Group Project 2

Details of group member along with their roll numbers, name, etc
Problem Description
People do not switch to newer brands when they are already been loyal to certain brands for products.

E.G. A consumer using Bajaj Electronics will have difficulty switching to the Tata brand if they also started
producing Electronics.
Research Question
• How much do you consume branded products?
• How much are you loyal to selected brands for the products?
• How much likely of you to switch to a new brand for the product for which you're already loyal to the one
brand?
• How much do you switch from one brand to another?
• How does the brand name affect your perception of the quality of the product when a renowned brand does
vertical integration?
• What is the relationship between brand name and your loyalty when a renowned brand does vertical
integration?
• How much does the brand name influence your willingness to pay when a renowned brand does vertical
integration?
• What is the impact of brand name on your satisfaction when a renowned brand does vertical integration?
• What is the impact of brand name on your trust when a renowned brand does vertical integration?
Hypothesis
H0: Brand name influences the decision of the customer if the renowned brand does vertical
integration.

H1: Brand name does not influence the decision of the customer if the renowned brand does vertical
integration.
Quantitative Analysis Plan
We’ve used 5 levels Likert scale model to analyse our Hypothesis.
Results & Discussion

From this table, we can understand the

Mean, and Standard Deviation of the
responses.
Results & Discussion
From this Table, we can understand the
Degree of freedom, F-value, and
Significance of the study.
Results & Discussion

This table shows the internal group Correlation.

Results & Discussion

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Results & Discussion

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Results & Discussion

This table shows the internal group Correlations with its Significance.
Conclusion
References