and load the proper tools and
control the operations performed by the machine.
ADVANCES OF
MANUFACTURING
TECHNOLOGY

3D Printing

Industrial Robots

Nanotechnology
SERVICE TECHNOLOGY
E-service

Using the internet and technology to

provide services that create and deliver
time, place, information, entertainment and
exchange value to customers and support
the sale of goods.
TECHNOLOGY IN VALUE
CHAINS
E-commerce view
Includes: Business to business, Business to Customer, Customer to Customer,
Government to Customer
Customer Relationship Management (CRM)

A business strategy designed to learn more about customer's wants, needs and behaviors in order to

build customer relationships and loyalty and ultimately enhance revenues and profits

Develop Competitive Advantage

- segmenting markets based on key characteristics

  - tracking sales trends and advertising effectiveness

- forecasting customer retention and defection rates

- identifying which transactions are likely to be fraudulent

BENEFITS AND

CHALLENGES OF

TECHNOLOGY
BENEFITS
 Creates new industries and job opportunities

 Restructures old and less productive industries

 Integrates supply and value chain players

 Increases marketplace competitiveness and maintains the survival of the firm

 Provides the capability to focus on smaller target market segments through mass customization

 Improves and increases productivity, quality, customer satisfaction, speed, safety and flexibility of customization

 Lowers cost

 Raises world's standard of living

 Monitors the environment and health of the planet

CHALLENGES
 Higher employee skill levels required, such as information technology and services management skills

 Integration of old and new technology systems

 Job shift and displacement

 Less opportunity for employee creativity and empowerment

 Protecting the employee's and customer's privacy and security

 Fewer human service providers, resulting in customer ownership not being assigned, non-human service encounters, and the

ability of the customer to change decisions and return goods easily

 Information overload

 Global outsourcing and impact on domestic job opportunities

 Enforcement of regulations and laws to support sustainability goals

TECHNOLOGY DECISIONS
AND IMPLEMENTATION
SCALABILITY
Measure of the contribution margin (Revenue minus variable costs)
required to deliver a good or service as the business grows and volumes
increase.

HIGH SCALABILITY
The capability to serve additional customers at zero or extremely low
incremental costs.

LOW SCALABILITY
Serving additional customers requires high incremental variable costs.
Decision Analysis

The formal study of how people

make decisions, particularly
when faced with uncertain
information, as well as a
collection of techniques to
support the analysis of decision
problems.
 
 Break-Even Analysis

A simple approach to analyze profit or

loss, or to make an economical choice
between two options that vary with
volume.