Economics

Group 5
MBA HRM 22-24

Ashutosh Nikam 228105

Hariyali Malkani 228111
Muskan Gupta 228114
Nidhi Tiwari 228121
Srishti Tripathi 228140
 Table of Contents
● Slide 4 - Overview of the company
● Slide 5 - Market structure
● Slide 6 - Demand for products
● Slide 7 - Demand Elasticity
● Slide 8 - Factors affecting the demand for products
● Slide 9 - Supply
● Slide 10 - Elasticity of supply
● Slide 11 - Factors affecting Supply
● Slide 12 - Cost of Production
● Slide 13 - FC vc TC Curve
● Slide 14 - MC Curve
● Slide 15 - Government Policies
● Slide 16 - Supply Chain
Our target company:
Rajma PAckaging.

Industry: PAckaging

Sector: Corrugated
boxes
 Overview of the
company

● Started in 2007, as a corrugated boxes manufacturing

company.
● This is a family owned business.
● Slipper manufacturing—> Corrugated boxes
● Client based manufacturing unit
● 3 ply/boxes and 5 ply/boxes are majorly
manufactured
Market Structure of Rajma Packaging = Monopolistic
competition
1 2

Minimal entry Offer product which are

barriers comparable but not
identical

3 4
Large base of
Strategies and decision buyer and
of one competitor does competitor
not affect other
 Demand for products

● The demand for RAJMA Packaging products is usually by

wholesale or retail clients.
● CUSTOMER PLACE orders for corrugated boxes in bulk.
● The large number of demand for product is from the
regular or fixed customers.
● The Direct-To-Consumer (D2C) market in India, which is
expanding quickly, has had a favorable effect on the
RAJMA PACKAGING
 Demand elasticity

Refer the graph

The demand elasticity for Rajma
ygyuggu

Packaging products is less than

one.

Demand is inelastic due to:

1% change in price of a good or
services has less than 1% change
in the quantity demanded
 fACTORS AFFECTING THE DEMAND
OF PRODUCTS
Increase and decrease in uses of products that requires corrugated
packaging

Increase in use of online platform for shopping

Requirements and preference of buyers

Special occasion and
seasons
 SUpply

● Client based ● Buffer stock is

model maintained
● Clients : Textile industry , disposables items
manufacturers

● Range of order : 5000-50000

 Elasticity of Supply
Rajma Industry have Inelastic of Supply:

Rajma packaging have an

inelastic supply meaning that %
change in increase of price is
higher than the % change in
quantity supplied
 Factors affecting Supply

INPUT Technolog
PRICES y Expectations

Number of sellers workers

 Cost of Production

Fixed Cost Variable Cost Total Cost

● Electricity ● Raw materials Sum total of fixed

bill ● Transportation and variable cost
● Salaries of ● Printing
employees ● Flexi labor pay
Fc vc tc curve
MC
CURVE

Goods & service
tax
The GST on packaging industry has now
changed from 12% to 18%, due to which
the tax saving has reduced drastically
Raw material price
hike
The disruption in global supply chain has
caused the delay in the supply of collection
of raw materials for recycling which is
major component in pricing
Government
policies
china
The kraft paper is shipped to china,
owing to higher profit margins which
further led to shortage in the domestic
market
covid19
The containers are stuck in the port, as the
global supply chain was halted which
resulted in only 4 functional routes out of
16 routes worldwide
 Raw Materials
Supply Chain
Rajma packing acquires
paper, gum and metal wires
Client receives order
from the respective The boxes are transported
suppliers to the customer base.

Manufacturing of corrugated Consumers

boxes
The consumers of the client
Once the raw materials are receive their products in
available, they are put through corrugated boxes.
the machines and the corrugated
boxes are manufactured.
 RESOURCES
● https://www.financialexpress.com/industry/sme/crisis-time-rs-30000-cror
e-corrugated-box-industry-faces-losses-many-fear-shutdown/2220130/

● https://economictimes.indiatimes.com/industry/indl-goods/svs/paper-/-
wood-/-glass/-plastic/-marbles/high-input-prices-hit-indias-corrugated-
box-makers/articleshow/87213504.cms?from=mdr
● https://www.newindianexpress.com/states/tamil-nadu/2022/feb/28/box-
makers-in-tamil-nadu-seek-government-help-to-keep-businessalive-
2424574.html

THANK YOU